Adobe started moving everyone to the cloud months ago and we’ve covered it extensively on Photofocus. From the very beginning, there’s been weeping and gnashing of teeth that has bordered on hysteria. In fact, in some cases, it’s mostly faux outrage based on greed, silliness, stupidity, disinformation, mob mentality, entitlement issues and misinformation.

Let’s set some ground rules. Adobe is in business to make money. How they choose to do it is up to them. If you don’t like their business model, move on. Nobody is holding a shotgun to your head making you buy their products. There are lots of alternatives. If you’re unhappy switch. But don’t cry like a 13-year old girl claiming you’ve been wronged. You haven’t. You have free choice. But for people like me, the switch to the Creative Cloud has been a Godsend. I personally couldn’t be happier about the plan. I get more frequent updates. Switching computer platforms is now easier than ever because Adobe’s license doesn’t say I have to use a certain computer. I can authorize or reauthorize as I need to. I can get updates automatically, etc.

And just to get some of the stupid stuff out of the way – Adobe has never been and is not now my sponsor. I happen to like their products. They’ve made me a lot of money. Do I wish they were cheaper? Absolutely. I also wish a Ferrari 458 was cheaper than a Kia Soul but you get what you pay for. So with that all out of the way, here are the 10 reasons I think the haters are mad about Creative Cloud.

1. The haters simply don’t understand it. The mob is mad – well so they are mad. The comments I’m seeing on the Internet are full of misinformation, disinformation and outright lies. My Grandfather Bourne used to say, “Any fool can get a mob to tear down a barn. But it takes talent and skill to get folks to help build one.” This is a predictable reaction from the mob to which I reply “Yawn.”

2. The haters think that their boxed software is now somehow worthless. Nothing could be further from the truth. Adobe promised to do bug fixes on CS6 and has even added some new features. Nobody was owed those new features. Adobe just gave them away. So if you have purchased CS6 then you have a working piece of software that will run as long as you have a computer. And you can still buy CS6 today. Nobody is stopping you. Also, if you buy Lightroom in a box, you’re entitled to ACR updates for LR4 which will work in CS6.

3. The haters say Adobe is greedy. Apparently they didn’t see that Adobe just made CS2 free of charge (edit). How greedy of them. Here’s the link —

4. The haters think that the only subscription Adobe is offering is $50 a month. As I stated above (and I state below) that’s not true. But for $50 a month you get EVERYTHING and it ends up being a better deal than ever before in my opinion.

5. The haters think that there is no upgrade path from CS6 to the Creative Cloud. Bullpucky. Adobe offers upgrades all the way back to CS3 at a discounted rate. Adobe didn’t have to do that but they did and I think it was generous of them.

6. The haters think Adobe shouldn’t ever raise prices. At the same time, the haters all expect their bosses to give THEM raises. They buy cars, food, clothes, gasoline and all sorts of things that cost more than they used to without claiming an international conspiracy – yet when/if Adobe raises prices the sky is falling.

7. The haters think that if they create PSD files and then stop subscribing they will never be able to open those files again. This is just plain stupid and just plain wrong. I know of about 10 different software programs that not only open but manipulate PSD files. You also always have the option of saving TIFF files, etc.

8. The haters think that Adobe will somehow slow down improvements once they have people on the subscription model. Nothing could be further from the truth. Do you think that once you’re married you never have to brush your teeth again? They have more incentive than ever to improve the program. If they don’t keep it current, then you cancel your subscription and switch to something else. They will also have more development money since they won’t spend so much time fighting piracy. (See #10 below.)

9. The haters say you can’t get Lightroom unless you subscribe. That’s an outright lie. Are you people listening? Lightroom is available IN A BOX for about $100. It gives you ACR and that ACR works in several Adobe products including your boxed copy of CS6. You can ALSO get Lightroom as part of Creative Cloud but it’s not required.

10. (This is the REAL reason for 90% of the noise!) The haters are mad because they realize they can no longer pirate copies of Photoshop.

Several people have written me email saying they will “Never do business with Adobe again.” I kept those and I’m betting a good portion will give up their faux outrage and return to the fold soon. And when I catch them I’m going to out them :)

On a serious note. I know change is hard. This post was written tongue-in-cheek but there’s truth to every line. Some very small portion of you legitimately can’t afford the few extra dollars this will cost. I do feel that pain, but I also know there are lots of other low-cost or even free options. If you truly can’t afford Creative Cloud then you should avail yourself of those options. But if you can find the money for constant camera/lens upgrades, for photo books, workshops, conferences and photo magazine subscriptions and then you want to cry poverty, you’re only fooling yourself.

Change is hard. Prices go up. The planet still spins on its proper axis. Give it time. I’m sure there will be something else in the photo world to get all worked up about soon enough.

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Join the conversation! 101 Comments

  1. […] 10 Reasons The Haters Are Mad About Adobe Creative Cloud (Photofocus) […]

  2. There are also interesting open source alternatives, like Darktable and Gimp. So its not the end of the world… ;-)

  3. There is one very good reason why this move by Adobe is bad for consumers:

    Previously, one could buy a version of CS and use it for as long as it suited their needs – and without needing to pay Adobe any more money. Not unlike buying a new car and running it for as long as one wants.

    Now, to be able to use CC products one needs to pay a recurring fee – for as long as one wants to use them. To do a cat comparison again: it is not unlike being forced into a perpetual leasing scheme for your car.

    Of course, one can (and maybe should) go and shop elsewhere, but to stretch the car analogy even further, this means one can never drive a particular make of a cat (unless one wants to be tied into a perpetual leasing scheme, that is).

    That, I think is the source of most justified anger. Not to mention that it is usually a bad policy to remove an option your customers used to have. Previously, people had an option to perpetually upgrade – and pay for it – if they wanted to. Now, this is their only option. Not good.

    I am not a CS user, never have been. I also do not pirate software.

    • @Vlad again I ask the simple question. Did you even read my post? Is it that you have poor reading comprehension or you’re just looking for something to be mad at. You can STILL buy Photoshop CS6 – right now today – and Lightroom 4 – right now today and to quote you “use it for as long as it suited their needs – and without needing to pay Adobe any more money.” Why are you spreading misinformation? What axe do you have to grind with Adobe?

  4. I hope they make it available to international customers soon.. There is no reason to wait for local resellers when it’s all online, right? :)

  5. Three things from prosumers perspective:
    1) I used to upgrade my CS every FIVE years, not three. Now, I WILL have to spend much more money on only marginally better products. Or rather would. Adobe, it seems, isn’t interested in my money, so I will spend it elsewhere.
    2) There are people who live outside the US, you know. Prices in EUR are outrageous (61 EUR/month). Period.
    3) Re: piracy: Adobe ignores its REAL user base. They could make much more money by selling more copies at lower prices, perhaps offering professional support for an extra fee. People want to use their products. Just look at all those kids on Deviantart! They WANT to use Photoshop and Illustrator, but don’t have the money to buy it. Some of them might’ve been willing to buy it at those (also outrageous) student prices and use it for years to come. It is safe to assume they won’t buy it now. From a shareholder’s perspective, I don’t understand why they ignore this chance of raising loyal paying customers, and instead teach them how to pirate stuff. Adobe has the potential to become one of the five biggest software companies, and yet, it is constantly being driven down by this network executive logic its leaders manifest.

