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People often ask me how I made my signature into my own copyright logo on my photos. Here is a step by step guide on making your own signature or drawing into your own logo or signature file. 1. Practice. Grab a few sharpie of different sizes and practice your signature over and over with different […]

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Being a photographer, whether as a hobbyist or a professional, requires us to have gear. Much of that gear is expensive, be it cameras, lenses, tripods, and even some accessories. Due to the nature of our work, we will oftentimes be out-and-about with our camera equipment, which involves the risk of losing our gear, having […]

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Abu Dhabi Desert

There are many things that you need to consider when starting a photography business, such as what you want to photograph, a name for your business, etc. In some ways, those are the easy parts, since we have full control over building our portfolio and our website, or even getting a logo perfectly designed to […]

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A common clause that pops up more and more with photo (and especially video) jobs is work for hire. It’s important that you realize what this term means and how it changes the relationship you have with the photos or footage that you shoot. How things change Normally, as a photographer, you are automatically recognized as the […]

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We’re always on the lookout for high-quality educational opportunities for our readers.  The folks over at the American Society of Media Photographers have an upcoming webinar that looks interesting. The event is free if you attend it live.

The New Photojournalism: Revolutionaries Speak Out

Tuesday, December 10, 2013
1:00 – 2:00 pm Eastern

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Through the years, I’ve learned a lot of lessons the hard way. While every project is unique, it often seems that the problems remain the same. If you are doing a personal project, think of yourself as the client. Here are a few questions I always encourage asking at the start of any video project: […]

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The growth of broadband video has had an impact on the viewing habits of its users. Want to increase your business opportunities, start making and posting videos for your clients.  Befiore you say it’s too hard… consider these facts. According to the Pew Internet & American Life Project, in 2013: 31% of American adult internet […]

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TreyHDR

Trey Ratcliff has made a tremendous impact with HDR photography.  In this talk he addresses how technology has changed the way we create awareness, connect ideas, and portray the world.  Have a listen as this is a great talk that will expand how you think about photography and the role of the photographer in society. Be sure […]

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Note: Welcome to Melissa Niu, who’s joined the Photofocus team.  Be sure to follow her on Twitter.  Coming from a broadcast journalism background, I’ve had the privilege of interviewing some of the most unique talents from various respective fields.  My life right out of college was spent chasing down the stories and thoughts of professional […]

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Image from iStockphoto

Whether you’re a new professional or thirty years into your business, there’s always the chance of landing a deadbeat client who doesn’t pay their bill.  But there are several reasons you might not be paid by a client (and most have little to do with a dissatisfied client, aggressive behavior, or conspiracy). Here are a […]

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Berry Bruschetta

My “style” of photography tends to be bright, colorful and very cleanly processed. This food photograph is well-represented by that look. © 2013 Nicole S. Young, All Rights Reserved We’re excited to welcome Nicole S. Young as a regular contributor. Be sure to circle her on Google +. Several years back when I was just starting out as a […]

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You don't have to "give the store away", just work hard to build trust with each client.
Illustration Credit: © Ivelin Radkov - Fotolia.com

This is a guest post by Skip Cohen. Be sure to check out Skip Cohen University  — August 11-14 in Chicago. “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He […]

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It's not your logo or name that people might be tired of, but it could be your execution of various aspects of your business.

Photo Credit: © apops - Fotolia.com

This is a guest post by Skip Cohen. Be sure to check out Skip Cohen University  — August 11-14 in Chicago. I know everybody would love to just close the book on 2012, but even though we’re  half way through this new year, think about last year for a minute. As you analyze last year, think about […]

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NOTE NOTE NOTE NOTE NOTE: The Photofocus Podcast Feed HAS CHANGED! Here is the new feed: feed://feeds.feedburner.com/photofocuspodcast Get the show here  or get it on iTunes PLEASE BE PATIENT – OUR SERVERS SEE LARGE LOADS ON PUBLISHING DAYS. THE DOWNLOADS MAY GO SLOWLY BUT THEY WILL FINISH. Join RIch and Scott as they take a quick look […]

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Photo by Levi Sim

I know it’s a cheesy image for the title, but it’s an image with a story so bear with me. I made this picture a few months ago and it happened to be at a pivotal time for my family. We were visiting Oregon from Utah and were suddenly considering moving to Oregon, and life […]

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Creative professionals are facing a wealth of problems when it comes to pricing. I have found that many are running  a race to the bottom.  Gear keeps getting cheaper, which is a good thing in many ways.  The problem lies in the cost barrier. Being a professional used to have a certain barrier to entry with gear, […]

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Pricing photography is the second hardest thing you will ever do as a professional photographer. (Finding the right clients is the first hardest.) It’s very easy to make mistakes when pricing and once they’re made, it’s hard to recover from them. So start out right. Here is a run down of some very basic advice […]

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What’s the difference between a cozy house and one that’s too small? What’s the difference between international and world class? Are you a portrait photographer or a portraitist? Are you a an image maker or a picture taker? Do you take pictures or make photographic art? I think you get the point. If you’re trying […]

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Everyone – and I mean everyone has a camera. So what can you do to stand out from the crowd? Here are five tips. 1. Develop your own style Ever seen an Ansel Adams photograph and known it was by Ansel before you saw his signature? That’s because he had a certain style to his […]

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Recently, I half jokingly posted this Tweet on Twitter. “I’m consulting with a wedding #photog studio selling against a studio doing $500 weddings. Our new ad – “We fix $500 wedding photography.” I repeat, I was half-joking. I knew it might be a bit controversial given the fact that people who inhabit social media tend […]

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If you are a pro or going pro, you have probably realized that the business side of photography is just like any other business. It’s hard work. I’ve been at it a while and I’ve compiled this list to help you grow RIGHT NOW. 1. Own Your Own Zip Code Don’t spend another second worrying […]

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