Coming-up-with-a-Great-Idea-Featured

Coming up with a great idea is challenging for me. I only know one person who can come up with a great idea on the spot, and that’s Photofocus editor Rich Harrington. Recently, our studio was selected to design a “Dream Shoot” for LensRentals.com. We could do anything we wanted, a wide-open project, and LensRentals.com would provide all the […]

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Waikiki

As far as I know the great Ansel Adams coined the idea of pre-visualization.  In it’s basic form, it is the idea of visualizing the final image at the moment you are clicking the shutter.  Ansel mastered this practice to epic levels. He is legendary for taking copious notes about the exposure and scene and […]

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