heart+mind

A strange title… I know.  But I’ll get to the point quickly. I was recently having breakfast with a professional colleague who I respect. He asked me about how I view my relationships with my clients.  I got a few of my ideas out, and I think they might help some of you. The burden […]

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Hi folks. Scott Bourne here with a message about a photo conference you can’t afford to miss. It’s Skip’s Summer School. I’m proud to once again be on the teaching faculty at Skip’s Summer School for 2012. I’ve taught at each of these events and hands-down, they have been some of my favorite in the […]

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According to the Professional Photographers of America, women are the target market when it comes to wedding, portrait, pet and family photography. Women make the strong majority of household purchasing decisions when it comes to these types of photos. So it stands to reason that photographers, male and female, would be better off marketing to […]

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One of the most powerful methods working photographers can use to get new business is the referral. In these days of social networking, transparency, etc., people rely more and more on their friends’ opinions when it comes to selecting a vendor. How can you get referrals? Just ask. But it’s HOW you ask that counts. […]

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First, I want to say thanks to the literally hundreds of people who contacted me about yesterday’s post, So You Call Yourself a Professional. I received more than 300 responses by email and hundreds more messages on Twitter. Only three were negative and surprisingly, two of those three were even civil. It’s clear that for […]

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We recently received a photography business question for the Photofocus podcast. Rather than answer it there, I decided to deal with it here on the Photofocus site. And I went to one of the best business guys I know for the answer. Skip Cohen, 17 years with Polaroid, ex-president of Hasselblad, ex-president of WPPI and […]

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I’ve been working on the Revised, 2nd Edition of my book, “88 Secrets to Selling & Publishing Your Photography,” and I realized I wrote that book in better times. The economy was going full steam back then, and there was plenty of work to go around. But not now. Newspapers and magazines are closing left […]

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