Recently, a portrait photographer I know shared in an online group that he had been approached by an acquaintance who wanted him to shoot their upcoming wedding. After giving it careful thought, he eventually came to the firm decision to turn the potential client down because, not only was it was outside of his target genre, but he had no interest whatsoever in breaking into the wedding photography. He thoughtfully shared online that he would not be seen as a good portrait photographer, but a bad wedding photographer. Simply put, it would have … [Read more...] about For The Sake Of Your Sanity, Say NO
Guest post by Kylee Ann. Outfit choice can make or break a photo. As the photographer, we are supposed to be the experts. We take pictures ALL the time, but this is a very special occasion for the family. It might be their annual session or their first family session ever. It is our job to help our client's feel comfortable and at ease with the entire family picture taking process. This starts with choosing their outfit. The best way I have found to help a client choose what to wear for family pictures is to provide them with a guide. 1. … [Read more...] about 3 Steps to Creating a “What to Wear for Family Pictures” Guide
It seems like it was just yesterday that I was signing papers and filing forms with our attorneys to get our company registered and official. It was an exciting and nerve wracking time having finally made the decision to "sink or swim" by doing photography full time. In reality, that was over 9 years ago! As I look back and reflect on my progress as a photographer and businesswoman I can definitely say that I've grown in so many ways but perhaps the most growth has happened in the area of delegation. I am Type A to the core. I was that kid … [Read more...] about Let People Do Their Job (so you can do yours)!
If you are in business, odds are that you aren't the only person trying to make money in your field of work. Whether you are a wedding photographer or provide professional photo editing services, odds are that your job is not "cookie cutter". You create something special for your clients, and that "something" cannot be replicated by other businesses. People copy ideas. It's human nature, and some even say it's the highest form of flattery. I'm not talking about plagiarism or copyright infringement here. What I am referring to are ideas for … [Read more...] about Embrace Your Competition
A wedding photographer colleague of mine came to me the other day bummed out. She had gotten a less than stellar review on one of the bridal industry's most used websites for brides to find vendors. She was frustrated and I was surprised. I know her work well and she's exceptional. She's cultivated a style that is uniquely hers and I can recognize her images in an instant. She tells me that this client claimed to dislike her photos because they weren't the style she was expecting and she wanted more "candids". I asked my friend to show me her … [Read more...] about How Client Meetings Change Everything
There are millions of portfolio websites in the USA alone. Finding ways to get people to visit your site can be a challenge. But there are tools you can use and the good news is you probably are already familiar with them. Getting Registered Lets start with some really basic ideas. You should notify both Google and Bing that you have an online portfolio. Next, if you are a Premium Business customer at Zenfolio, you can also activate a free account on Photographer Central, an online directory of professional photographers available for hire. … [Read more...] about Drawing Attention to Your Online Portfolio
Editors Note: If you're thinking about attending Photoshop World, today is the last day to get the early bird rate of $200 off. If you've been sitting on the fence, check out the registration page now. This Photoshop World will mark my 30th event Ive attended in the past 15 years.In that time, Ive transformed from a beginner into an instructor. Youre probably wondering, why are you still attending if you know this stuff. Its simple, I get to network and build connections with others...not just other instructors but attendees as well. First … [Read more...] about Building Connections at Photoshop World
I recently found out that Photoflex has closed its doors (https://photoflex.com.) While I never had a close relationship with Photoflex, and they weren't ever sponsors here at Photofocus, I used many of their products over the years and even often referred new photographers to the Photoflex lineup of affordable, high-quality products. They consistently offered good value. For three decades, Photoflex filled photography studios around North America (and the world) with gear. I am sure I am not alone in my sadness over this sudden news. For … [Read more...] about When It Comes To The Photography Business, Things Change