  6. Hi Scott,

    Just my 10 cents to the discussion. I get your point of view. I understand that we all have choices. I looked hard at Adobe’s Cloud option after one of your previous posts, and decided that I will be better off with standalone versions of the software I use. This makes sense in my circumstances. Yours are different and I respect that. But what irked me is that Adobe says that you can still buy CS6 and at the same time they make it almost impossible to find such option on their web site. Thanks to Kelby’s blog I know how to do it but I challenge anybody to try and find it. I gave up after 30 minutes feeling like an idiot. I’m struggling for words to describe my feelings here but Adobe came across as extremely arrogant and rude. This is a bush league move on their part. This is not the way a respectable business should treat it’s paying customers (yes, some of us pay for Adobe products). I have no problem with their right to choose any business model they like but I have a problem with how they treat their clients.

    Regards, Ralph

  7. Scott, once again, you are missing the forest for the trees. It’s not about any of the things above, and the ones complaining loudest aren’t the pirates..they’re those of us who have been loyal paying customers for a long time who now feel no choice but to leave some of our favorite software behind because this move hurts the consumer. It’s not the ‘haters’ that are mad…it’s the people who LOVE Adobe products, but don’t want to be suckered into a perpetual monthly scheme with nothing to show for it. Of course Adobe doesn’t owe us anything, and they certainly have the right to do what they want…but it is our right to complain when their practices hurt the consumer. This is how you affect change. Adobe is already listening.. if they weren’t, they wouldn’t have released two interviews to try to calm people down (by spinning PR). And we will vote with our wallets. I (and a LOT of other photographers) will not purchase CC until there is an option to continue to buy future versions as standalones…but in the meantime, we hope they continue to offer standalone versions with perpetual licenses so we can continue to use the latest and greatest Adobe software without having to sell our souls into a monthly fee we can never cancel without losing all the upgrades.

    These are the reasons why people are upset…they are NOT the ones you seem to think they are:

    1. People are upset about the price hike for existing users of a single program. In my case, Photoshop. After the introductory year price, the upgrade cost has gone from $200 every year and a half to $360 every year and a half. Of course Adobe has the right to raise prices, though expecting a price hike of this magnitude to not ruffle feathers is wishing a little too hard.

    2. And this is the big one. No more perpetual license. Not only do we have to pay MUCH more for new upgrades, but they expect us to continue to pay that exhorbitant fee for, well, forever, or have nothing to show for the fees we’ve paid. Instead of paying $200 for an upgrade and using it for as long as I own my computer (and beyond), I now have to pay much more, and I can NEVER skip an upgrade. If I decide that Adobe has stagnated and I don’t want to pay for the next upgrade, I not only don’t get that upgrade, I lose ALL upgrades back to CS6. That’s the big stickler. I am not going to pay $1,000 over the next 5 years for 5 years of Photoshop upgrades, then, if I decide I don’t want to continue, lose ALL of those upgrades back to CS6.

    That’s pretty much it.

    Adobe could solve a LOT of problems by doing something like this:
    The break even point for a new user of Photoshop on CC vs the old pricing is 5.6 years. Since upgrades weren’t monthly before, it’s pretty easy to simply say 5 years. So:

    Develop Creative Cloud applications, and every year or year and a half or so, lock in a version. Just package that software as it exists at that time, and it becomes the “Stable Release” for that year. Still not purchasable outright, but it’s there. I’ll get to this later…

    For new users: You pay $20 per month for Photoshop. License is month to month until you’ve been a subscriber for 5 years. At that point, your monthly payment drops to $10 per month, and you get to keep the last ‘stable’ version of Photoshop perpetually.

    For existing users, or CC members 5 years+: License is month to month, you pay $10 per month for Photoshop (keeping similar upgrade pricing). If you were a CC member for the whole year, you get a perpetual license on that year’s ‘Stable Release.’ If you cancel at this time, you get to keep the upgrade, and if you don’t, you continue with CC. For every full time between Stable Releases that you’ve been a CC member the whole time, you get your perpetual license pushed to the newer Stable Release.

    This encourages people to stay CC customers, since they need to be CC members for the full time between Stable Releases to get the perpetual license, and it doesn’t leave the customer paying outrageously more money with nothing to fall back on should they stop paying.

    They’ll never do it, but it wouldn’t be hard to implement, and it would make a lot of people just fine with this situation. (though I’m sure not all). Even if the price were a little higher for the above, so that it was a little more than the current upgrade structure, I’d be fine. It’s the fact they are jacking up the price AND making it so that we don’t have a perpetual license that is the problem. Not any of the made up reasons you are claiming in your post.

    • @Jordancs13 Did you even read my post? There are perpetual licenses for CS6 and Lightroom. That’s just one place you are in error. I don’t understand how people who use such advanced software like Adobe products could be daft enough to not understand plain English so it makes me wonder if they don’t have another agenda.

  8. I think this a little of the pot calling the kettle black. This article of yours calls me a hater- an aggressive, negative descriptor to be sure. You seem to have dug into your opinion and leave very little room for anyone to have a legitimate counter position. I have to buy into Adobe’s pricing/billing scheme or I am a hater.

    I guess that I am a hater because, buy contract mandate, I must deliver products to my customer in various Adobe formats. My customer also does not allow for subscription type purchases. A product purchase is fine, but we are not allowed to buy on a month-to-month, or even annual basis. My customer is big enough to make these demands and get away with it, seeing as they are the US Government.

    Yes, Adobe has been trying to wean the populace off perpetual licensed products for, as you say, “months.” That timeframe in government contracting units is milliseconds. It will be years before the US Gov will allow a change its contracting practices and allow for subscriptions to SAAS, especially by contractors. In the meantime, us ‘haters’ are frozen at CS6, apparently without updates.

    Personally I like the model and think that a monthly fee to access the entire Adobe suite is a good idea and will probably save most money, time and frustration. But that is personal. Professionally I think I have been put in a closet. And now I am a hater.

  9. Where is the statement that says that CS3 is available for free? I knew that CS2 was made available to download while ago, but only for users with an existing license.

  10. There are CURRENT perpetual licenses for Photoshop and lightroom. I own them. There are NO perpetual licenses for future upgrades in the CC. And this is a benefit that I get from being a current Adobe customer. And it’s a benefit that we want to continue, but sadly it will NOT continue with CC, and that’s the whole point.

    • @jordancs13 I am tired of you crying about this. I edited this comment because it doesn’t meet our comment guidelines. I let through the part about the licensing because I want to point out that nobody is forcing anyone to upgrade. You don’t have to like this. You don’t have to use this. And you don’t own any software ever anyway. You own the right to use it. That is what the license is about.

      I edited out your comment where you attack us as paid spokespeople for Adobe. That isn’t the case. Stop implying that Adobe sponsors us. They don’t. Show me where there’s been a single Adobe ad on this site in the 14 years I’ve been doing it. Find a single Photofocus podcast episode where we’ve said thanks to Adobe for sponsoring us. The fact that you keep going there proves you have an empty clip and your gun is shooting blanks. Get a new gimmick or move on.

  11. @scottbourne: the reply saying to use google was for my post? I’m sorry if I don’t have time to listen to interviiews, and I couldn’t find anything in Google. That’s why I asked. I’m an happy LR4 owner and Gimp and I have no plans to buty or pirate PS in the near future. Just looking for clarifications.

    • Well I’m kind of busy but will try to find it for you and post it here – we got that from an Adobe employee. Do you actually care tho? Will you use CS3 if I find you the link?

  12. @scottbourne: maybe PS is a bit too advanced for me, but for sure will be useful to other people.

