© bob coates photography dining room stage photo
Share this post with your friends:
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on facebook
Share on twitter
Share on linkedin
Share on email

Monetizing personal projects: The restaurant, part one

Monetizing personal projects is important to me and I have found it to be a profitable way to build my business. You can too!

First connection

I made a twilight photo of my favorite local restaurant while experimenting with showing the lighted interior and a sunset. It was where I learned that the easiest way to make an interesting architectural photo of real estate was to set up the camera on a tripod and capture images over a time period of 20-45 minutes and blend them together.

After this image was made I entered it in the Arizona Professional Photographers Association annual image competition. After receiving feedback from the judges I realized there was more to learn with this technique. While the image did not merit it earned an above-average red ribbon. If that was all I got from assigning and completing this personal project it would have been a winner. But I didn’t stop there.

© bob coates photography marketplace photo
Original personal project image from 2009 that eventually led to lots of work

I framed the print, adding the award winning ribbon and my business card and offered it as a gift to the restaurant. Even though it had room for improvement the owners loved it. It was put on display in the restaurant in a high traffic area, which was solid exposure in and of itself. But even more, it helped cement my relationship with them.

New project

Fast-forward about a year and the owners sold this restaurant. They remodeled and opened a new restaurant that was much larger and featured live entertainment. I was hired because of my working with the owners to help promote the renovations and create interest and excitement for the opening.

We came up with the concept of combining the photos with text, using the voice of the owner, explaining the thought process of the demolition and décor choices in the form of a set of ‘Polaroid’ photos released over time before the opening party.

Additional revenue

I added additional revenue to the project by offering to design and sell customized music inspired metal prints to decorate the niches in the main dining room.

© bob coates photography niche art photo
Music niche art images, created specifically for this restaurant

Then it was time to create all the marketing images, which included food, interiors and exteriors with the surrounding red rock views.

To be continued

There were, of course, many other images made as you can imagine. It all started with making an image on spec and sharing it with a potential client. This story continues in part two where there is cross-pollination with a previous personal project involving the musician. (see the musician story here)

Yours in Creative Photography, Bob

Share this post with your friends:
Share on facebook
Share on twitter
Share on linkedin
Share on email

You might also like:

Thanks to our partners who make Photofocus possible:

Drobo – Drobo is the smartest storage solution in the world. Drobo is storage that protects data — photos, videos and everything else — from hard drive failure. Drobo is peace of mind for the working pro or serious amateur who have a lot of external drives cluttering up the desktop. Save 10% with the coupon code PHOTOFOCUS.

Lume Cube – Proudly known as the World’s Most Versatile Light™, Lume Cube represents the future of LED Lighting. Check out the new Lume Cube STROBE, offering anti-collison lighting for drones!

Backblaze – Get peace of mind knowing your files are backed up securely in the cloud. Back up your Mac or PC just $6/month.

B&H – B&H is a world renowned supplier of all the gear photographers, videographers, and cinematographers need and want to create their very best work.

Skylum – Your photos, more beautiful in minutes. Makers of Luminar, Aurora and Photolemur, Skylum adapts to your style and skill level. Check out the new Luminar 3, now available.

Perfectly Clear Complete – Built for precision. Made for beauty. Perfectly Clear has mastered the science of intelligent image correction – creating superior quality photos in record time, so you can get back to doing what you really love…in no time. Special Photofocus deal here.

Viewbug – Learn and improve your photography with over 500 videos. Trusted by millions around the world, join over 2 million photographers who already use Viewbug.