marketing

Weekly Wrap-Up: November 4-10, 2018

Welcome to a brand new feature — the Weekly Wrap-Up — a compendium of some of the articles published this week on Photofocus. Controlling the “feel” of an image with the

How deliberate is your business model?

To be or not to be, and why hybrid doesn’t work These days, there’s a lot of discussion about “shooting and burning” vs. “boutique studios.” Photographers giving away all the

child, wedding, balloon, laughter,

Showing up where it matters, part three

Building online visibility Visibility online is built with a bit of patience, a lot of care, good content and most of all… links. It takes a while to draw enough

Little girl, smile, red jumper, ponytails

It’s Not About You

Everyone clicks on the About page. Don’t you? That’s how I realized that About pages are not all the same, and some are way better than others. But what makes