Too many photographers spend their time in iPhoto, Photoshop, Aperture etc, making changes to their images when they are zoomed in. If you zoom to 200% or more and start working on an image, particularly if you’re cloning or working with color, you’ll have an unrealistic view of how the overall image will look when you’re done.
Working at 100% (except at times when you really need to zoom in for a short period of time on a very small problem area) will yield the best results.
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