Primitive Trails Banner Image

Photographers face many challenges when first starting out and can have a tough time breaking into the local market. While it can certainly be said that photography is well-saturated in the cyber world, when we stop and take a short look around we see another story. New businesses and outreach efforts of all kinds are […]

Rate this:

kapBanner

Guest post by John Van Steenburg “Success has a simple formula: ‘K+A+P’ ”… Bernard Baruch This Spring, about twenty thousand of us went to Las Vegas to attend WPPI and learn from classes and the technology exhibits. Most attended several classes given by successful photographers laying out their techniques and policies to build business and […]

Rate this:

salebanner

A photo is an experience, not an object. A snapshot is a commodity. Anyone with a phone these days can take a selfie and call it a “photo.” In order to differentiate from the crowds, we photographers must become visual storytellers. We must make the photo an experience. If you are trying to make a […]

Rate this:

myob_grax2_May

A quick reminder, our next  Google+ Hangout for photographers is today! It’s Mind Your Own Business cohosted by Skip Cohen  of Skip Cohen University. You can sign up here for free. Today we’re joined by photographer (and founder of Now I Lay Me Down to Sleep founder) Sandy Puc.  We’ll explore Milestones to Building a Successful Business and Increasing Revenue. […]

Rate this:

G+IR

Did you miss our great hangout on running a photo business with Sal Cincotta and Skip Cohen? There was a ton of practical advice on things like: Pricing your work Using bundles to upwell customers Dealing with competition Setting terms of use Setting yourself apart with creative marketing ideas This event is free and brought to […]

Rate this:

twitterProfile

Twitter just got a lot more photographer friendly.  You can now enhance your profile to really feature you or your work.  The new changes make the profile much more visual. Add a larger profile photo. This can be your portrait or business icon. It’s now much easier to read. Custom headers. Put a large banner image that […]

Rate this:

Screen Shot 2014-02-05 at 7.33.29 PM

People often ask me how I made my signature into my own copyright logo on my photos. Here is a step by step guide on making your own signature or drawing into your own logo or signature file. 1. Practice. Grab a few sharpie of different sizes and practice your signature over and over with different […]

Rate this:

untitled_6637

Being a photographer, whether as a hobbyist or a professional, requires us to have gear. Much of that gear is expensive, be it cameras, lenses, tripods, and even some accessories. Due to the nature of our work, we will oftentimes be out-and-about with our camera equipment, which involves the risk of losing our gear, having […]

Rate this:

Abu Dhabi Desert

There are many things that you need to consider when starting a photography business, such as what you want to photograph, a name for your business, etc. In some ways, those are the easy parts, since we have full control over building our portfolio and our website, or even getting a logo perfectly designed to […]

Rate this:

copyrightbanner

A common clause that pops up more and more with photo (and especially video) jobs is work for hire. It’s important that you realize what this term means and how it changes the relationship you have with the photos or footage that you shoot. How things change Normally, as a photographer, you are automatically recognized as the […]

Rate this:

revolution_600

We’re always on the lookout for high-quality educational opportunities for our readers.  The folks over at the American Society of Media Photographers have an upcoming webinar that looks interesting. The event is free if you attend it live.

The New Photojournalism: Revolutionaries Speak Out

Tuesday, December 10, 2013
1:00 – 2:00 pm Eastern

Continue reading

Ch02_12

Through the years, I’ve learned a lot of lessons the hard way. While every project is unique, it often seems that the problems remain the same. If you are doing a personal project, think of yourself as the client. Here are a few questions I always encourage asking at the start of any video project: […]

Rate this:

webwatch

The growth of broadband video has had an impact on the viewing habits of its users. Want to increase your business opportunities, start making and posting videos for your clients.  Befiore you say it’s too hard… consider these facts. According to the Pew Internet & American Life Project, in 2013: 31% of American adult internet […]

Rate this:

TreyHDR

Trey Ratcliff has made a tremendous impact with HDR photography.  In this talk he addresses how technology has changed the way we create awareness, connect ideas, and portray the world.  Have a listen as this is a great talk that will expand how you think about photography and the role of the photographer in society. Be sure […]

Rate this:

ProgressionZappa

Note: Welcome to Melissa Niu, who’s joined the Photofocus team.  Be sure to follow her on Twitter.  Coming from a broadcast journalism background, I’ve had the privilege of interviewing some of the most unique talents from various respective fields.  My life right out of college was spent chasing down the stories and thoughts of professional […]

Rate this:

Image from iStockphoto

Whether you’re a new professional or thirty years into your business, there’s always the chance of landing a deadbeat client who doesn’t pay their bill.  But there are several reasons you might not be paid by a client (and most have little to do with a dissatisfied client, aggressive behavior, or conspiracy). Here are a […]

Rate this:

Berry Bruschetta

My “style” of photography tends to be bright, colorful and very cleanly processed. This food photograph is well-represented by that look. © 2013 Nicole S. Young, All Rights Reserved We’re excited to welcome Nicole S. Young as a regular contributor. Be sure to circle her on Google +. Several years back when I was just starting out as a […]

Rate this:

You don't have to "give the store away", just work hard to build trust with each client.
Illustration Credit: © Ivelin Radkov - Fotolia.com

This is a guest post by Skip Cohen. Be sure to check out Skip Cohen University  — August 11-14 in Chicago. “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He […]

Rate this:

It's not your logo or name that people might be tired of, but it could be your execution of various aspects of your business.

Photo Credit: © apops - Fotolia.com

This is a guest post by Skip Cohen. Be sure to check out Skip Cohen University  — August 11-14 in Chicago. I know everybody would love to just close the book on 2012, but even though we’re  half way through this new year, think about last year for a minute. As you analyze last year, think about […]

Rate this:

NOTE NOTE NOTE NOTE NOTE: The Photofocus Podcast Feed HAS CHANGED! Here is the new feed: feed://feeds.feedburner.com/photofocuspodcast Get the show here  or get it on iTunes PLEASE BE PATIENT – OUR SERVERS SEE LARGE LOADS ON PUBLISHING DAYS. THE DOWNLOADS MAY GO SLOWLY BUT THEY WILL FINISH. Join RIch and Scott as they take a quick look […]

Rate this:

Photo by Levi Sim

I know it’s a cheesy image for the title, but it’s an image with a story so bear with me. I made this picture a few months ago and it happened to be at a pivotal time for my family. We were visiting Oregon from Utah and were suddenly considering moving to Oregon, and life […]

Rate this: