Today, Fujifilm North America introduced 16 new X-Photographers to its lineup. The X-Photographer ambassador program is made up of leading photographers in the U.S. Fujifilm community that are passionate about creating images, mentoring and giving back to the community. “Over
Today, Sigma has announced its 2020-21 roster of Sigma Ambassadors, a team of highly-talented, passionate photographers and cinematographers across the globe. They will represent the company in a variety of areas, including online and virtual experiences, social media, traditional media,
Sony has just launched some great early holiday savings on camera and lenses, including some great kit options. At the forefront is the a7 III body, which is at its most affordable price yet — $1699.99 — a $300 savings.
With today’s announcements of Neural Filters coming to Photoshop, NVIDIA has unveiled that they played a unique role in the development of artificial intelligence for Adobe. This collaboration includes the new Smart Portrait filter, which is powered by NVIDIA StyleGAN2
As a part of the Adobe MAX virtual conference, HP has announced the next-generation of Z and DreamColor displays, providing seamless color accuracy, industry-leading performance and an ultra-thin frameless design. New DreamColor displays The Z Display lineup is expanding beyond
UPDATE, October 15, 2020: Sony has released Imaging Edge Webcam for macOS in addition to the previously available Windows version. This morning, Sony announced the release of Imaging Edge Webcam, which allows users to use their Sony digital camera as
This morning, Fujifilm announced the launch of the X-S10, the newest addition to the X series of compact mirrorless digital cameras. The camera is expected to be available in November with two lens kit options. Fujifilm also announced the XF
Overnight, Canon announced the EOS M50 Mark II — a APS-C mirrorless camera geared toward vloggers and content creators. Featuring a 24.1-megapixel CMOS sensor and DIGIC 8 image processor, the M50 Mark II is capable of 10fps still shooting, an
Overnight, Nikon announced details of the upcoming Z 6II and Z 7II full-frame mirrorless cameras. Both cameras offer significant upgrades over their predecessors, including two EXPEED 6 image processors for faster performance and increased burst capability. Both cameras also feature
Olympus has just announced some huge savings to kick off October, including on some of their latest cameras! Olympus cameras are perfect for anyone wanting a lightweight experience with great picture quality. OM-D E-M1X The pro-level OM-D E-M1X is on
To kick off October, Canon has announced that they have added five more photographers to the Explorers of Light program. Members of Canon’s Explorers of Light program have shared their knowledge and vision with the photography community for more than
This morning, Sigma announced the 105mm f/2.8 DG DN Macro | Art lens, for both Sony E-mount and L-mount. It is the first prime macro lens designed by Sigma exclusively for full-frame mirrorless cameras. The camera offers a 1:1 magnification,
There are several ways you can use post-processing techniques to create dramatic black and white landscapes. Here’s what I did. Here is the original image, which isn’t a bad image to use to create a dramatic black and white landscape.
If you have been considering the switch from DSLR to mirrorless then listen up. Heck, watch this video. You see, it’s a myth that switching to mirrorless with save you enough weight to make a huge difference. Unless, of course, you
We often hear that there are only a handful of focal lengths that should be used for portrait photography. The most commonly used of these, for example, is 50mm. It’s definitely a good one to start with if you’re new
As photographers, we often want to squeeze ourselves into a box. We want to know how to define ourselves so our clients understand what we do better. While this might be a good idea in some instances, for the most
After choosing the right camera, next comes the right photography accessories that will complement your photography needs. These include a sturdy and reliable camera strap or two for lugging your gear around, if your camera didn’t already come with one
This is part two of an interview with Mojave Desert-based night photographer Dave Dasinger. In part one, he had mentioned some of his art and horror movie influences that has informed his approach to composition. We began by discussing his
With all things vintage and nostalgic still trendy today, it’s not surprising to see young people getting interested in all sorts of retro tech. When it comes to vintage cameras, Polaroid cameras are still high up on the list. Among
Since it came out, the iPhone 12 Pro has been a popular choice for those who want to do more photography with their smartphones. With features that promise the best quality for mobile photography, it’s among the smartphones that photographers
This morning, BenQ announced the SW271C to its family of color accurate professional monitors. This 27-inch 4K monitor features USB-C connectivity, as well as HDR10 and HLG video support. Featuring AQCOLOR color accuracy technology, the SW271C covers 99% of the
Starting this week, be sure to join Photofocus for the start of our new webinar series! Every Tuesday and Wednesday, we’ll be hosting a live webinar for you to join. Be sure to get your questions ready as we talk
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