vidprod

A key step in your video’s planning is creative development. You need to think through the creative approach, define it, beat it up, and refine it.  Chances are your original ideas and assumptions will be a lot stronger after you put them through a creative wringer. Here are a few things I’ve learned in developing […]

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When creating a video project (particularly for a client), one of the best of the things you can create is a treatment. The treatment is considered a standard part of the development cycle for most film and television productions. The truth is that all kinds of video producers can benefit from creating a treatment. The […]

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