There are millions of portfolio websites in the USA alone. Finding ways to get people to visit your site can be a challenge. But there are tools you can use and the good news is you probably are already familiar with them.
Lets start with some really basic ideas. You should notify both Google and Bing that you have an online portfolio.
Next, if you are a Premium Business customer at Zenfolio, you can also activate a free account on Photographer Central, an online directory of professional photographers available for hire. This is another great way for people to find you, since professionals listed on Photographer Central are able to advertise their business to a wide pool of potential clients using a comprehensive reputation profile and special offers.
The rest of my suggestions all revolve around social media. It depends on what type of audience you want to reach, but the basics of Twitter, Facebook, and YouTube should work for most people. Still others will want to add Pinterest, LinkedIn, Flickr or other platforms. (NOTE if you are a wedding photographer you’ll need to up the ante on Facebook. That is where the brides are and you’ll probably need to use Facebook ads to get to them. But for now, that exceeds the scope of this article.) Luckily Zenfolio offers social media integration as a part of every account. Photographers can link their social media pages to their portfolio sites, export photos directly from the Zenfolio account and even allow visitors to like, tweet, pin and +1 directly from the photographers pages.
I will concentrate my advice on Twitter since that is what has worked best for me. I also think that many of the general concepts that you would use on Twitter could be applied to promoting your site on other social networks.
The first thing to know is that Twitter (and many other social networks) is better at inbound than outbound marketing. Think about how you can use these technologies to bring people to you. Something as subtle as a link to your portfolio from your Twitter profile could increase your visibility.
You should have simple goals that revolve around attracting an audience, engaging them, converting them to fans/customers and then super-serving them by making sure you listen to what they want.
With any sort of social media promotion you want to adopt a simple mantra: Listen first, be helpful second, and market third. This approach of listening first is key. If youre trying to get people to engage with your photography you have to know what interests them. If you start by selling, selling, selling you’ll never get to hear what they are buying, buying, buying.
The goal is to invite, not interrupt. Add value to your audiences lives; don’t just try to sell them stuff. How you do this is up to you, but if youve listened first, you should at least have a hint of how to achieve this.
Try to focus your social media marketing on your audience, not yourself. Be content focused, not advertising focused. That will help pull people on toward your portfolio.
Its particularly important to make sure your social media accounts that are used to promote your portfolio are dedicated to your photography presence. Keep your politics, religion and other activities separate unless they are an intimate part of your business.
Latest posts by Scott Bourne (see all)
- Thanks For The Memories - March 31, 2017
- Alaska Eagle Photography Diary 2017 – Part 3 - March 29, 2017
- Perfectly Clear Complete Version 3.0 – A Quick Look - March 29, 2017