  13. […] 10 Reasons The Haters Are Mad About Adobe Creative Cloud […]

  14. Your initial response started talking about the fact that Photoshop CS6 was available as a perpetual license, even though my first comment explicitly acknowledged that, and my two points of why people were upset were talking completely about the upgrade path moving forward.

    You have yet to address the main concern here, which is that Adobe has taken away the ability for users to upgrade Photoshop without resorting to a system that locks them into a much more expensive pricing scheme, while not offering any new perpetual license capability, which means that all that money spent on new upgrades from here on out will be dependent on continued payment. This is the fundamental change that has me and so many others upset.

    The reason we are up in arms and being vocal is that I would like to be able to pay for future Photoshop upgrades, but I’m also not willing to be held hostage by renting those future upgrades. We’re vocal so that Adobe realizes they’re making a mistake here, and will continue to offer some means for us to pay for upgrades without being locked into a perpetual monthly fee.

    If they change their mind, and continue to offer some mechanism to pay for upgrades that have a perpetual license, I will buy. If they don’t, I will move on. I will be sad to do so, as I love Photoshop, but I’m not going to support this system. I’m not alone. A current poll over at FredMiranda, which is predominantly serious amateurs and professionals, shows 113 of 132 responses so far saying they will not support CC, 15 of 132 who subscribe or are thinking of subscribing to CC, but not like doing so, and a whopping 3 who think it’s a good idea. It’s certainly only one poll of one group of users, but it shows that it is not a small minority who has an issue with this policy.

    • @jordancs13 my opening paragraph says I wish it were cheaper. And yes Adobe has removed products that you used to be able to buy. You can either move forward with them or not. You don’t speak for anyone but yourself. It boils down to this. You are mad because this will be more expensive. Did you express all this outrage when Nikon nearly doubled the price of the 80-400? Or when gasoline went up? Or when, well you get the idea. Things get more expensive sometimes. You keep beating a dead horse. Just stop using Adobe products if you don’t like this. I simply don’t understand the reason for all the drama. If I were unhappy with this I would simply stop using it.

  15. Reduce piracy?! What planet do you live on? If anything Adobe just opened the flood gates.

  16. There was a new version of CS every 18 months. cost 199. Do the math at 20.month that is more than a 50% increase! Its gouging pure and some people cannot afford that in a down market.

    • Victor your opinion – but let me ask you – do you expect a raise? Do you want your boss to pay you the same amount for seven-10-20 years? If people can’t afford it (and the sales numbers since Adobe started moving this way seem to say otherwise) then they will stop buying it. If you think it’s too expensive you can move on.

      • 1. If I am not mistaken since I bought my first copy of photoshop the prices have risen. Just never this much.
        2. Its a down economy, not everyone has a wage to earn, think freelance photographers.
        3. At least one Adobe manager was talking last night about a new deal for photographers.
        4. I bought CS6 in February I add the numbers up and I am paying a really enormous sum for a software program even with the 10/month deal for the first year.
        5. I do not believe everything should be free or stay the same price, I do believe customers, clients need to be treated with consistency, Nik refunded all of my money after their changes, others have done as well. I cannot even now recover the cost of CS6. I have never heard of 50% increase like this!

        • Victor Smugmug recently doubled their prices as did Netflix. Nikon has doubled it’s prices over the last 15 years. Adobe has the right to charge whatever they want. You have the right to not buy it. That’s it. Show me a link to an Adobe employee saying something different is coming for photographers.

          • Victor you implied nobody else raises prices this much I proved you wrong. At the end of the day they don’t have to justify their price and you don’t have to use their software.

  17. 10. (This is the REAL reason for 90% of the noise!) The haters are mad because they realize they can no longer pirate copies of Photoshop.

    Really? On-line licence checks are one of easiest things to crack. No one doubts there will be pirated edition of CC suite in less than a week from release. Not that I would use pirated version obviously.

  18. I will probably go with the $10 initial subscription (since I am an existing owner of CS6) and try it out. But there is no information out there right now about whether Bridge will have to be obtained via a subscription separately or whether it will be included in Photoshop CC. So there is a potential rub for me because I use Bridge extensively for organization of my photo files. I wish Adobe would address this issue.

    As with any major change, it will require adjustment. Most of the backlash right now is probably a mix of disinformation and fear.

  19. Excelent post!

    At #3 you said ” Adobe just made CS3 free of charge” but after 30 minute of search I didn’t find nothing about this. Can you please help us with a download URL or something else?


  20. Let me add one more thing. Your article is bit rough on those complaints, in fact its Adobes messaging that needs the flogging as well as their lack of economic and market sense. napp may lose a lot of customers if the amateurs and freelancers move to other programs.

    For myself I want photoshop, I have sunk costs on the time it took to learn it. Bit what happens in another year or a few years is the cost going to be another 50%? 50 is 25 times the rate of inflation (where I live).

    • LOL I love this. You seem to be rooting against NAPP now. What in the Hell does NAPP have to do with this? Here’s the truth. Adobe started the program months ago and sales went through the roof. They have millions of customers. 150 people on a forum complaining and thinking they are going to change the world is like ants living in an ant farm thinking that is the entire universe. I am rough on the complaints for the reasons I stated. There is a bunch of misinformation and entitlement thinking going on here. I don’t like that. The haters seem to miss one thing. There are a bunch of us who benefit from this program and we’re just as adamant that Adobe stick with it as you are that they abandon it. The only difference is – there are more of us than you. Sorry but that is the truth. This is a good program for professionals. Amateurs can use Lightroom and CS6. They can use Elements, Aperture, iPhoto, Gimp or any other tool they like. Adobe isn’t really catering to amateurs – they are after the pro market. It’s a good business decision in my opinion and if you all are right – then I will be proven wrong and Adobe will change the model. They are in business to make money. They will serve the customer base. If the customers leave, Adobe will adapt. But there’s no evidence that the customers are unhappy. With sales through the roof it’s just the opposite.

  21. @Ralph Lisak

    It took me exactly 6 seconds to find it.

  22. I have to ask my corporate masters for upgrades to software. They own 150+ local TV stations across the US and have a couple hundred licenses for Adobe CS. They have always amortized these, writing them off over the course of a couple years. They will not be enthusiastic about switching to this plan, of that I am certain. I anticipate it will be a number of years before I and my fellow content producers will see another version of any Adobe product because of this, if ever. There is always more to the story than initially anticipated. It’s not just as simple as you present it.

    • Actually it’s the “corporate masters” who are responding most favorably to this change – it makes budgeting easier, version control easier, etc. It is indeed that simple.

  23. I’m very upset with Adobe over getting rid of the “perpetual” licensing.
    On the bright side, I believe that pros can write off the rental expenses on their taxes.
    Adobe, you’re still wrong, and I’m looking for other companies that will offer products to get business done. Sadly, the industry has gravitated to your Creative Suite, when we should have been forcing your competitors — and you (Adobe) — into a better compliance with standards so our work would be transferable between the different companies’ software products.

  24. While I’m at it, Scott, you had several good points in your initial post and several good points in your following statements.
    Here’s my working list of substitutes. I ask anyone else to add to it, as I’m looking for ways to future-proof my workflow with non-Adobe products.
    Lightroom: Photo Mechanic, Aperture, camera maker’s own software
    Photoshop: Pixelmator, Aperture, Corel products
    InDesign: Quark Xpress
    Premiere: Final Cut Pro X, Avid, other pro-type software
    Those are the software products I use on a regular basis. Your needs may vary, but I think making such lists are a good way of planning your own departure from Adobe, if that’s what Adobe seems to want.

