When it comes to selecting the best photos to show buyers and publishers, most photographers show far too many images. What’s worse, many of the images they end up selecting are not their best.
The first rule of good editing is be brutal. If there is even ONE thing you don’t like about a particular photo, don’t include it in your portfolio. Editors are accustomed to looking at only the very best images. Good images will not be good enough to compete. So, choose only great images or your very best work.
Narrow your best images down to 25 and then, narrow them down again. To finish the job, consider paying a consultant to critique your work. After explaining the target audience for your images, ask the consultant, “Are these the right photos to show?” Then listen to their advice.
Most photographers have great difficulty in editing their own work. They end up selecting shots that have emotional or sentimental value to them, but do not work in a portfolio. Try to get professional assistance if you can afford it or if you have a relationship with an art director, designer, editor or buyer, ask them to evaluate your portfolio before you submit it for review.
Also use online tools like Flickr.com and ask for feedback. Join pro groups or groups comprised of serious amateurs like those at PHOTOFOCUS.COM. Showing images to lots of people is a good way to help complete the editing process successfully.
And always remember – just because you fell in love with one of your images, doesn’t mean the photo buyer will too.
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