The following outlines how we run Photofocus.com. It details the policies we use when reviewing or discussing products, outlines our editorial policies and is our attempt at disclosure of anything that our audience might want to know about our business relationships.
We are not journalists or reporters. We are educators, pundits and subjective opinion columnists, reviewers of photography products and commentators on photography-related issues. We do try to uphold journalistic standards when we report something on the site as “news” but ultimately, here we are teachers and commentators and our bias, opinions, and experience guide what we publish. Our only allegiance is to what works best. We reserve the right to change recommendations as products improve, change, or grow.
When we do present what we consider to be factual information, we do the best we can to make sure the facts we provide are accurate and fairly presented. This site publishes very little “straight news.” Photofocus mostly offers education, punditry and analysis. When we present analyses, we try to represent our best independent judgments rather than our preferences, or those of our sources, advertisers or information providers.
Photofocus sells advertising and we receive compensation for the ads we provide both in the podcast and on the Photofocus.com website. We are sponsored by HDR Soft, OnOne, Drobo, Song Freedom, Adobe & lynda.com. These same companies sponsor our contests and giveaways. Occasionally, companies not on this list sponsor Scott’s giveaways on Twitter, but those companies are not Photofocus advertisers and therefore, not disclosed here.
We do not sell editorial space – ever. The advertising on the site is not connected with the editorial content in any way. We do not accept money to run reviews. We do not own stock in any company we cover on Photofocus unless otherwise noted.
We do, from time-to-time run (very rarely) affiliate links inside the Photofocus website. If you click on those links and order a product, we receive minimal compensation. This compensation in no way impacts the price you pay at any vendor other than to reduce – rather than increase it. We only list affiliate links that we believe lead to fair prices and products.
We are providing this information so that the audience can have all the facts available to them when judging the work we do surrounding Photofocus. We will update this page from time-to-time as changes in our circumstances and policies warrant. Visit it often if these things concern you.