It was so fast. I can’t believe it’s already over but Photoshop World Las Vegas 2010 is over. It was a great show. I learned as much as I taught and made some new friends. I was also excited to get to meet many of the Photofocus audience. That was really cool.
As for Photoshop World proper, I’ll simply say that Scott Kelby and his organization know what they are doing. If you saw the behind the scenes work that goes into pulling this thing off you’d be thinking you didn’t get charged enough for your all access pass.
In a down economy, some people just couldn’t afford to sign up for the conference sessions. They could still get in to PSW simply by obtaining a free Expo-only pass. Now normally, this would mean being limited to listening to vendors trying to sell their stuff. But at PSW there’s as much training available ON the Expo floor as in many of the conference sessions.
Now don’t get me wrong – if you are planning to come to PSW next year, save up for the conference pass. You get the Photoshop World workbook which is full of notes from each instructor. The classrooms were full of eager learners for this and other reasons. The faculty is the best in the world bar none. But plan on coming either way. Even if all you do is hit the Expo floor, you’ll learn something.
One of the coolest things on the show floor was the Westcott live studio. Actually, Westcott had FIVE studios. They had one in their booth on the Expo floor and then they had four more in the back of the show floor. Each booth was full of Westcott Spiderlite TD5s and all the trimmings, i.e., softboxes, stands, etc.
The studios were staffed by incredible professional models who were made up by a world-class makeup artist. It was almost TOO popular and you had to be patient to get a shot. I made all three of the images in this post while shooting over, under or in between several dozen photographers. But I think the images tell the story and the story is it was worth it.
I think Photoshop World is probably one of the healthier trade shows in the photo business. I’d encourage anyone who hasn’t been to attend. It’s become as much about photography as it has Photoshop and if you want to learn more about photography, you will at PSW.
Thanks to Scott Kelby and company for inviting me to be a small part of the show.
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