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Photography is not about the camera. It’s not even about the beautiful images we create. It is about telling powerful stories. Photography is a tool for creating awareness and understanding across cultures, communities, and countries; a tool to make sense of our commonalities in the world we share.

- Ami Vitale

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Editor’s Note:  This is a guest post from Roger Cicala and Aaron Closz of LensRentals.com Like a lot of photo history buffs, I’ve been quite excited about Lomography’s new iteration of the Petzval lens in 85mm focal length. For those of you who don’t know about the Petzval lens, I wrote about it a few years ago. […]

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This week’s podcast interviews photographer Matt Kloskowski from Kelby One.  Rich and Melissa also check in with Chase Reynolds about two hot pieces of gear and prime lenses. Get the show here  or get it on iTunes — Don’t forget to post a review on iTunes. Hot Gear Segment Rich Harrington and Melissa Niu catch up with LensRentals.com to talk about […]

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Editor’s Note: This is a guest post from Roger Cicala at LensRentals.com Picture -  A representation in two dimensions of something wearisome in three.   Ambrose Bierce I’m a fan of the satirical and cynical definitions of Ambrose Bierce, first written as a daily newspaper column and later collected in The Devil’s Dictionary. (It was originally called the […]

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FreeBook

While we’ve been sitting high on the best-sellers list for Photography books, we’ve heard from several of you asking how to get our new Lightroom book.  Well, there’s two ways to get the book. The book is free until August 1 thanks to Mosaic Archive.  Mosaic commissioned the team at Photofocus to create the best eBook on the […]

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I can’t tell you how many pictures I’ve missed, ignored, trampled, or otherwise lost just ‘cause I’ve been so hell bent on getting the shot I think I want.

— Joe McNally

If you are out there shooting, things will happen for you. If you’re not out there, you’ll only hear about it.

– Jay Maisel

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This is a guest post by Matt Kloskowski be sure to catch him at this year’s Photoshop World. There’s been speculation for a while now, but it’s confirmed. Apple is stopping future development of Aperture. The writing’s been on the wall for a while now. Aperture actually came out right around the time when Lightroom did (even […]

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PSWWin

At Photofocus we love giving away prizes.  Especially when those prizes can change your photographic life.  We’ve partnered up with Kelby One and we’ve got a great prize to give away. GRAND PRIZE: A Brand New Canon 70D and Two Passes to Photoshop World. What’s Photoshop World?  Only the best training conference on the planet (and I don’t just say […]

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First off… what’s Photoshop World?  Only the best photo conference on the planet. The Three-day event covers the best in photography, lighting and Photoshop-related technology. There are over 100 training sessions with seven different learning tracks. 5 Reasons to Go for Photofocus Readers You can learn from the top experts in the industry like Scott Kelby, Joe […]

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You might have missed that the Photofocus team has been hard at work creating great presets for Lightroom.  It’s part of our partnership with Mosaic (be sure to check out the Lightroom Learning Center). Photofocus contributor Robert Vanelli offers up one from his collection — a  Lightroom preset for summer and beach photos.   It’s totally free and you […]

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My photography is a reflection, which comes to life in action and leads to meditation. Spontaneity – the suspended moment – intervenes during action, in the viewfinder.

Abbas

 

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Don’t miss tomorrow’s Google Hangout. The event is Monday, June 30, 2014.  It’s absolutely free to attend thanks to LensRentals.com. It starts at 3PM Eastern/Noon Pacific. Join Skip Cohen, Richard Harrington, and Guest Matthew Jordan Smith. They’ll explore practical advice for professional and semiprofessional photographers to help with the challenges in running a modern photo business. This Google […]

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“Still images can be moving and moving images can be still. Both meet within soundscapes”

- Chien-Chi Chang

 

If a photographer cares about the people before the lens and is compassionate, much is given. It is the photographer, not the camera, that is the instrument.

Eve Arnold

 

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Guest post by John Van Steenburg In my last post we discussed “Knowledge + Action = Profit” and now lets look at four key areas of every business and see if we can know what we need to know (or need to rethink our assumptions) to identify a good idea, create an action plan and move on […]

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Had your eye on a certain piece of glass for a while? Then take advantage of our partner’s best discount of the summer. For one week only, save 25% on any one item rented. Rent your favorite gear at LensRentals.com and be sure to use the promo code: 5DAYSALE To qualify: Order must be placed by 11:59 […]

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Editor’s Note:  This is a guest post from Anup Ghimire. Dodging and burning is one of the most confused and highly underestimated techniques in Photoshop. There are lots of ways you can dodge and burn in Photoshop. Dodging and burning can help your image pop or make your photograph look more distinct and dynamic. Dodging […]

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