Photography Marketing: When to go all-in and be a photographer full-time
Over the past few months, I’ve met with a few up and coming photographers in my area. Some of them I’ve known dating back to
Over the past few months, I’ve met with a few up and coming photographers in my area. Some of them I’ve known dating back to
In today’s world of photography businesses, we can often find ourselves with the “need” to expand our services. If our bread and butter are corporate
I hear it all the time. “My market is so saturated with photographers,” or “I can’t set myself apart from my competitors because there’s so
Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like
I’ve discussed a few times about the importance of having a consistent brand. While having a consistent look and feel to your marketing materials and
Two years ago, I wrote about why Flickr will ultimately fail. I’m here today, to tell you that I was wrong. At the time, Flickr
As a former graphic and web designer, it was drilled into me early on that consistency is everything when it comes to branding. By remaining
I don’t know about you, but when I receive a new client lead over email, I have a mini woo-hoo! moment. As photographers, we try
A few years ago, I wrote a piece on how to find your first client, and how to get the word out about who you
As a corporate event photographer, January and February is undoubtedly one of the slower parts of my year. During this time I do a lot
Instagram is a powerful tool, and one that I use on a daily basis. While posting and seeing everyone’s photos as you scroll down your
Happy New Year! As photographers, we often look to the future when it comes to our business. We think of booked sales, potential repeat clients