Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics: The photography industry has changed in the last 5-10 years ago. Today photographers share their personality, and sell more on who they are, what they believe in, and where their heart is. The don't get new clients based on their awards, … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast April 1, 2016
In the financial world, banks spend upwards of $300 acquiring new customers. This takes into consideration marketing, phone centers, customer service, banking center staff, pens/paper/ink, etc. Keeping in mind that some of us own a photography studio/small business, our costs aren't nearly as high; but every customer counts. In the photography world, our clients are our customers. We spend lots of hours on social media, Google Adwords, word-of-mouth advertising and hundred of dollars on flyers, postcards, business cards trying to market our … [Read more...] about Keeping Your Clients means More Business for You
Facebook, despite all its ups and downs, has become a part of our lives. It's become a source of education, advertising, entertainment, and social/family connection! So with that in mind, I thought it'd be great to share with you a way to help make your Facebook experience a little more manageable! The problem i'm sure we've all encountered, is the sheer volume of spammy, offensive, and incredibly bad fake-fact content posts that plague our news feed. That along with with the pay-to-see business model that Facebook uses to make actual … [Read more...] about How To Optimize Your Facebook News Feed
In part 1 of this topic, we talked about the process of transitioning from a hobbyist to a professional photographer. We covered the importance of deciding what you want to bring to the world, who your target audience is, and what to charge that audience. If you haven't read that article yet, I highly recommend you do so. Today in part of 2, were going to discuss the remaining elements that need to be in place when you build a solid foundation for your new photography business. Hopefully, by now your photography business is beginning to … [Read more...] about Transitioning from Hobbyist to Pro: Part 2
One thing I get continuously asked by hobbyists trying to go pro is some variation of, How do I even get started? Usually, well-meaning friends and family have already begun asking them to take photos of various celebrations, weddings, and they naturally begin thinking that maybe they can start charging for their work. Can you do it? The short, optimistic answer: You can! (throw confetti, do a happy dance) Long answer: In order to do it right, you will need to put in the work to build a solid foundation for your photography business. … [Read more...] about Transitioning from Hobbyist to Pro: Part 1
If you are anything like me, you want to move on to the next shoot once a previous once is finished. The pressure to keep a steady flow of work is undeniably strong; especially when you have bills that need to be paid. However, the follow up process after is a shoot is absolutely crucial. In fact, it can turn a one-time client into a lifetime client. Let’s go over some benefits of mastering the art of the follow up. The Benefits of Following Up Turn Past Clients Into Lifetime Customers Long term follow up after a shoot allows … [Read more...] about The Art of Following Up
One of the considerations of the future of the photo industry is Pension & Welfare for crew members. Historically, this hasn't been on the radar within the photo industry. States are now requiring and enforcing Pension & Welfare for photo productions. This tax liability used to just be reserved for productions like TV, Commercials, and feature films. Pension & Welfare is a private sector employee benefit plan. PWBA directly affects the livelihood of over 150 million people who participate in ERISA-covered plans, and protects the … [Read more...] about Pension and Welfare: Why you need to take notice?
When youre running your own photography business, taking photos is really only about 25% of your job. You also have to find time for editing, marketing, client meetings, website maintenance, and bookkeeping. Come tax time each April, you may be looking for a few deductions to cut your tax bill. If you use your own car for your business, its an eligible tax deduction. Its also one more thing to keep track of. While I don't run a photography-specific business, I am a professional freelancer. Ive done everything from small photo shoots, to … [Read more...] about Running your Business – Tracking Mileage
Anyone who uses Instagram as a social media outlet for sharing personal images, as well as maintaining and building an audience for their business, knows that switching accounts can be a royal pain. The idea of swapping all the time was annoying enough for me to never create a second account and for a while, I used my personal account for everything. I don't mind my followers having a peek into my private life, but after a while I felt my personal life was overwhelming the select images I chose to share from my business. I was so close to … [Read more...] about Instagram Launches Multiple Account Management
Our job as photographers is to capture the essence of our subjects. This involves adjusting to our clients and any given situation on a moments notice. A challenge is simply an opportunity. Recently, fellow photographer Toni Shaw shared her experience of working with an antsy client. Confined to the walls of her studio, her young subject a dancer was having trouble sitting still and taking directions during the shoot. This, in turn, was causing her to miss crucial shots. Behind the camera that day, Toni wracked her brain as to how she could … [Read more...] about Adjusting To Your Clients During Portrait Sessions
Recently, I decided to attend an educational workshop discussing interior design color trends for 2016. Having taken up an interest in getting my photography and art into the hands of interior designers, I decided it would be good for me to learn more about their process of putting a space together. After all, a print or painting on a wall is never a standalone object; it has to work in tandem with the design elements around it. The morning of the workshop, I hopped into my car and battled rush hour traffic to get to the Michigan Design … [Read more...] about Networking Opportunities: Always Be Prepared
The Impostor Syndrome is defined as: the fear or worry that your peers or the public at large will find out that you are a fake or phony. It is the self-doubt that makes you feel like you don't measure up to other professionals. Its the sense that youre not good enough, despite evidence to the contrary. Yikes. Heavy stuff, right? More frequently than I care to admit, this syndrome is nipping at my heels, especially when I am surrounded by more seasoned photographers. Irrationally, I worry that they will somehow sense that Im a fraud behind … [Read more...] about Do You Have The “Impostor Syndrome?”