    • Now finally something that is helpful. I agree – let’s build a list of all the free or low-cost alternatives or alternatives that offer perpetual licensing. This way there is something productive that can come out of this. Don’t forget GIMP.

  25. 1. “The haters simply don’t understand it”
    Thank you for calling all of us people that do not agree with you of Adobe’s new licencing plan dumb

    2. “The haters think that their boxed software is now somehow worthless.” Not true what we think is that we would like to own the next version too and not have rent it. Also we would like to decide if un update is worth the money or skip a version, and if we think our computer is not up to running the new software delay the purchase.

    3. “Apparently they didn’t see that Adobe just made CS3 free of charge. How greedy of them.” as far as I know they made CS2 available with what they charge they can afford to do that.

    4. “The haters think that the only subscription Adobe is offering is $50 a month.” Very true you can also get a $24 a month subscription for a single program and who is going to guarantee that the prices will not change over time. Add to that that in Europe the prices are $32 for a single prog and $81 for the bundle!

    5. I cannot argue with that

    6. “The haters think Adobe shouldn’t ever raise prices.” No haters think that they charge too much as it is

    7. “The haters think that if they create PSD files and then stop subscribing they will never be able to open those files again.” No haters do not see why they should have to buy another program to open the files when they stop paying the rent since they had no option to buy the program in the first place, if after say 2-3 years one could keep the current version even when they stopped paying the rent

    8. “They will also have more development money since they won’t spend so much time fighting piracy. (See #10 below.)” Let me be polite here what a humongous pile of hot Bull Shit! even Adobe says that the CC will not stop the pirating of their products!

    9. The haters say you can’t get Lightroom unless you subscribe. True and how long is that going to last?

    10.” (This is the REAL reason for 90% of the noise!) The haters are mad because they realize they can no longer pirate copies of Photoshop.” (see #8 Above)

    • @Sandro I call people who hate haters – not because they disagree with me but because all the points I mentioned in the post were observed in the forums – when you misrepresent the facts, when you misinform, when you judge the product without all the information you are acting like a hater and will be labeled so.

      There are dozens of posts on the forums from people saying now their CS6 is worthless. It is true. And do you have a mouse in your pocket? Who is we? You speak for yourself and yourself alone. Typical debate tactic to try to pretend you represent someone else’s point of view to make it look like your own has more validity. Won’t work here

      Your statement about CS3/CS2 shows you’re an entitlement type.

      You mis-state the cost of subscriptions (on purpose? again to try to make a false point? that makes you a hater.) The subscription prices start at $10 a month for the first year and go up to $20 a month the second year for Photoshop. There are no guarantees in life my friend. So stop demanding them.

      If you think they charge too much, don’t subscribe. What will happen if where you work, the clients all come and say the prices are too high and your boss says you don’t get a raise? Will you like that?

      And again you’re just making stuff up. Constantly – in several forums (even NAPP) people outright said they were worried they couldn’t open PSD files after subscription end. Most of the programs that do that are free. And you can always use TIFFs but then again you’d miss a chance at faux outrage so why do that?

      Where did Adobe say that CC will not help stop piracy? Or are you making that up too? Maybe you’re a pirate and have skills in this regard?

      How long will Lightroom last? I don’t know. How long will Nikon, Canon, Apple, Windows, automobiles or the world last? There are no guarantees and you are not owed any.

  26. @scoot: Adobe did make CS2 & 3 files available for free, but only the files not the license. Those are only for people that don’t have the CDs anymore and would like to reinstall them on a brand new computer (or in the case of CS2, because the licensing servers are now down).

    As for Adobe taking the Creative Suite entirely to the cloud, I’m really not for it. The monthly fee might be quite low in the US, but try it in Europe and say again what you’re saying… And again, as others have said, not everyone wants to upgrade to every version. If you want to keep yours for 5 years in order to lower your softwares fees, well you’re pretty much screwed with CC!
    Yeah, I know I can keep CS6… but will it still work in 5 years with the new OS? Probably not quite… which means that I will have to switch some time soon anyway.
    Yeah, I know… there are free options out there… But please, don’t try convincing me Gimp is as good as PS is. It’s really not true. Otherwise I’m sure many people pros would already have made the switch! Also Art and photography schools wouldn’t pay for a licence if they could get away with something that did the same for free…

    If you buy into a brand, you most likely won’t change if it suits your needs and habits. Now, if that brand is affordable despite being not cheap, when its pricing is getting quite higher you feel like you got screwed. For example, I live in Switzerland, PS CS6 is 900CHF here (CHF stands for Swiss Francs). I can keep it for as long as I want, right? Let’s say 5 years because after that it might not work correctly with any new OS out there. So that’s 900CHF for 5 years, right? Now let’s compare. If I pay for CC for 5 years it costs me 1685CHF (28.08CHF/month). I can tell you that I’d rather get a new lens or go on vacation with those 785CHF (roughly 840$ US)!
    Another interesting fact is that while I could understand why Adobe made the price tag higher with the physical products (transportation, taxes, etc.), I know have some difficulties understand why there’s such a difference with the CC! It’s 19.99$US in the USA and 28.08CHF in Switzerland. Let’s convert… 28.08CHF = 30$ US! And if I compare that with people that live in France (1h away from my city), they pay 24.59€, which equals 32$US!

    Start understanding why I’m mad but not a hater? Adobe is making choices without taking in consideration it’s users. I’d love to see them justify this differences in pricing. I’m not saying there’s no reason behind it and that they don’t have the right to. Obviously they do whatever they want, but still, I feel like they know people won’t switch and will pay so they force them into a system and use it to make even more profit.

    • A fine point which has little impact over the fact that you can still use those products free of charge. Pedantic.

    • @Quentin they don’t need to justify anything to anyone. You can move on if you’re not happy. The entitlement generation is the real problem. I never said GIMP was as good as Photoshop. I said that if you don’t want to pay there are free alternatives. But you can’t have the Cadillac at a Kia price. That’s simply not the way the world works.

  27. Apparently you have a different working relationship with my corporate masters than I have. Nimble, responsive and reasonable are not words usually associated with them. Time will tell.

  28. Scott, judging from the responses to your post, it seems to me that the only mistake Adobe made was underpricing their Photoshop product, until now.
    Lightroom is available at a very reasonable price for hobbyists, like me.
    Adobe’s new pricing and delivery model will enable them to further design their Creative Suite to meet the needs of professional users, like you.

    I hope this will soon blow over and we can get back to discussing other important topics like Cannon vs. Nikon :)

  29. I, for one, cannot understand why everyone is getting so upset about this. Times change. Keep using CS6 or go use an alternative. Though I was just a photographer who really only used Photoshop, I now use Lightroom too. I also have a plethora of other programs at my disposal. Totally worth it to me for less than the price of a coffee daily. Of course, that is just my opinion.

    I would like to see a photographer’s bundle, and I would like to see the price on that bundle at about the same price the single PSCC price. I would also like to see more cloud storage, perhaps at least 50GB, but 100GB would be preferred. Yes, there is room for improvement, but I, like others, am happy with this.

  30. I think you should also take a look at other countries: In Europe Adobe charges about 60-70% more for this cloud models than before, for students it´s a complete madness, the shall shell down 20 €/month for it,this shall raise another 40 % next year ! if you compare this to the former packages this is a 300 % price raise. So you wonder why people get mad ?

    • @Stefan we’re a US-based company with a US-centric blog about US-based companies with a US-centric audience. We obviously have a US-point of view and that is only reasonable. We have no capability or desire to provide information of that sort and suggest that people outside the US look at local sources for such information.

