The easy bit is picking up a camera and pointing and shooting. But then you have to decide what it is you’re trying to say and express. — Martin Parr

B&H – B&H is a world renowned supplier of all the gear photographers, videographers, and cinematographers need and want to create their very best work.

Skylum – Your photos, more beautiful in minutes. Makers of Luminar, Aurora and Photolemur, Skylum adapts to your style and skill level. Check out Luminar 4’s unique sky replacement and portrait editing tools, now available. Save 42% off the retail price and get the Photofocus bundle for free!

Datacolor – Get perfect color every time, whether it be for your computer monitor, camera or more! Check out the Datacolor SpyderX and start calibrating your colors today.

Excire Search – Experience the best photo organizer for Lightroom Classic, letting you easily discover photos by color, subject — even people. Try the new Excire Search 2.0 Pro for 20% off when you use the coupon code PFPro.

Xpozer – Show off your photos and fill your walls with the Xpozer frame system. Xpozer makes it easy to switch out your photos in a matter of minutes! Check out the Xpozer Start-Pack, including a 16×24″ print and frame, plus $210 worth of bonuses, exclusive to Photofocus readers!

Illuminati – Get perfect exposure every time, with the new Illuminati IM-150 light and color meter.

Drobo – Drobo is the smartest storage solution in the world. Drobo is storage that protects data — photos, videos and everything else — from hard drive failure. Drobo is peace of mind for the working pro or serious amateur who have a lot of external drives cluttering up the desktop. Save 10% with the coupon code PHOTOFOCUS.