A Facebook business page seems like business 101 for a photographer these days. You start making pictures for people, then immediately start a business page and load it with pictures and
One thing I keep hearing from photographers — “the photography market is saturated.” Undoubtedly, the area you live in is filled with other photographers looking for gigs. The fact of
Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is
Very few products can stand on the strength of their packaging without an identifying brand. The opening image above is a good example. This article takes a hard look at
When we are at the beginning of our photographer career, we try to spend as little as possible on everything that doesn’t seem necessary. By “necessary” of course, we mean
(Editor’s note:Â it’s easy to use a template available on Adobe Stock to create a logo for your business as Bryan Esler shows in this article. There is one issue with
As photographers, we’re visual storytellers. But we often forget how to tell our own stories. It’s important, not only for self-development and improvement, but also for marketing purposes, that we
Over the years, Facebook has changed the way its business pages work, especially in terms of engagement with your audience. Over the past few months, I’ve noticed my photography business
After the first couple times, I was asked about how I have such good engagement on social media, I disregarded the questions because I didn’t feel like my social media
Networking is one skill I practice almost as much as photography, and I’m glad Bryan is letting me share his column this week. Networking is the most important thing you
You all know the debate about watermarks. Should we use them? Do they really help protect our photographs? There are plusses and minuses — it might help to secure your photos
In the financial world, banks spend upwards of $300 acquiring new customers. This takes into consideration marketing, phone centers, customer service, banking center staff, pens/paper/ink, etc. Keeping in mind that
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