  31. Great post, the numbers speak for themselves. Adobe has been getting huge numbers of signups for Creative Cloud. People don’t understand the pirated thing either. There will still be “cracked” copies and tricks for sure, but the days of sharing a single license key around the office or photo group are over.

    As for a business model, this smooths out their revenue stream. Previously they were dependent on huge upgrades to get bumps in revenue. Now they can incrementally release enhancements and maintain a steady revenue stream.

  32. Greg quick points:

    #1 – Lightroom 4 and the upcoming Lightroom 5 will be available as a normal perpetual license –

    #2 – Photoshop Elements will continue to be available via perpetual license

    #3 – The statement about CS3 being free is not true

    #4 – You can still purchase CS6 as a regular license and it will continue to be available and supported

    #5 – Last night, the attendees at MAX saw some “sneaks” of possible upcoming features in Photoshop and other Adobe apps and it was MIND BLOWING. Now that Adobe can focus on taking advantage of a Cloud-based model, you will see somem amazing new ways to manange photography. Photography continues to evolve and Adobe’s software needs to evolve with it.

    #6 – I’ve met several photographers that took advantage of the entire Creative Suite for $49.99/month, and they soon realize that they now have access to all of the Adobe tools including Premier, After Effects, Audition, Illustrator, Indesign and much more. They start exploring these tools and find that they can do many more things. Even photographers suddenly take advantage of Muse, SLR-video processing (beyond what’s in Photoshop), and much more.

    I realize that these points don’t address everyone’s frustration, but hopefully it fills in some of the gaps in knowledge.

    Lastly, keep in mind that with Creative Cloud, the apps are still installed locally as before. You don’t run them “over the internet”. They do work offline (for months), and you can still save files on your local system as before.

    Disclaimer – Yes, I work for Adobe as an evangelist, but I’m also a professional photographer (

    • Hi Greg we have been able to clarify it’s CS2 not three. We were given bad info in an interview with an Adobe employee and are correcting the post to reflect that – but that said – the intent to give something for free is still of note.

  33. When we bought PS or what ever other Adobe product we use , we invested in it not only by buying the product it self but also in learning how to use it. Switching to another software also implies a loss of productivity on our part while we have to learn how to use the new one, Add to that that there is really no good alternative to many of their products and we really have no choice! Adobe could have left it’s clients the option to buy a downloadable feature frozen product every so many years or let us keep the current installed version after a couple of years of subscription, had they given this option I think there would be very few haters

    • @Sandro, Adobe may very well offer a standalone version of Photoshop (or other apps) a couple years from now. However, Adobe is not in the business of predicitig the future. They won’t be able to address something like this until they get past the first 2-4 years.

      If you’re looking for something that you can use without paying a monthly fee IT ALREADY EXISTS. CS6.
      Problem solved.

  34. Creighton, An additional non-Adobe product to add to your list is OnOne Software’s Perfect Photo Suite 7.

  35. The real reason people are mad is because Adobe is doing a TERRIBLE job informing the masses of their options.
    No one will be LOCKED into paying $50/month for the rest of their Photoshop using life. If you only use Photoshop (or any other single app) and have no interest in using any other Adobe products, you can get a single-app subscription for $10/mo.
    And how many people complaining actually use their Adobe products on a regular basis? If you only use it occasionally, you can cancel your subscription during the times you’re NOT using the products. Canceling doesn’t remove the software or updates you’ve installed (it just makes it inactive) and it doesn’t remove your files. When you decide you want to use your Adobe product again, you simply subscribe to one of their plans again. You are in NO WAY “locked in” to paying EVERY month if you don’t use the products every month.

    Also, $50/mo is paying for FAR more than just a couple software licenses. It’s for ALL of software options! Plus 20GB of cloud storage. You also get WEB HOSTING for up to 5 domains and unlimited test domains (this is part of Business Catalyst).

    And one more little tip, Adobe currently has a 30 day grace period that starts from the last time you opened Photoshop (or whatever apps you’re using) and were connected to the Internet. So if you want to squeeze a little more out of your monthly payment, launch your apps while online, right before you cancel your subscription, and then you should be able to keep using them for the next 30 days AS LONG AS you don’t connect to the Internet while you have them open.

    There are SO many creative (and SIMPLE) ways to solve this “problem” Adobe has seemingly created for some people. Stop complaining and start getting creative.

  36. Well, about point 10, I don’t understand why you think there will no be new pirate versions of Photoshop of other of the Adobe products in CC. Even Adobe representatives comment in interviews that piracy problem will be the same, since you have to download an installer to be able to user their products (check dpreview interview Adobe VP of Creative Solutions, Winston Hendrickson to ). Current version of standalone adobe products validate from time to time their license agaisnt adobe servers, crack versions of Photoshop just disable that fuction. The only thing that, off course, you are not going to be able to use is all the syncing features between different computes, sharing files with other persons, etc… all the Cloud side. But the core functionality like editing a photograph in Photoshop or a video in Premiere… no problem.

    I’m not Photoshop user, Lightroom is just enough for me, so unless Adobe starts doing the same with Lightroom, I don’t really have an opinion in either way…

    • David I didn’t say there would be no new piracy I said that people are mad because they can’t copy the boxed software. And from the interview you quote – “While service options that connect to our servers are inherently less prone to piracy, once a user downloads software to their computer the piracy threat is the same as for our perpetual products.” So it is less prone to piracy.

  37. Yep there is lots of misinformed noise on the Internet about the CC release but that’s usual on the Internet – people always have an opinion, regardless of whether they have the facts! Adobe could probably have helped themselves a bit though if they didn’t use the term cloud!

    Yes adobe can charge what they like, however, they have a dominant market position and many people have invested a lot of time, effort and money to become proficient with their tools. That makes switching difficult. A reasonable price increase as the products are developed is perfectly acceptable but a 50% increase coupled with the fact you no longer have access to the product once you stop paying is painful. Whilst CS6 is available now I don’t believe Adobe have said how long they will maintain it for so once they stop updating Camera RAW and your shiny new camera is not supported it becomes a pain (yes workaround available but still a pain).

    One thing I’m not clear on is the update process – so when they release a new version does it auto upgrade or do you have a choice? I’m just thinking that as new releases appear eventually they will likely need more powerful processing capacity which may require a PC upgrade.

    • Ian, Adobe does not auto-upgrade any applications with Creative Cloud. The individual user may choose to upgrade or not upgrade when upgrades are available.

  38. I understand the business model Adobe is going for and I am not that upset with their move to the cloud based subscription model (because they CAN do whatever they want)… Why am I upset then? I was using Photoshop CS5 just fine but when I heard that Adobe would not let users upgrade to CS6 from versions prior to CS5 I got concerned. I purchased Photoshop CS6 so if the CS7 version provided features that would be useful to me I would be in good shape to upgrade. In other words, I purchased Photoshop CS6 so I would have future compatibility, which was a gamble, but I figured a company like Adobe would not move on from a staple product like Photoshop CS. We know Adobe backtracked on their upgrade policy to CS6 but this left a sour taste in my mouth. I love Adobe products and have been a loyal supporter for a long time and value the creativity it has brought me. I would just like a little more ethics from a company that a lot of people depend on for their jobs and creativity. Like I said in my first statement, I understand Adobe’s business model and they are free to do what they want. But companies start to fail when they lose focus of who brings them their revenue, customers! And if a company like Adobe were to fail it really hurts the consumer in the end. Oh, and giant companies do fail #Enron, #WaMu.

