Best-selling author Armando J. Pérez-Carreño suggests using a Facebook Page, not your personal profile. He says this is perhaps the biggest mistake he sees with small business owners and their Facebook marketing. When you use your personal profile, you lose a lot of the cool features a Business Page gives you and you drastically limit your potential reach. Facebook can decide to close your account citing a breach of terms.
Want to learn more? Check out this article, “5 Things Every Photographer Should Know About Facebook”
There is saying Facebook for friends – Twitter for Business, but I think that is changing now, we see a lot more facebook customers these days. Also for anyone reading – eCommerce in FaceBook has become a lot easier. Vanelli is correct though – use a business page and definitely not your own profile page