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Disclaimer: As a member of Sony’s Artisans of Imagery program, I recently had the opportunity to extensively use an internal copy of the newly announced (and not-yet-released) Sony Zeiss FE 16-35mm f/4 lens. This review chronicles my experiences while using this lens in the field. Additionally, all photos and opinions are based off of a […]

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Editor’s Note: This is a guest post from Nick Minore.  We hope you enjoy it.  Please leave comments below about the story and if you enjoy Nick’s writing. Regular maintenance of your gear is the first step to better pictures. In our studio, we maintain our gear about once a year. Frequency can be determined by […]

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Editor’s Note: All gear for this post provided by our friends at LensRentals.com.  In the last article, Getting Started with Real Estate Photography – Exteriors, we discussed a basic approach to a typical real estate exteriors shoot plus all the gear I used and rented from LensRentals.com. Today, we’ll get into interiors shooting and run […]

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lenswrap

Protect your camera lenses with lens wraps. In this tutorial I show you how to avoid dust and impact damage as well as abrasions.  This is from the lynda.com series Video Gear Weekly. This Post Sponsored by: LensRentals.com Be a kid in a camera store. Rent lenses, cameras, lighting and more from the original and best […]

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LensRentals.com is a partner here at Photofocus for the simple fact that we love renting their gear, we can always count on them to deliver our gear on time for our commercial and personal shoots, and the people that we work with there are simply awesome.  We get to pick the brains of their team […]

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8052_Digital-Camera-Memory-Cards

Memory Card Healthcare Lets talk memory cards. We all have them, need them and use them. But what does it all mean? Lets discuss taking care of our cards and preventing potential problems that can and will happen to all of us. Here’s ten practical tips. 1. Keep your camera up to date. From time […]

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Editor’s Note: This is a guest post from Roger Cicala from LensRentals.com I doubt any of you remember it, but 1995 was the coming out party for Digital SLRs. There had been digital cameras before then. There had even been digital SLR cameras of a sort – modified cameras tethered to a hard drive — […]

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