  39. Scott, I appreciate your viewpoint, but as with most things, different points of view change things dramatically.

    I am an enterprise customer. We are not at all excited about this.
    First, our annual costs are going to go up considerably. Yes, our users will have access to additional software that they currently don’t have. Well, my InDesign only users don’t need After Effects or Premiere. I understand we can get them only Indesign for $20 per month. That is STILL higher than our current price under our maintenance contract.

    Want it all? Usually when you buy more of something, the price goes down. Not with CC. Buy quantities in the Enterprise version, the price actually increases. Go tot he enterprise site and calculate volume purchases for yourself. But you get more storage space! We have 400TB of storage in our data center. We do not need or want cloud storage.

    Well then, just keep what you have-Adobe instill selling CS6, right?
    Wrong. At least it is wrong for enterprise users. Adobe discontinued maintenance on the suite. So yes, we can still use the software, but we get no support. None. We are in complex workflows and support issues arise. Apple releases a new OS? Will CS6 still work? Maybe. Maybe not. No support. Then we have no choice but to move the CC.

    It is NOt a good deal for everyone. And I am not a hater, just a concerned user.

    • Kevin your experience is different than many of the enterprise customers who have made it clear they like the model based on the jump in sales.

  40. Enterprise (as I mean enterprise–large corporate volume sales) licenses for CC will not be available until November. So no enterprise customers have weighed in with their wallets yet. I understand Team licenses will be available in June, but enterprise users must wait until Q4.

  41. Great article Scott.

    I fail to understand where people have been for the past year to not know about Adobe Cloud.

    I don’t understand why everyone has their panties in a bunch either.

    If you use more than two Adobe Products, then the cloud is worth it.

    Look at Master Collection, $2400, spread that out at $50 a month and thats 48 months, so if I buy it, in 48 months I still have a 4 year old never been updated software package. ( I use PS, Premiere, After Effects and Sound Booth *still on CS5 here, but will be going to cloud when I reformat my box next week ).

    With the features Adobe has released in the CC version, it is certainly worth the price of admission.

    People will jump to buy the newest lens, body, light accessory, etc , but then balk at software. I don’t get it. You use the software on every image !

    If someone only uses Photoshop, it’s only $20/month ( $10 for the first year for people upgrading ), skip a few starbucks , what’s the big deal?

    Don’t like it , switch to another brand of software.

    If your favorite restaurant raises their prices, do you continue to go there to complain or do you go somewhere else to eat or do you just pay the price and continue to eat there?

    Face it , if someone is a professional , and is making $$$ of this craft, and they are not able to write off their software, they should find a better accountant. ;)

    Again, great article Scott. Between your article and Kelby’s , I think people should be able to “see the light”. The future is here, embrace it.

  42. I mainly see this effecting casual users and hobbyest users more than anything. I personally make a substantial part of my living using Photoshop everyday. I got onboard the Creative Cloud almost immediately when it was announced last year. Going with a monthly subscription wasn’t even a blip on my radar as I went from my standalone, packaged PS 5.1 to CS6 “in the cloud”. It’s been perfectly fine since then. Business wise it simply shows gets put into the monthly expenses and later on I deal with it at tax time. Easy enough.

    But for casual users it’s different. Yes, you can buy packaged CS6 today and they say they’ll update it…but they won’t keep it updated forever. 5 years from now, will they still be selling that? Probably not. Maybe by then they’ll be giving it away like they do with CS2, but who knows. But anyone new to Photoshop will pretty have to now subscribe to the CC if they want to use Photoshop. And lets face it, there are TONS of people that don’t use Photoshop that often. I know a bunch of photographers that do like 90% of their work in Lightroom, and occasionally need Photoshop…maybe once or twice a month. And when they need Photoshop, they need it. Not some watered down version or Elements. I can’t see them subscribing just for that.

    I propose a different subscription model. Perhaps make it month-to-month for a single app like Photoshop for $20. You pay $20 for that month and you can use it for 30 days, but after that you’re not auto-charged for the next month. As it stands, according to their prices on their webpage, the “month-to-month membership” is for CC Complete (which has all the apps) and that’s $74.99 a month. From what I can see, they don’t offer a month-to-month for single apps. Maybe that will change. But a month-to-month for a single app like Photoshop, at a “reasonable” rate, may make things easier to swallow for casual users and hobbyests.

    • @Scott Gant — Your’e looking at Creative Cloud TEAM which is designed for workplaces and has a bunch of team collaboration and shared storage and asset management stuff. Offices can still use REGULAR Creative Cloud which is priced $19-$49 a month.

  43. I would like to throw my 2 cents in. I am not mad just a little annoyed. I am annoyed at a lack of choice. I think both perpetual licences as well as Subscriptions could have worked well together giving Adobe two steady income streams.
    If someone wanted to buy the program and play and become a casual user this is now out of the window as the regular payments from the bank account makes it less appealing. Also for a person who only uses Photoshop and lives in Poland, the price is not the rosy $9.99 which I am guessing is the price of two happy meals a month but 280zl after having to pay out in Euros the equivalent of 46 happy meals. This is a price difference of $27 with no shipping how come? I think a lot of people are also annoyed about this. Adobes prices have never been even across the board but when it comes down to monthly subs the difference seems to get bigger.
    For me the perpetual license worked, when a new addition came out I would see if it was worth the upgrade and then do it not by buying the boxed copy again but downloading the upgrade package.
    Adobe is there to make money, and yes there are alternatives but for dedicated enthusiasts this change will hit them hard. I hope Adobe in a few years will offer upgrade options but I doubt they will.
    Good Post quite entertaining and does capture the rage of a lot of people.

  44. I’m a legal PS owner and have continued to purchase each new upgrade.

    My issues with the new plan:
    1. Extreme price increase (double considering the old 18-24 month release schedule)
    2. License goes from perpetual to monthly.

    The first I can maybe stomach. The second not so much.

    Call us haters. Anyone who claims the individual PS license subscription is a better deal than what was previously offered is a tool.

    • We’re not saying that a single app version is a BETTER deal.
      It’s not a better deal.

      It’s a fair deal. The price is within a few bucks a month. You get tons of new features, faster upgrades that save you time and money. Etc.

      With all of that said, consider looking at value of full Creative Cloud. A LOT of things there that let you make money with clients and create more things.

      It is meant to be a pro set of tools. Adobe sees Lightroom for enthusiasts and pros. Photoshop Elements for enthusiasts.

      PS Elements is VERY robust and does nearly all that Photoshop does.

  45. Hi Scott, I am a fan of yours, but I don’t agree on this one. Your post is disrespectful towards the people who have genuine concerns with this Cloud scheme. Maybe if you read what I sent to Adobe it will be clearer what the fuss is all about. Maybe I’m getting it totally wrong, but I count on you to set me straight if that is the case. Here is what I sent to Adobe: (FYI I am a total Photoshop and Lightroom addict and will keep on using it. And I know of many people who share my opinion. That is why I am concerned.)

    I did a small calculation.
    Last year I upgraded to both PSCS6 and LR4, cost: 312.42€
    CS5 and LR3 had been almost exactly two years old. So, until now, the monthly price is 13.02€.
    To get PSCC I will have to pay 24.59€/mo. Without LR but with extended. Which I don’t need, but there it is.
    Now suppose that LR5 will be the same upgrade price (as a standalone) as now, then you have to add 76.26€ / 24mo = 3.18€/mo. Total monthly cost in the future: 27.77€ per month. That is more than double the 13.02€ that it costs me now.

