REVIEWS
Why Photofocus?
- Education: We strive to educate our audience first and foremost. With more and more people taking pictures every day, it’s important they learn the skills to improve their photography and best preserve their memories.
- Passionate professionals who practice their craft: Our team is made up of working photographers and creators that make their living by taking pictures. They can talk the talk … and walk the walk.
- 25 years and counting: Photofocus has been educating and assisting photographers in their craft for over 25 years. We pride ourselves in partnering with companies across the globe to get their messages heard. We welcome the opportunity — and the challenge — to get your message out to our audience.
Our audience
62%
of readers are
18-44 years of age
47%
of readers are based
in the United States
67%
of readers are male
35%
of readers plan to spend more
than $1000 in photography
gear in the next six months
66%
of readers license or wants
to learn more about licensing
their photos
25%
of readers have paid toÂ
attend a photography
workshop
Our reach
1.2M
monthly page views*
290K
monthly uniques*
303K
newsletter subscribers
169K
followers on Facebook
226K
followers on Twitter
30%
average newsletter
open rate
*Photofocus stories are also syndicated on various platforms, such as Apple News, Google News and Flipboard. The above numbers do not reflect syndication and are only representative of direct traffic to Photofocus.com.
Our capabilities
We work with our partners to develop evergreen content that is uniquely engaging for both their audience as well as Photofocus. We focus on educating current and new customers, pushing unique selling points and driving engagement of the brands we represent.
Tutorials & Hands-on Reviews
Let our Photofocus authors give in-depth tutorials on how to use your products. Coming out with a new piece of gear? Let our team review your product just in time for launch day!
Interviews & Guest posts
Have your ambassadors or product specialists sit down with our team for a 1-on-1 interview that can help drive interest and understanding of your products.
Email & Direct marketing
Get the word out about your latest products, with a dedicated email newsletter.
Webinars & podcasts
Join a Photofocus webinar or podcast and introduce your brand to our live audience! We regularly work with brand ambassadors to make sure your message gets across in an effective, yet personal, way. Our shows are hosted by industry leaders like Skip Cohen, Chamira Young, Rich Harrington, Vanelli, