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Why Photofocus?

  • Education: We strive ourselves to educate our audience first and foremost. With more and more new people picking up cameras every day, it’s important they learn the skills to use their gear and understand the decisions behind taking a picture.
  • Professionals who practice their craft: Our team is made up of working photographers that make their living by taking pictures. They can talk the talk … and walk the walk.
  • 22 years and counting: Photofocus has been educating photographers for over 22 years, and has worked with companies across the globe to get their messages heard. You can count on Photofocus to get your message out.

Our audience

62%

of readers are
18-44 years of age

47%

of readers are based
in the United States

67%

of readers are male

35%

of readers plan to spend more
than $1000 in photography
gear in the next six months

66%

of readers license or wants
to learn more about licensing
their photos

25%

of readers have paid to 
attend a photography
workshop

Our reach

2.1M

monthly page views

220K

monthly uniques

190K

newsletter subscribers

177K

followers on Facebook

244K

followers on Twitter

13%

average newsletter
open rate

Our capabilities

We work with our partners to develop content that is not only reputable for Photofocus, but for their audiences as well. We focus on educating current and new customers, pushing unique selling points of the brands we represent.

Let our Photofocus authors give in-depth tutorials on how to use your products. Coming out with a new piece of gear? Let our team review your product just in time for launch day!

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Join a Photofocus webinar or podcast and introduce your brand to our live audience! We regularly work with brand ambassadors to make sure your message gets across in an effective, yet personal, way. Our shows are hosted by industry leaders like Skip Cohen, Frederick Van Johnson, Chamira Young, Rich Harrington, Vanelli, Levi Sim and more.

In collaboration with our parent company, ThinkTAP, utilize our video studio to record educational sessions for your audience. We offer a wide variety of options for video training, including our ThinkTAP Learn platform.

Get in touch

Contact Us