Guide to Facebook Ads, part five: Analytics
Last week, we talked about the Facebook Pixel and how to set it up. Now that you’re all set up and that you know how
Last week, we talked about the Facebook Pixel and how to set it up. Now that you’re all set up and that you know how
So far in this Guide to Facebook Ads, you’ve learned about the basics of ads, discovered the Ads Manager interface and learned how to create a
It’s time for part three of my guide to Facebook Ads! After covering the basics of boosting a post and the Ads Manager, let’s dive
Let’s be honest, you’re slightly misled by the title of this. Kinda, sorta. OK, here is the truth. I am about to tell you the
Facebook’s Ads Manager can be daunting, but once you know how to use it, it’s a very powerful tool to advertise on the platform. It
As photographers, we spend a lot of time sharing our images and trying to market ourselves on social media. It’s no secret that we spend
Editor’s Note: We welcome Scott Wyden Kivowitz to the Photofocus team. Scott is a father and photographer whose dedication to teaching photographers comes through in a straightforward and
As business owners, it’s important that we’re active on social media. It gets our name out there and lets prospective clients more easily find us.
Best-selling author Armando J. Pérez-Carreño suggest using a Facebook Page, not your personal profile. He says this is perhaps the biggest mistake he sees with small business owners and their Facebook marketing.
I found this infographic heartening because I’m always hearing about the devaluation of photography. But, according to this, it sounds like photos and images are still
Last week, I photographed a two-day conference for the State Bar of Michigan. It was filled with education seminars, an awards banquet, networking events and
Need some tips to get out of a creative slump? One tip is to participate or join a Facebook group. Check out a few others tips from Andrew Kavanagh’s interview on the Infocus Interview Show.