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Photographers face many challenges when first starting out and can have a tough time breaking into the local market. While it can certainly be said that photography is well-saturated in the cyber world, when we stop and take a short look around we see another story. New businesses and outreach efforts of all kinds are […]

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Guest post by John Van Steenburg “Success has a simple formula: ‘K+A+P’ ”… Bernard Baruch This Spring, about twenty thousand of us went to Las Vegas to attend WPPI and learn from classes and the technology exhibits. Most attended several classes given by successful photographers laying out their techniques and policies to build business and […]

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A photo is an experience, not an object. A snapshot is a commodity. Anyone with a phone these days can take a selfie and call it a “photo.” In order to differentiate from the crowds, we photographers must become visual storytellers. We must make the photo an experience. If you are trying to make a […]

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A quick reminder, our next  Google+ Hangout for photographers is today! It’s Mind Your Own Business cohosted by Skip Cohen  of Skip Cohen University. You can sign up here for free. Today we’re joined by photographer (and founder of Now I Lay Me Down to Sleep founder) Sandy Puc.  We’ll explore Milestones to Building a Successful Business and Increasing Revenue. […]

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Did you miss our great hangout on running a photo business with Sal Cincotta and Skip Cohen? There was a ton of practical advice on things like: Pricing your work Using bundles to upwell customers Dealing with competition Setting terms of use Setting yourself apart with creative marketing ideas This event is free and brought to […]

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Twitter just got a lot more photographer friendly.  You can now enhance your profile to really feature you or your work.  The new changes make the profile much more visual. Add a larger profile photo. This can be your portrait or business icon. It’s now much easier to read. Custom headers. Put a large banner image that […]

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People often ask me how I made my signature into my own copyright logo on my photos. Here is a step by step guide on making your own signature or drawing into your own logo or signature file. 1. Practice. Grab a few sharpie of different sizes and practice your signature over and over with different […]

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