Do you know what I love? Photography conferences. They are the best place to meet like-minded people and make new friends. The best thing I've done for my photography business has been learning to network, and it's so easy to practice with people who are passionate about the same thing I am. I'm really looking forward to the trade shows and conferences coming up in the new year, like Imaging USA and WPPI, where I'll not only meet new people, but I'll also meet up with my pals from around the world. It's awesome, and I'll do everything I can to … [Read more...] about Two Tips to Use Your Marketing Money More Wisely
In part 1 of this post, I discussed growing your weak areas and developing a dream client communication plan. Here in part 2, were going to take a look at additional ways you can set goals in order to foster growth for your photography and your business. Lets start with the scary subject first: numbers. Creating Measurable Goals: The Step-By-Step Process Continued Understanding Your Numbers As a photographer, have you thought about how much money you want to make in a given year? Have you thought about how much you need to make in order to … [Read more...] about How To Create Measurable Photography Goals: Part 2
Setting Measurable Goals To Foster Growth: Part 1 Have you ever felt your passion for photography grow stagnant? I certainly have, and let me tell you, its not a pleasant feeling. You wonder what the purpose is of snapping photos; youre not completely satisfied with your interactions with your clients ; you sense a lack of growth with the quality of your photos, and your income begins to suffer. I have had to pick myself up from face-planting into this wall more often than I would like to admit. So much, in fact, that writing about it will … [Read more...] about How To Create Measurable Photography Goals: Part 1
In a recent Skype chat with photographer Joey Jones, we were casually discussing how he runs his successful portrait photography business. At one point, he casually stated, The camera is just a tool. Its what you do with it that counts. Needless to say, Joey was spot on. It was something I myself had only realized in recent years. Where were those wise words when I was going through my lengthy "equipment insecurity phase? For many of us trying to make money off of our photography talent, there can be constant pressure to collect expensive, … [Read more...] about Your Camera Is Just A Tool: YOU Are The Secret Sauce
I browse lots of photography forums in search of ideas for articles to write. I came across a post from a photographer offering to give up a job because he wouldn't be in town to shoot it. He writes: Hey! I was just contacted by a client about shooting a Sweet 16th unfortunately I will not be in the area and had to turn her down. She isn't looking to spend too much, about $50 to be more precise (I know... It's quite low); but is there anyone that would possibly be interested in taking on this client? Another photographer replied: That's the … [Read more...] about Photographer Wanted $5 per hour – should you take the job?
One of the most common posts I see in photography forums and groups are those upset about the prices other photographers are charging. While this may be a bit of a controversial post, I'd like to offer another way to view this oft argued subject. It never fails, after a year or two of charging for your services, you start running into the novice shoot-and-burn photogs. They sprout up out of nowhere and seem to multiply like rabbits. You see post after post of sessions for $50-$100 with a CD full of images. Immediately, your hackles rise and … [Read more...] about Every Photographer Has a Place
This post is going to be my little PSA for all photographers out there. Whether you consider yourself a professional or not, whether you have a ton of equipment or just a body and a lens or two, please, for the love of all images, get yourself insured!!! This friendly PSA comes from experience. Several years ago there was around a dozen photographers in my area that experienced break ins where nothing was taken except their photo equipment. I was one of them. After coming home from a conference where Canon had cleaned all my equipment, I had … [Read more...] about Be Smart: Get Insured
As a photographer you should consider building and maintaining your brand. Not only will building your brand help you as far as business recognition goes but it gives you the ability to market yourself and manage your reputation both online and in your real life. Your interactions especially online build up an image of who you are presenting yourself to be. Im sure you want to be in control of that reputation. Here are four keys to building your brand. 1.Your Identity One of the first things you need to consider is defining who you are. Are … [Read more...] about Four Steps to Building Your Brand
Years ago when I first started growing my photography business, I was contacted by a potential client to shoot her medium-sized wedding. It became quickly apparent to me that this was going to be a larger gig than Id ever handled up to that point. She offered the standard initial details over the phone, such as the date, location, and party size. Before I knew it, we were setting up a time to meet in-person so we could get the ball rolling further. Hanging up the phone that day, I was pumped, to say the least. The Challenge However, a few … [Read more...] about To Rent Or Not To Rent Equipment
It was an all-too-familiar scenario for me: It was the weekend, and my back was hurting. My eyes ached from staring at the screen for too long, and my legs were numb from being immobile for hours. Even my brain was throbbing. And still I sat at my desk working, convincing myself that the more time I spent completing the post-processing on my latest batch of photos, the more I would ultimately accomplish. Never mind the fact that I was bone-tired and the quality of my work was suffering right along with my body and mind. The Problem Have you … [Read more...] about Running On Empty? Lifestyle Design For Photographers
Browsing through the photos on 500px is always a humbling experience for me. If you ever want to get a quick punch-to-the-gut ego check, all you need to do is spend a few minutes perusing that vast site. Im constantly amazed at the sheer volume of photo talent from all over the world, including many enthusiasts who craft better photos than some of the professionals I have seen mine included. Increasingly affordable high quality DSLRs have opened up the photography market to include anyone with a camera and ready talent. On the flip side of … [Read more...] about Which Wins – Arts or Smarts?