    Now suppose that in the future the girls and boys at Adobe work twice as hard to get cutting edge, innovative and useful upgrades out every year instead of every two years then it would be just a small price hike. But I don’t see that happening.
    So what’s left?

    Does Adobe do math? How are you going to make me pay twice what it costs me now to keep using the same applications?
    Please, don’t mention the offer to get in before the end of july at 12.29€ for PSCC. Because that would mean that instead of the 13.02€/mo it costs me now to use Photoshop, it will cost me 13.02€/mo + 12.29€/mo = 25.31€ until summer next year. My present version is only one year old, remember? I would save exactly nothing. True I would get some extra development for one year. But what you are asking of me is to invest in development that hasn’t come out yet. Until now every Adobe user was able to wait and see if the upgrade was worth it.
    Besides piracy, that is the main reason why this cloud scheme has been started in the first place.

    So to conclude: do the math from the side of your customers and come with a real offer. We don’t mind paying a little more. We do mind paying double.

    Kind regards.
    Bart Luyckx

    • Bart it’s okay if you don’t agree – just don’t buy into or spread the misinformation I debunked in my post. And you’re quoting European prices. We have no way to address those – this is a US centric site with a US centric audience and we don’t have the resources to chase down all the international implications.

  46. scottbourne, I don’t understand why you are insisting at there are only two altewrnatives here: accept Adobe’s subscription plan or abandon Adobe’s producrts. It seem to me that trying to inform Adobe of why their new plan doesn’t “work” for me and how they may potentially loose me as a customer is legitamate and not being “a hater”. Other companies have changed their policies as a result of such complaints. Companies sometimes fo make mistakes! I’ve read as much as I can on the CC and I have to conclude it does not meet my needs as well as the perpetual license system.

    • I’ve spoken with Adobe on this a lot. The chance of them switching policy is VERY VERY low.

    • @Doug I am mostly just trying to debunk the misinformation. You mount any campaign you want. Adobe has millions of customers. They are a smart company. They will react according to their needs. I seriously doubt you’re going to get them to change their mind but I don’t see anything wrong with that. It seems like every comment here is missing the first part of my post where I clearly state I wish the prices were lower. That said, all the entitlement thinking, hate, misinformation etc. that I responded to came from actual posts on actual forums so this is real and I decided to debunk it. Clearly some people are unhappy with my decision. It is their right to be as it is my right to speak my mind. Which I will continue to do.

  47. Yes, there’s been some misinformation out there, but the majority of complaints I’ve seen (and I’ve seen a lot) are certainly not so simple and misinformed as you’ve portrayed them. For example, most people seem to know that there are different pricing options and their arguments were specific to those. They even know the $9.99 discount is only for the first year (even though the proponents often fail to mention that). Most people know you can buy Lightroom separately. They don’t believe CS6 is suddenly worthless, actually they wanted to buy it if they hadn’t already.

    There’s other misinformation in the comments here stating that “You are in NO WAY “locked in” to paying EVERY month if you don’t use the products every month”, which is misleading at best. The pricing options that we see mentioned in most articles, etc. are for a 1-year-commitment (the $49.99 one). If you want to subscribe on a month-to-month basis it jumps to $70-something (I can’t find the exact amount right now). With Photoshop only, it’s $19.99 (after the first year after the $9.99 promo expires) for a 1-year commitment and $29.99 for a month-to-month. Also worth to mention is that if you pay for one year, you’re guaranteed the price. If you pay month-to-month, you’re not.

  48. This has NSFW subtitles, but is just too funny to not add to this discussion:

    Hitler learns about Adobe’s new Creative Cloud model.

    This is from the classic angry hitler meme, but with an Adobe CC twist.

  49. @sparklerawk

    “No one will be LOCKED into paying $50/month for the rest of their Photoshop using life. If you only use Photoshop (or any other single app) and have no interest in using any other Adobe products, you can get a single-app subscription for $10/mo.”

    $20 a month. ( )

    “And how many people complaining actually use their Adobe products on a regular basis? If you only use it occasionally, you can cancel your subscription during the times you’re NOT using the products. Canceling doesn’t remove the software or updates you’ve installed (it just makes it inactive) and it doesn’t remove your files. When you decide you want to use your Adobe product again, you simply subscribe to one of their plans again. You are in NO WAY “locked in” to paying EVERY month if you don’t use the products every month.”

    Sure, if you want to pay a 50% premium for the month-to-month option, as opposed to the annual license.

    “Also, $50/mo is paying for FAR more than just a couple software licenses. It’s for ALL of software options! Plus 20GB of cloud storage. You also get WEB HOSTING for up to 5 domains and unlimited test domains (this is part of Business Catalyst).”

    I don’t need half of that shit. I use 3-4 CS apps on a regular basis. Everything else is just dead weight. Yet I still have to pay for it all in perpetuity.

  50. […] 10 Reasons The Haters Are Mad About Adobe Creative Cloud | Photofocus. […]

  51. Reblogged this on GLJ Media Group and commented:
    10 Reasons The Haters Are Mad About Adobe Creative Cloud…

  52. Hi Scott,

    I always appreciate your thoughts but I’m not with you on this one.

    This pricing model may make sense for the pros, I really don’t know. But as an enthusiast, this does sort of price me out of the software, and that’s a shame considering all the money, time, classes, books, and effort it took to get proficient with it. That said, I mainly use LR4 now anyway so I’m sure I’ll be fine. But this seems like a bad business decision for Adobe. I mean, a lot of enthusiasts in the past had cut their teeth on PS and eventually turned pro. So, to have a pricing model that only serves pros, to me, seems like they are going to lose the next generation of photogs who will possibly migrate to a different program. And I wonder if other software companies are seeing a real opportunity here. Will be interesting to see what new programs are developed as a result of this.

    Not sure if most people are like me or not. I don’t upgrade with every release. I look at the specs of each release and decide if those are new features that will help me make better images. Sometimes they do. But there are probably more features in PS that I don’t use than ones I do. So, the point about constant upgrades only seems logical if they are upgrades that actually appeal to me, specifically, otherwise its an unnecessary expense. But if the goal was to solely suite the needs of the pro market, perhaps that’s legit, but it does sting a bit since it’s been a long ride with Adobe.

    But also I think there is a psychological issue here that no one has hit on. I want to own the things I buy, not rent them. This is why I don’t lease cars. I don’t rent cameras. I don’t lease my cat. This is a fundamental shift in the purchasing/customer relationship. What Adobe has done is to say we don’t want you to own, which means that users will be subject to whatever policy and pricing changes they chose to make in the future. Right now, when I buy something (including a piece of software), I know what I’m buying and I know what it costs, and I know what it will cost in the future. Adobe has put a lot of uncertainty into the equation now. Do I really want to create a bunch of psd’s in PS CC with the knowledge that I could eventually be priced out, lose cloud, and lose access to files that aren’t backwards compatible. I don’t know. Makes me nervous. There is just too much of a long-term commitment there. Again, that may make sense for pros, but for amateurs it may be smart to play for field.

    I could be wrong, but it doesn’t feel right to me, and not just because it’s new. I know some music services like Spotify effectively allow you to rent music, but I hate that too. There is something in it that feels predatory and of little benefit to me.

    But I’ve enjoyed reading everyone’s thoughts and I look forward to hearing what you think, Scott, as this all plays out.

  53. Richard replied to my comment in the earlier post. I would like to respond:

    OK, I note the information about other methods of getting the software, and while this might be a bit of a hassle, it is not a show stopper.

