Gels for Background Color

Sometimes art directors (or clients) want something that wasn’t included in pre-production. Photography is a creative endeavor. Art directors are creative too. When creativity happens during the shoot it’s time to open the tool kit of fast, simple solutions. Originally… The art director for an article about MAC cosmetics new line of romance novel inspired […]

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This is a guest post by Lindsay Adler — Follow Lindsay on Twitter. Using gels is a great way to infuse vibrant colors into your images that can either dominate or introduce subtle tones that help to communicate a mood. Gels can be beautiful and elegant, however, be sure that the color serves a visual […]

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NOTE: This was a light gray background that I hit with a blue gel to make the background look blue The first time I saw someone use a gel on a light was while watching a crew film a Hollywood movie. I waited for a lull in the action and timidly asked one of the […]

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