If you have a website to highlight your work, certainly you've heard the dreaded term SEO before. SEO stands for Search Engine Optimization, and it's essentially the tactics to get your website noticed by Google and other search engines. The Essentials of SEO Now before we get started, I want to mention again that this is just a basic guide for SEO. There are thousands of techniques within SEO, and it would be impossible to go over everything in a single short guide. If you read this article and decide you want to know more about SEO, I highly … [Read more...] about Basic SEO Guide for Photographers
Note: We've got a great event toady Justin and Mary Marantz. This event is totally free. Don't miss today's Google Hangout. The event is today, Wednesday, January 28, 2015. Its absolutely free to attend thanks to Adobe, SongFreedom and Drobo. It starts at 3PM Eastern/Noon Pacific. Join Skip Cohen and Richard Harrington and special guests Justin and Mary Marantz. We'll explore practical advice for working with a business partner. There are a lot of challenges when teaming up for business (and it gets even tougher if you have a personal … [Read more...] about Don’t Miss Today’s Business Hangout — “Working With a Partner”
"What you do for a living is not be creative, what you do is ship." Seth Godin At the bottom of this post, you will find a video recently posted by a good friend of mine who owns small game publishing house. He and his partner are well-respected in their industry for delivering quality products that their audience love. So, when he posted this as a call to all creatives, I had to make time to watch. I wasn't disappointed. As creatives, we live and die by our ability to see the world, real or imagined, differently than the average … [Read more...] about Ship or Shut Up
Thanks for all the great questions you've been sending in to the Photofocus podcast. This week Rich Harrington and Kevin Ames tackle some great topics to help photographers. Remember, you can post those questions via Twitter with the #pfqa or send us a note here at Photofocus. The music in our podcast comes from the cool folks over at SongFreedom, be sure to check them out! Get the show here or get it on iTunes Don't forget to post a review on iTunes. … [Read more...] about Photofocus Q & A Podcast with Kevin Ames — January 15, 2015
There are millions of photographers in the world. A good number of those are hobbyist or amateur photographers trying to break into the business. Others are full-time photographers. In an oversaturated market, how are you different? Why should you get hired? Its not about the gear, or the settings, but your creative vision. After all, youre the artist. . . Here are some ways that you can be different: Establish a Brand The first step to a successful photography business is establishing a brand. Your brand is made up of your personality, your … [Read more...] about Stand out from the Crowd | How are you Different?
Don't miss our next Google Hangout. The event is Monday, November 24, 2014. Its absolutely free to attend thanks to Adobe, SongFreedom and Drobo. It starts at 4PM Eastern/1PM Pacific. NOTE: We will be giving away a copy of the Adobe Creative Cloud Photography Plan to one viewer during the event. You must be watching live. Join us for our newest Google+ Hangout for photographers Mind Your Own Business. This event is produced in partnership with Skip Cohen University, Drobo, SongFreedom and Adobe. Sign up here. This months … [Read more...] about Mind Your Own Business: Advice to New Photographers Starting Out and Seasoned Artists Headed in New Directions
A lot of self-employed creatives work from home. Photographers, web designers, graphic designers, video guys . . . me included. Its convenient, cost-effective, and is a great option if youre just starting out. But working from home is one of the hardest things to do. There are so many distractions . . . the internet, the television, the animals, the children . . . you get where Im headed. Its important to hold yourself accountable every day and make sure you get your tasks done. Enter iDoneThis. iDoneThis isn't new, but it's simple. Its a … [Read more...] about iDoneThis • A Key to Accountability Success
Recently at Adobe MAX, I was speaking to some other professionals. They wanted to know what they could due to attract more clients and retain existing ones. I shared a simple piece of wisdom I try to teach to all of my employees and partners. When given a choice, people will work with those they like and respect. I know... not that deep and profound on the surface... but let's break it down a bit. Choice. Ultimately, our clients choose us. Sure, you can fire a client... but no matter how much you want to work with someone, it's ultimately … [Read more...] about Are You Losing Photography Clients?