    My real beef is that the software will stop if a subscription is cancelled.
    I am a software developer and I have a lot of programming tools which are provided on a subscription basis. For my subscription I get support, bug fixes and upgrades, but if I don’t renew the subscription I still have working software.

    A bit like buying a car, OK, I have to tax it, insure it, fuel it etc. but at the end of the day I still have a car.

    Regards Rex Kersley

  54. I bet all of the alternative photo editing and design app sites are seeing a surge in traffic and downloads. Even though my legal “non-hater” edition of Photoshop CS6 is still relevant, I’ve already hit up several sites looking for alternatives for when the time comes. Now is the perfect time for someone else to step up and take on the monopoly. It’ll happen, you’ll see. :-)

    • Bernie it’s so cute – all this pent up angst but you’re dreaming. Adobe has millions of customers. They won’t miss the few hundred who quit. But time will tell. Will you come back to the site in six months to see how it played out?

  55. Yes Scott, all 256 of us are upset with Adobe’s decision. But nearly every professional I’ve talked to has had the same reaction after carefully weighing their options. There is a negative mindset that is taking root, and not because we are averse to change, alternate business models or methods of conveyance. This move makes Adobe appear to be an unsympathetic corporation and nothing more. I had hoped for something more from a company that I admired. That’s all. If you want me to return so you can laugh in my face when you prove me wrong, that’s fine. But I honestly feel that they may reconsider their decision or at least provide additional options or pricing tiers for those of us who don’t upgrade on a regular basis.

    • Bernie I don’t want to laugh in your face – I just want you to face up to the truth. The world doesn’t owe you anything. The entitlement theory that is sweeping across the country and the world will be its undoing. Your circle may be upset, but you can factor that Adobe studied this long and hard before making this decision. Just like Netflix did when they doubled their prices, or SmugMug when they doubled their prices or Nikon when they raised the price of the new 80-400 by 80% – I could go on but I think I’ve made my point.

  56. It has been mentioned quite a few times that Adobe, like any other company, could do what they wanted. At first glance this is true but then on the second thought … there were quite a few cases in the past that companies that had almost monopolistic position in the market were not allowed to do what they wanted. Think about Bell (in the 1980s) or the legal troubles that Microsoft and Intel have had over the years. Can you imagine the uproar if Microsoft or Intel increased their prices by 50%+ just because they can ? There were several posts here that mentioned the alternatives but the reality is that Adobe has the such a dominant position as far as pro (or semi-pro) photo editing software is concerned that I’m wondering if the premise that “they can do whatever they want” is actually valid. Just think about it, how many pro photographers are exclusively using non-Adobe software ? Do you know any ? Of course, I don’t think that this particular situation will (or should) trigger any legal action. There seem to be a lot of people who are ok with this CC deal but we should keep in mind that in the modern world big companies often face restrictions on what is allowed.
    For me personally? This deal sucks and the fact that other people seem to like it, doesn’t make it suck any less. I just don’t like to be forced into anything. And no, I don’t see any viable alternative to the Adobe tools for my work-flow at the moment. It may change. We shall see.

    • Wow Ralph over-react much? If ever there was a red herring it’s you comparing Adobe to the telephone company. NOT EVEN CLOSE man. Try again. I get that you’re unhappy but you don’t help your cause when you go off the deep end.

  57. I don’t know if I qualify as a “hater” or not, but I am extremely disappointed and I’m switching for one simple reason: They’ve priced me out of their market. I don’t meet any of the criteria above. I’m just a simple hobbiest that doesn’t have the budget that the pros have. $240/year to stay current is more than I can afford. It is a significant increase.

    I’m also basing my decision partially on my own personal prediction that Lightroom will be subscription-only within two years and that the LR/PS combination will be more than $20/month. I’m guessing $30, with the tablet/cloud features previewed on Scott Kelby’s show last week.

    I have no hard feelings toward Adobe over this. I simply can no longer afford to mix and mingle with the other Ferrari 458 owners. When their stuff was in the BMW price range, it was worth the sacrifice

    One final thought. I think you’re off on #10. This move will barely slow down the piracy community. It will get hacked and end up on sharing sites. This move may even increase the amount of piracy they experience.

  58. I do think that the out-most rage comes from people who use pirated software.
    Deciding on using ACC, was one of the easiest decisions I had to take, When you take upgrade costs in consideration it just make so much sense.
    In my mind, If you make even a $1000 of a service you give using an adobe product, It worth the price.
    On top, I love all the frequent upgrades and additions, I’m not looking back!

  59. I’ve been a CC subscriber for about a year now and I absolutely love it (for now – something about being a non-us Adobe customer always keeps you on the alert). But the model is great. I’ve always had to rely on my employer providing me with a CS license to use it, but now I can afford the whole suite myself, and it gives me a lot of creative freedom.

    And for the most part I think your arguments are spot on. Except for the last (and seemingly the most important) one. I doubt this will impact piracy much at all. All the apps are now delivered nicely as downloads, frequently updated. easiest thing in the world for the pirates to repackage. So what changed? Services? The services are nowhere near tied close enough into the apps to make them unfunctional without them. The activation? CS has had activation for years. And Adobe has confirmed there will still be offline activation features available for those enterprise, government, and offline customers that for whatever reason can’t let their software online. And this is ALWAYS the vector pirates exploit. So imo the only change in piracy this might result in is *more* pirates unless Adobe handles the marketing of this right. Should be easy, it’s a great thing and everyone else is moving to subscription (MS Office 365 etc), but I fear they’ll screw it up.

    The only way Adobe will reduce piracy is by providing compelling incentives such as great, integrated services right into the products, and by convincing the important customer groups that day provide great value for money. Previous comments from Adobe exec like that they will charge whatever they think they can get in any given market might have been brutally honest but it created a world of hurt in customer perception in non-us market where prices could be as high as 60% higher than in the US for no apparent reason.

  60. I think it is likely a great deal if you use the full CS, it would seem a fair bit cheaper, if you use just single app/Photoshop and upgrade less frequently, not so good, I am in the latter and if I sign up and probably will, it will save me in the first year and be more expensive there after, then I will either live with it of move on, probably the former, time will tell I guess, either way, I doubt Adobe will revert to a non cloud model, this is their chosen way forward and people generally don’t like change, the choice is down to the individual in the end.

  61. […] unfortunately there’s a great deal of misinformation about the move on the Internet. I’ve debunked most myths about Creative Cloud, but I understand that some very small percentage of you actually cannot afford to subscribe to CC. […]

  62. […] Scott Bourne touched on exactly this in one of the first coherent op-eds published in the wake of the news: “The haters are mad because they realize they can no longer pirate copies of […]

  63. […] what is a change in the way they pay for your services. Adobe found this out when they received an initial backlash from their customers who were annoyed at their move to the cloud (and subsequent subscription […]

  64. […] written on this subject and of all different blogs/posts but two caught my eye. Those were: “Ten reasons haters are mad at Adobe Creative Cloud” by Scott Bourne and “You said something I disagree with. You must be getting […]

  65. […] It’s clear that Adobe heard all the complaints and responded. I think they went above and beyond what any reasonable person could expect. To put this in context, I’ll talk about a post I wrote a while back when the Internet lost its collective mind over the original Creative Cloud announcement. I called out some of the haters. The article “10 Reasons The Haters Are Mad About Adobe Creative Cloud” is here. […]

  66. […] that Adobe will never sell anymore standalone software for foreseeable future, this strategic move has angered many of Adobe’s loyal and long-time customers. I can actually understand this, because they […]

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