Photography Marketing: Is Vero the Next Facebook or Instagram?
Bryan Esler
When I was out west for WPPI, I kept hearing about the latest and greatest social network, Vero. Despite the initial bugs, I immediately signed
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social media
Photography Marketing: Cropping for Facebook with Luminar 2018
Bryan Esler
In December, I went through some of the most popular social networks and wrote about how to make your images pixel-perfect when exporting. There continues
Photography Marketing: Preparing for Facebook’s New News Feed Algorithm
Bryan Esler
Last week, Facebook announced plans to change its News Feed algorithm. As with any change that Facebook makes, this was met with some backlash from
Photography Marketing: Responding to Negativity on Social Media
Bryan Esler
This past summer, I had a first-time experience in dealing with negativity on social media. I had contacted someone via email that had used my
Photography Marketing: Be Everywhere — But Only Where it Counts
Bryan Esler
With the marketing and social marketplace changing on what seems like a daily basis, it’s easy to get overwhelmed and think you have to be
Photography Marketing: Upload Pixel-Perfect Images on Social Media
Bryan Esler
Let’s face it — as photographers, we have to spend a ton of time on social media sharing our images. But depending on the platform,
What is a Social Media Headshot?
Vanelli
From the course: Portrait Photography: Business Portraits on LinkedIn Learning What is a social media headshot? from Portrait Photography: Business Portraits by Robert Vanelli When
Photography Marketing: Rethinking Your Facebook Strategy
Bryan Esler
Over the years, Facebook has changed the way its business pages work, especially in terms of engagement with your audience. Over the past few months,
Photography Marketing: Boosting your online brand with Adobe Creative Cloud Express
Bryan Esler
I wrote a few weeks ago about why I’m against using watermarks in photographs for marketing purposes. Since then, I’ve explored with a few different
How to up your social media engagement
Pamela Ann Berry
After the first couple times, I was asked about how I have such good engagement on social media, I disregarded the questions because I didn’t
Strategies to Avoid Oversharing on Social Media
Rich Harrington
I recently recorded a class for LinkedIn Learning about social media. Â Here is an excerpt that discusses some hard lessons learned when it comes to
Photography Marketing: Why a Watermark Shouldn’t Be a Part of Your Marketing Strategy
Bryan Esler
You all know the debate about watermarks. Should we use them? Do they really help protect our photographs? There are plusses and minuses — it might
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