I feel so fortunate. I get to travel all over and meet thousands of photographers each year. Each of them is different with a unique view of the world, and it's a privilege to be inspired and shoot with them. Some of the people I meet are full timers, like me, and some make a portion of their income with photography, while the majority are hobbyists. I hope they are all amateurs, because that's all that's required to be successful in photography. Amateur means they love making pictures so much that they spend all the time and money they can … [Read more...] about There’s Only One Prerequisite to Be a Photographer
I recently spoke at an ASMP event in Michigan on how photographers could increase their business opportunities as well as expand into video. The goal was to offer practical advice. This class is unedited, so you hear the occasional things that go wrong in a live presentation (like people coughing in the audience). But the content is good and I hope super helpful. https://www.youtube.com/watch?v=dKOUvc9msWI Please share if you know a photographer or video professional who would benefit. … [Read more...] about An In-Depth Look at Selling, Budgeting, and Planning Video Projects
As a professional photographer in the digital age, protecting your data is one of the most important things you can do for your business (or hobby). Having come from a very heavy Computer and programming background, when I started shooting professionally, my backup routine was top priority! The first thing we'll cover is how to store and organize your files which covers the first of the Three C's. Copy First and foremost you have to copy your files from your camera to your computer. There are dozens of ways to do this i'm sure you're all … [Read more...] about The Three C’s of File Management – Copy, Clone, and Cloud!
As creative professionals, we often build a network that spans outside of our area. Sometimes that leads to a job that might require travel. The big question is whether to charge for that travel time and any fees associated with getting to the gig? To Charge or Not to Charge? This is a true story of an event that caused me to question if I should charge a fee when shooting outside of my geographical area.This fee would be assessed for shoots when traveling a certain number of miles outside of my town. The money would be used to offset any … [Read more...] about Should you Charge an Out of Area Fee for Jobs on the Road?
Have you encountered any of these statements from a potential client? I didn't realize your services would cost that much! Could you retouch an extra photo for me? Itll only take a few minutes. I don't think I need a professional photographer for my wedding. My Uncle Bob has a good camera. Hell take some photos for me. From a high level view, these statements demonstrate a clear lack of understanding when it comes to the value and effort that should be associated with professional photographers. Encountering people that just don't get it can … [Read more...] about Photographers: A Little Client Education Goes A Long Way
Recently, a portrait photographer I know shared in an online group that he had been approached by an acquaintance who wanted him to shoot their upcoming wedding. After giving it careful thought, he eventually came to the firm decision to turn the potential client down because, not only was it was outside of his target genre, but he had no interest whatsoever in breaking into the wedding photography. He thoughtfully shared online that he would not be seen as a good portrait photographer, but a bad wedding photographer. Simply put, it would have … [Read more...] about For The Sake Of Your Sanity, Say NO
Guest post by Kylee Ann. Outfit choice can make or break a photo. As the photographer, we are supposed to be the experts. We take pictures ALL the time, but this is a very special occasion for the family. It might be their annual session or their first family session ever. It is our job to help our client's feel comfortable and at ease with the entire family picture taking process. This starts with choosing their outfit. The best way I have found to help a client choose what to wear for family pictures is to provide them with a guide. 1. … [Read more...] about 3 Steps to Creating a “What to Wear for Family Pictures” Guide