Hi folks. Scott Bourne here with a message about a photo conference you can’t afford to miss. It’s Skip’s Summer School. I’m proud to once again be on the teaching faculty at Skip’s Summer School for 2012. I’ve taught at each of these events and hands-down, they have been some of my favorite in the […]

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According to the Professional Photographers of America, women are the target market when it comes to wedding, portrait, pet and family photography. Women make the strong majority of household purchasing decisions when it comes to these types of photos. So it stands to reason that photographers, male and female, would be better off marketing to […]

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One of the most powerful methods working photographers can use to get new business is the referral. In these days of social networking, transparency, etc., people rely more and more on their friends’ opinions when it comes to selecting a vendor. How can you get referrals? Just ask. But it’s HOW you ask that counts. […]

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First, I want to say thanks to the literally hundreds of people who contacted me about yesterday’s post, So You Call Yourself a Professional. I received more than 300 responses by email and hundreds more messages on Twitter. Only three were negative and surprisingly, two of those three were even civil. It’s clear that for […]

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We recently received a photography business question for the Photofocus podcast. Rather than answer it there, I decided to deal with it here on the Photofocus site. And I went to one of the best business guys I know for the answer. Skip Cohen, 17 years with Polaroid, ex-president of Hasselblad, ex-president of WPPI and […]

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I’ve been working on the Revised, 2nd Edition of my book, “88 Secrets to Selling & Publishing Your Photography,” and I realized I wrote that book in better times. The economy was going full steam back then, and there was plenty of work to go around. But not now. Newspapers and magazines are closing left […]

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David Hobby, aka the Strobist, recently offered a controversial opinion that photographers should “CONSIDER” working for free. Read his post, then come back for my take on it.

David offers compelling reasons for his argument. His primary point is, that it will make you a better photographer. In the simplest context, that’s always true. Every time you shoot you get better. But there’s more to it.

Some other things to consider…

1. When you get paid, you lose control over the creative process. I think this is true for most, but not all photographers. I know several people, myself included, who often turn down jobs where we don’t have control. This necessitates that clients who hire us do in fact give up control – and a check. If you’re just starting out, you won’t be able to pull this off. So if control is more important to you than money, listen to David’s point here. Continue reading

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You can already get access to this title without additional charge if you’re a lynda.com subscriber. For as little as $25 a month, lynda.com offers a great value. But if you’d rather have the training available offline, lynda.com sells it for $49.95 plus shipping.

Scott Bourne, a professional photographer with over 30 years experience, identifies his tried and true methods for starting and maintaining a successful career as a photographer.
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If you want to make a living as a photographer, you have to promote yourself. Unless you can hire someone else to do it, you won’t make a living any other way. While the Internet has certainly been a boon to photographers looking to get their work noticed, believe it or not, there are those […]

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Interested in selling your photos? You might want to create a brochure, which could also double as website or other sales copy that promotes your photography. But if you’re new to sales, you might not know where to start. Here is a worksheet you can use to start brainstorming what your promotional content should include… […]

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