G+IR

Did you miss our great hangout on running a photo business with Sal Cincotta and Skip Cohen? There was a ton of practical advice on things like: Pricing your work Using bundles to upwell customers Dealing with competition Setting terms of use Setting yourself apart with creative marketing ideas This event is free and brought to […]

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Whether you’re an aspiring or working professional photographer, there’s a good chance you’re having the same problem: You’re surviving – but not thriving. Photographer’s THRIVE means to change all that. On March 2, 2014 we’re going to launch a new approach to photographic education. We’re going to focus exclusively on the marketing and business side. […]

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It's not your logo or name that people might be tired of, but it could be your execution of various aspects of your business.

Photo Credit: © apops - Fotolia.com

This is a guest post by Skip Cohen. Be sure to check out Skip Cohen University  — August 11-14 in Chicago. I know everybody would love to just close the book on 2012, but even though we’re  half way through this new year, think about last year for a minute. As you analyze last year, think about […]

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NOTE NOTE NOTE NOTE NOTE: The Photofocus Podcast Feed HAS CHANGED! Here is the new feed: feed://feeds.feedburner.com/photofocuspodcast Get the show here  or get it on iTunes PLEASE BE PATIENT – OUR SERVERS SEE LARGE LOADS ON PUBLISHING DAYS. THE DOWNLOADS MAY GO SLOWLY BUT THEY WILL FINISH. Join RIch and Scott as they take a quick look […]

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Guest post by Skip Cohen – Follow Skip on Twitter It’s time to start putting together your proactive marketing ideas for the fall and it doesn’t matter what your specialty is. For example, if you’re a commercial photographer, remember that most American companies are on a standard fiscal calendar, but Japanese companies wrap up the […]

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Guest Post & Photo by Bambi Cantrell – Follow Bambi on Twitter I read Scott Bourne’s post about marketing to women with a great deal of interest,  (being one of them – women that is.) Marketing truly is an art. Being able to communicate to us, and in the language we speak  (Which by the […]

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When most photographers turn pro, they spend more time worrying about photography than business. And that’s a mistake. You have to think business first or you may be locked out of your photography studio. To get it right – it starts like most things – by understanding your audience. Who do you want to reach? […]

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