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The Power of Video As a Marketing Tool

Recently, I threw a business head shot party, complete with music, refreshments, and mingling for the local businesses in my Port Huron, Michigan area. It was the first time I’d

The Many Paths of Income Today

Recently, I was having a discussion with the extremely skilled veteran photographer Bob Krist about how the photography industry has changed in the freelance editorial niche. Often in the past,

Trying To Stand Out? The Process Has Changed

In recent decades, the process of getting noticed as a professional photographer has changed drastically. The cost of decent photo gear has become so much more affordable, and it seems

Networking Opportunities: Always Be Prepared

Recently, I decided to attend an educational workshop discussing interior design color trends for 2016. Having taken up an interest in getting my photography and art into the hands of

In a Rut? Try a Spontaneous Photo Shoot

Challenge your skills by trying a spontaneous photo shoot. Without realizing it, new ideas with be formed. My spontaneous photo shoot with my Goddaughter gave me a great soft sell marketing idea.

Are You Tired of Your Image?

This is a guest post by Skip Cohen. Be sure to check out Skip Cohen University August 11-14 in Chicago. I know everybody would love to just close the book

Photofocus Podcast with Special Guest Skip Cohen

NOTE NOTE NOTE NOTE NOTE: The Photofocus Podcast Feed HAS CHANGED! Here is the new feed: feed:// Get the show here or get it on iTunes PLEASE BE PATIENT –

Fall Marketing Tips For Emerging Photographers

Guest post by It’s time to start putting together your proactive marketing ideas for the fall and it doesn’t matter what your specialty is. For example, if you’re a commercial

This vs. This

Image and Post by Recently, I got a call from a well-known photographer who said, I don’t feel like a photographer any more. I spend all my time tweeting, blogging,

Enter to win a new camera, post-processing software and more!

It’s our birthday, and we want to celebrate with you! Check out our 21st birthday contest and enter to win a new camera, Drobo 8D, X-Rite calibration tools, XPozer prints, Skylum software and more!

Plus, by entering you’re automatically eligible to win one of our monthly prizes. This month we’re giving away a software bundle with Luminar 4, Aurora HDR and Plotagraph!