Don't miss our next Google Hangout. The event is Wednesday, August 20, 2014. Its absolutely free to attend thanks to LensRentals.com. It starts at 3PM Eastern/Noon Pacific. Join us for our newest Google+ Hangout for photographers Mind Your Own Business. This event is produced in partnership with Skip Cohen University and LensRentals.com. Sign up here. This months topic is Quality. A simple concept that many compromise on. You'll learn how to stand out in a crowded market and create passionate fans of your work. Were joined by … [Read more...] about Mind Your Own Business: Why Quality Matters in Professional Photography (with Tony Corbell)
Photographers face many challenges when first starting out and can have a tough time breaking into the local market. While it can certainly be said that photography is well-saturated in the cyber world, when we stop and take a short look around we see another story. New businesses and outreach efforts of all kinds are formed almost daily with a similar need of exposure. One of the best and most rewarding ways to build a portfolio is to consider working with a local charity or non-profit organization. These groups are in need of not only useful … [Read more...] about The Benefits of Working with a Local Charity
Guest post by John Van Steenburg Success has a simple formula: K+A+P Bernard Baruch This Spring, about twenty thousand of us went to Las Vegas to attend WPPI and learn from classes and the technology exhibits. Most attended several classes given by successful photographers laying out their techniques and policies to build business and advance their personal craft, styles and careers. The energy was high. Attendees listened intently, asked probing questions and enjoyed ad hoc discussions of these great ideas with each other, just as they have … [Read more...] about Knowledge + Action = Profit
A quick reminder, our next Google+ Hangout for photographers is today! It's Mind Your Own Business cohosted by Skip Cohen of Skip Cohen University. You can sign up here for free. Today we're joined by photographer (and founder of Now I Lay Me Down to Sleep founder) Sandy Puc. We'll explore Milestones to Building a Successful Business and Increasing Revenue. The event is today Monday, May 19, 2014. Its absolutely free to attend thanks to LensRentals.com. It starts at 2PM Eastern/11AM Pacific. You can register for free here … [Read more...] about Don’t Miss Today’s Mind Your Own Business Webinar
Twitter just got a lot more photographer friendly. You can now enhance your profile to really feature you or your work. The new changes make the profile much more visual. Add a larger profile photo. This can be your portrait or business icon. It's now much easier to read. Custom headers. Put a large banner image that showcases one of your best photos or a behind the scenes shot. Pin a Tweet. Keep a recent tweet near the top of your timeline. Easily Share Photos. Your shared photos are much easier to see with a dedicated tab. Speaking … [Read more...] about Time to Enhance Your Twitter Profile
****You can view the updated version of this article here: https://photofocus.com/2015/09/29/creating-a-signature-watermark-with-adobe-photoshop-cc/ **** People often ask me how I made my signature into my own copyright logo on my photos. Here is a step by step guide on making your own signature or drawing into your own logo or signature file. 1. Practice. Grab a few sharpie of different sizes and practice your signature over and over with different sizes and widths. I found that the thinner sharpies were better in regards to more detail in … [Read more...] about Creating Your Own Signature Watermark
Being a photographer, whether as a hobbyist or a professional, requires us to have gear. Much of that gear is expensive, be it cameras, lenses, tripods, and even some accessories. Due to the nature of our work, we will oftentimes be out-and-about with our camera equipment, which involves the risk of losing our gear, having it stolen, or even damaged by the elements. These things can innocently happen to the best of us, and if/when they do happen it's much better to be prepared than to be without a camera, or your savings ... or to ask complete … [Read more...] about Photographers: Be Smart, Be Safe, Be Insured
There are many things that you need to consider when starting a photography business, such as what you want to photograph, a name for your business, etc. In some ways, those are the easy parts, since we have full control over building our portfolio and our website, or even getting a logo perfectly designed to suit our tastes. However, what about the people that want to work with? Where do you go to look for clients? How do you create a solid brand with repeat customers? These are the tough parts of business that you need in order to be … [Read more...] about Five Tips to Grow Your Photography Business
A common clause that pops up more and more with photo (and especially video) jobs is work for hire. It's important that you realize what this term means and how it changes the relationship you have with the photos or footage that you shoot. How things change Normally, as a photographer, you are automatically recognized as the copyright holder for the images you make (at least in the US and many other countries). Of course there are additional benefits to registering your work which provides the opportunity to collect more damages if your … [Read more...] about Know Your Rights. What is Work for Hire?
We're always on the lookout for high-quality educational opportunities for our readers. The folks over at the American Society of Media Photographers have an upcoming webinar that looks interesting. The event is free if you attend it live. The New Photojournalism: Revolutionaries Speak Out Tuesday, December 10, 2013 1:00 - 2:00 pm Eastern … [Read more...] about Check Out this Free Webinar on Photojournalism
Through the years, Ive learned a lot of lessons the hard way. While every project is unique, it often seems that the problems remain the same. If you are doing a personal project, think of yourself as the client. Here are a few questions I always encourage asking at the start of any video project: Who is our ultimate customer? Projects often have many parties involved. Be sure that you know who youre responsible to keep happy. Who is the target audience? Who should we design the video for so it appeals to their tastes and interests. There is … [Read more...] about Essential Questions to Ask at the Beginning of a Video Project
The growth of broadband video has had an impact on the viewing habits of its users. Want to increase your business opportunities, start making and posting videos for your clients. Befiore you say its too hard... consider these facts. According to the Pew Internet & American Life Project, in 2013: 31% of American adult internet users upload or post videos online. 18% of American adult internet users post videos they have created or recorded themselvesmany of whom hope their creations go viral. 78% of American adult internet users watch … [Read more...] about Need More Money for Your Photo Business? Check Out The Growth of Video