Godox introduces the epic 100Ws TTL Li-ion Round Head Camera Flash V100. The Godox V100 redefines the standards for flagship on-camera flashes, bringing an era of 100Ws power to handheld lighting. This groundbreaking flash delivers global shutter sync, a vibrant 2.3-inch color touchscreen, an intuitive menu, and one-tap sync operations.
Nikon’s new lens combines cinematic quality with the most commonly used focal lengths in a single versatile lens Nikon recently announced the release of the NIKKOR Z 28-135mm f/4 PZ, a full-frame power zoom lens for the Nikon Z mount made especially for video professionals. Featuring a truly versatile focal
Looking to take your photo editing to the next level? For a limited time, you can save up to 20% on all DxO products, including Nik Collection, FilmPack 7, and more! Whether you’re perfecting your images with powerful AI-driven tools or adding timeless film effects, DxO has everything you need
Compact, lightweight, and optically excellent—this palm-sized Viltrox lens empowers beginners and creators alike. Viltrox recently announced the AF 35mm F1.7 Air Series, an affordable and compact lens designed to help beginner photographers elevate their skills beyond the limitations of kit lenses. With its portable design, versatile 35mm focal length (52mm
At the 2025 Consumer Electronics Show in Las Vegas, Lexar demonstrated its commitment to staying ahead of the curve in memory technology, unveiling several innovative products aimed at photographers and videographers who demand speed, durability, and versatility. Speed Meets Innovation: SD Express and CFexpress Cards In the world of SD
Photofocus is attending the Professional Photographers of America’s (PPA) yearly photography convention, Imaging USA. February 2-4, 2025 is the date and Dallas, Texas is the place for 3 days of everything photography. I’ll be there along with fellow Photofocus writer Kevin Ames reporting back from the trade show floor. Become
Hollyland’s new ultra-mini wireless microphone seamlessly conceals into your outfit, and features 30-hour battery Life, 984ft (300m) range, and crystal-clear audio even in noisy environments. Hollyland has announced the 6th generation of the Lark Series microphones, the LARK M2S. Logo-free and tiny in size, they blend seamlessly into your outfit
In a collaboration between camera technology and space exploration, Nikon’s flagship mirrorless camera, the Z9, has been selected by NASA to play a pivotal role in the Artemis III lunar mission. This historic mission aims to return humans to the Moon in 2027, making the Z9 part of a historic
Radiant Imaging Labs yesterday announced the release of Radiant Photo 2, gearing it up as the latest evolution in photo editing software. Packed with smart features, advanced tools and powerful workflows, this version promises to take creativity and efficiency to the next level, making professional-quality results accessible to everyone. AI
Sony’s new lens boasts of a unique combination of a versatile focal range, large f/2 aperture, and compact form factor Sony Electronics Inc. introduces the 28-70mm f/2 G Master, the first1 Sony zoom lens with a constant f/2 aperture and 77th lens in the Sony E-Mount lineup. This full-frame lens offers
A new survey conducted by Santa Cruz Software reveals artificial intelligence (AI) is radically reshaping the design sector. Among the over 400 U.S.-based graphic designers surveyed, an impressive 98% report their daily workflows have changed due to integrating AI tools. The survey highlights that designers are not only adapting to these advancements
Skylum (the people who brought us Lumina Neo) are thrilled to announce that Aperty has been officially launched. Here’s everything you need to know to make the most of the launch. What is Aperty? Recognizing the increasing demand for time-saving tools in portrait photography that would enable professional and semi-professional
