Samsung proved it’s serious about photography this year by introducing a new camera system. The “NX” series offers an APS-C sensor with inter changeable lenses and no mirror. This camera brides the gap between compact digital cameras and DSLRs.
Sang-jin Park, CEO of Samsung Digital Imaging Company said Samsung was planning to offer the performance and image quality of a DSLR and the portability and convenience of a compact point-and-shoot.
They’re calling this a “hybrid” camera and it appears to be just that. Although not shipping until later this year, Samsung showed me (under glass) a concept model.
Unlike a DSLR, the NX Series does not feature a mirror box and employs an ultra-precise Electronic Viewfinder (EVF). The use of an EVF has allowed Samsung engineers to significantly reduce the size and weight of the new camera system by decreasing the distance between the lens and image sensor (flange back) by approximately 60% compared to traditional DSLRs. In addition to utilizing the EVF, consumers can also take advantage of the cameras Live View functionality to frame their shots on the NX Series high?resolution screen.
Samsung has recently intensified its focus on the digital imaging market and established a separate company dedicated exclusively to digital imaging in Samsung Digital Imaging Company.
We estimate that the hybrid digital camera market will be over 20% of the global digital still camera market by 2012, said Sang-jin Park.