Screen Shot 2013-12-08 at 8.59.23 PMIt’s pet photography with an absolute twist that makes me want to stand and applaud this artist’s originality. It’s not your average photograph of fetch or the same old posing puppy portraiture. This artist has given his audience a whole new view of dogs with his approach of capturing a rarely seen moment in a dog’s life…underwater. Meet Seth Casteel, pet photographer.

Seth Casteel is an award-winning photographer and the New York Times Best Selling Author of Underwater Dogs, the best selling photography book of 2012, with over a quarter of a million copies sold in less than one year. This particular series spread like wildfire. And after you see these fun a creative portraits of his furry friends, you’ll probably understand why.

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In 2007, Seth began volunteering to photograph homeless pets to help them find loving families. These improved, positive photos showcased unique personalities, resulting in countless adoptions.

Since then, Seth has developed a career as a Lifestyle Pet Photographer, accepting commissions and commercial assignments, collaborating with dozens of publishers and exhibiting his artwork in galleries around the world. His work has been published in National Geographic, The New York Times and in hundreds of other magazines, newspapers and calendars. You may have also seen him on Good Morning America, EXTRA, Jeopardy!, The Insider, Inside Edition and even Duck Dynasty. He has traveled the world in pursuit of his passion, working with animals on five continents. Seth’s non-profit campaign, One Picture Saves a Life, inspires, empowers and educates animal ambassadors around the world to improve the image of rescue and adoption through positive photography.

Seth’s Favorite Gear:

Canon 7D and 5KIII, and Tokina 10-17mm Fisheye Lens

Seth’s Advice for Emerging Artists:

“Bring your idea to life, no matter what the cost. There are so many reasons why an idea can’t come to fruition, but there’s always a way that it can.”

To see more of Seth’s portfolio, head to .

*Photofocus presents the Photographer of the Week as a case study in great photography