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Google Photos to end free unlimited storage
Zhiyun announces CRANE 2S Pro gimbal package
Adobe MAX draws huge crowds, over 21 million video views
Fujifilm introduces 16 new X-Photographers
Sigma announces new roster of ambassadors
Sony launches huge autumn savings on cameras and lenses
NVIDIA collaborates with Adobe for AI technology
HP focuses on seamless color accuracy with new DreamColor Displays
Sony releases solution to use cameras as webcam
Fuji announces the mid-range X-S10 camera, XF 10-24mm lens
Canon announces the EOS M50 Mark II camera
Nikon unveils Z 6II and Z 7II mirrorless cameras

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Fujifilm introduces 16 new X-Photographers

Today, Fujifilm North America introduced 16 new X-Photographers to its lineup. The X-Photographer ambassador program is made up of leading photographers in the U.S. Fujifilm community that are passionate about creating images, mentoring and giving back to the community. “Over

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sigma105-featured2

Sigma announces new roster of ambassadors

Today, Sigma has announced its 2020-21 roster of Sigma Ambassadors, a team of highly-talented, passionate photographers and cinematographers across the globe. They will represent the company in a variety of areas, including online and virtual experiences, social media, traditional media,

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nvidia-adobemax

NVIDIA collaborates with Adobe for AI technology

With today’s announcements of Neural Filters coming to Photoshop, NVIDIA has unveiled that they played a unique role in the development of artificial intelligence for Adobe. This collaboration includes the new Smart Portrait filter, which is powered by NVIDIA StyleGAN2

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sony-zv1-webcam

Sony releases solution to use cameras as webcam

UPDATE, October 15, 2020: Sony has released Imaging Edge Webcam for macOS in addition to the previously available Windows version. This morning, Sony announced the release of Imaging Edge Webcam, which allows users to use their Sony digital camera as

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m50ii-featured

Canon announces the EOS M50 Mark II camera

Overnight, Canon announced the EOS M50 Mark II — a APS-C mirrorless camera geared toward vloggers and content creators. Featuring a 24.1-megapixel CMOS sensor and DIGIC 8 image processor, the M50 Mark II is capable of 10fps still shooting, an

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nikonz-featured

Nikon unveils Z 6II and Z 7II mirrorless cameras

Overnight, Nikon announced details of the upcoming Z 6II and Z 7II full-frame mirrorless cameras. Both cameras offer significant upgrades over their predecessors, including two EXPEED 6 image processors for faster performance and increased burst capability. Both cameras also feature

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Huge October savings on Olympus cameras

Olympus has just announced some huge savings to kick off October, including on some of their latest cameras! Olympus cameras are perfect for anyone wanting a lightweight experience with great picture quality. OM-D E-M1X The pro-level OM-D E-M1X is on

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Canon Explorer of Light

Canon adds five new Explorers of Light

To kick off October, Canon has announced that they have added five more photographers to the Explorers of Light program. Members of Canon’s Explorers of Light program have shared their knowledge and vision with the photography community for more than

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sigma105-featured2

Sigma announces 105mm f/2.8 Macro for mirrorless

This morning, Sigma announced the 105mm f/2.8 DG DN Macro | Art lens, for both Sony E-mount and L-mount. It is the first prime macro lens designed by Sigma exclusively for full-frame mirrorless cameras. The camera offers a 1:1 magnification,

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dramatic

Creating a dramatic black and white landscape

There are several ways you can use post-processing techniques to create dramatic black and white landscapes. Here’s what I did. Here is the original image, which isn’t a bad image to use to create a dramatic black and white landscape.

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mirrorless weight

Should you switch from a DSLR to mirrorless?

If you have been considering the switch from DSLR to mirrorless then listen up. Heck, watch this video. You see, it’s a myth that switching to mirrorless with save you enough weight to make a huge difference. Unless, of course, you

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Cakabakery-Jan2021-114

Stop squeezing yourself into a box

As photographers, we often want to squeeze ourselves into a box. We want to know how to define ourselves so our clients understand what we do better. While this might be a good idea in some instances, for the most

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webinars

Join us for our new webinar series!

Starting this week, be sure to join Photofocus for the start of our new webinar series! Every Tuesday and Wednesday, we’ll be hosting a live webinar for you to join. Be sure to get your questions ready as we talk

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