Facebook and Instagram are great social media platforms to build excitement about your images, but should not be used as an online portfolio to send your clients to. Some don’t have an online portfolio because they don’t have the budget or skills to build a website nor the desire to maintain a WordPress site. Here’s how to create an online portfolio showcasing the very best of your images and the best part, it’s free! Why have a portfolio? An online portfolio should be a collection of your very best images to showcase your skills as a … [Read more...] about Photography Marketing: Create a free online portfolio
Adobe Spark
Adobe Spark Post Comes to Android
Fresh off of some major updates for Lightroom this morning, Adobe has announced an Adobe Spark Post beta for Android devices. Offering nearly the same feature set as its iOS and web counterparts, the Android version is a beta version – meaning that Adobe is still tinkering with a few things. The Android app lets you apply type and design filters to any photo in your camera roll, Creative Cloud library or to thousands of free stock photos. You'll find the same templates from the iOS and web versions, and have the ability to quickly resize, … [Read more...] about Adobe Spark Post Comes to Android
Photography Marketing: Boosting Your Online Brand with Adobe Spark
I wrote a few weeks ago about why I'm against using watermarks in photographs for marketing purposes. Since then, I've explored with a few different graphical ways to promote your images through branding. One of the tools I've found recently is Adobe Spark — which recently added the ability to add your branding to the graphics you create. Simply put, Adobe Spark lets you create graphics, videos, web pages and other layouts to share across social channels. It's like a simple version of Photoshop — but made specifically for social … [Read more...] about Photography Marketing: Boosting Your Online Brand with Adobe Spark
Photography Marketing: Knock Doors For New Clients
Bryan Esler has been doing a great job with this column, and I'm honored he's letting me have a go it this week. Scott Bourne has been teaching us for years to "Own Your Own Zip Code." This means that everyone in your area should know that you're the photographer. I've tried several means of doing this, but there's one way that's been exponentially more productive. What Hasn't Worked Well Your community probably has at least one magazine that comes free each month, and it's really just a marketing piece. It's full of ads from various … [Read more...] about Photography Marketing: Knock Doors For New Clients
Photofocus Products of the Year – Levi Sim
Editor’s Note: It’s time for something new. In the past, Photofocus has made it a practice of acknowledging a specific camera and/or lens as the “camera/lens” of the year. This year several of us are putting together a list including camera and lens choices along with a few other pieces of gear that we think you’ll like. While it’s not designed specifically as a holiday gift guide, this list does happen to be a resource for photographers (and their friends/family) who want to get the ball rolling on their holiday shopping. A few things … [Read more...] about Photofocus Products of the Year – Levi Sim
