I have to admit I was surprised at how much press Fuji got when they announced they’d be producing a “limited edition” of 10,000 black X100s. Really? A black camera is all that special? And even if it were pink, still, a color? I understand this as a marketing technique. Creating artificial demand drives up sales. But I guess I never considered (as a serious photographer) buying a serious camera because it looked cool. Since not much about ME has ever been considered cool maybe I am missing the point. Would you buy a camera primarily because of how it looks?
Latest posts by Scott Bourne (see all)
- Update On The Olympus OM-D E-M1 MK II Micro Four Thirds Camera - January 21, 2017
- Fuji Announces Medium Format Mirrorless Camera - January 19, 2017
- Is The Hometown Camera Store Dead? - January 15, 2017