Light is everything. Light is the fuel that makes a photograph go. So the more we explore, study and know about light, the better image-makers we will be.
Today I want to talk about light’s impact on color.
Here’s an experiment I’d like you to do. Go buy an inexpensive piece of poster board. Try to find something that is dark blue or dark red. Then study this poster board in all sorts of light. Put it in shade, sun and in between. Look at it at sunrise and sunset and on cloudy days. Notice that every different type of light causes the color on your poster board to shift?
This color shift – caused by the light – is important to understand. If you’re photographing groups of people on different days, and they wear a uniform, on day one there is a good chance the uniform will photograph differently than it does on day two, depending on the light.
Direct sunlight always makes colors appear to be brighter and more vivid. The same colors on a cloudy day may look muted.
Note that the hues in your photos will be different under different light sources. Make sure you take this into account the next time you shoot. It can impact your planning and your results. This is why it’s important to read your manual and to understand how your camera approaches color balance.