In this series, I will start to lay out the case for how and why I think the iPad will change photography. Now before you get too excited, Im not talking about major change, but IMPORTANT change.
The transportability of the iPad is perhaps it’s biggest asset to photographers. Back in the day, we used to lug around and ship big books full of photos we called portfolios. We’d get assignments and photo buyers would license our images based on the work we presented in our “book.”
The Internet hasn’t completely eliminated the need for a physical portfolio in some parts of the industry, but the Internet does get emerging photographers noticed so that they can show their book.
I doubt that will change in my lifetime. But I do see some variances. I see a device like the iPad being able to bridge the gap between full-fledged printed portfolio, and Internet web site.
Remember back to the iPad introduction. Steve Jobs sitting on a couch. That was a deliberate choice. Now think about a family or a newly-engaged young couple looking at photos. The act of sitting comfortably on the couch and passing around a digital portfolio that is lightweight, well-designed and attractive seems like a natural event.
The iPad is less than 10-inches wide, weights just 1.5 pounds and is one half inches thick. No heavy book to lift and pass. No worries about paying to print images over and over in order to show them. Just hand the iPad to the person you want to see your portfolio and sit back, relax and enjoy the experience. You can set up multiple portfolios, slide shows and more. Comparing that with a laptop which is heavier, more complex to use and difficult to navigate for computer novices and the iPad should win.
The iPad offers other advantages over traditional print-based portfolios. You can zoom in for detail on an iPad. A physical print however is just what it is. No digital zoom available. You won’t have to overnight anything via courier to your prospects. They’ll just download your iPad-formatted portfolio onto their own iPad and enjoy.
I believe that we’ll see some amazing third-party portfolio applications that make the experience beyond cool – it will be – well super cool 🙂
The iPad is perfectly-sized for passing around to the prospective bride or her parents or your kids or anyone whom you want to see your images. We’ll have to see how it works in real life, but I’m very excited about the possibilities.