Beyond Technique Podcast with Sally Blood | Photofocus Podcast February 20, 2019 by Photofocus Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level.
It’s time for part three of my guide to Facebook Ads! After covering the basics of boosting a post and the Ads Manager, let’s dive into creating your first campaign.
Two years ago, I wrote about why Flickr will ultimately fail. I’m here today, to tell you that I was wrong. At the time, Flickr was in the middle of
Let’s be honest, you’re slightly misled by the title of this. Kinda, sorta. OK, here is the truth. I am about to tell you the absolute best time to post
As a former graphic and web designer, it was drilled into me early on that consistency is everything when it comes to branding. By remaining consistent, you get the same
Mind Your Own Business Podcast with Brent Watkins | Photofocus Podcast February 8, 2019 by Photofocus Welcome to the Mind Your Own Business Podcast! Today we chat with portrait photographer
Facebook’s Ads Manager can be daunting, but once you know how to use it, it’s a very powerful tool to advertise on the platform. It allows you to control everything
The first of every month is something I’ve become accustomed to … My phone alert going off at 10 a.m. saying “Business Finances.” This alert serves as a reminder for
(Editor’s note: Copyright and all things related are as important to creators of images both moving and still. This guest post by intellectual property attorney, Barry Kaplan gives us all some
(Editor’s note: Bob Coates is a photographer whose talents stretch over many genres. Bob has authored books and articles on photography. He has presented seminars and programs from Hawaii to the
Would you pay 3.5 million dollars for this photo? The U.S. Postal Service did! In case you’re not familiar with the story, here’s a brief overview before I explain what
I don’t know about you, but when I receive a new client lead over email, I have a mini woo-hoo! moment. As photographers, we try so hard to market ourselves
There’s no question Facebook is still a major player online in 2019 and its ad platform is an important tool for many marketers. As a photographer, there are a lot
A few years ago, I wrote a piece on how to find your first client, and how to get the word out about who you are as a photographer. Things
As a follow up to my last article on selling your work online, I wanted to share some ideas and ways to market your work once you have it online
As a corporate event photographer, January and February is undoubtedly one of the slower parts of my year. During this time I do a lot of reflection and preparation for
Are you considering selling your photos online? At some point, we likely all consider ways to create income from this photography obsession of ours. I mean, why not right? We
Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. In today’s episode we chat with outdoor photographer Adam Mowery.
Over an early morning breakfast, I asked Wedding Photographer Richie Acevedo, who just came back from a bridal show, if the show was worth attending and paying for a booth. Here are his thoughts on why photographers should attend a bridal show.
in previous columns, I’ve discussed the importance of getting reviews, especially on platforms like Google and Facebook. So what’s the best way to do it? How do you ask for a
Welcome to the Mind Your Own Business Podcast! Today we chat with photographer Karen Kuehn! We discuss how Karen got her start in photography, challenges of being a female in the industry, the role of relationship building and more.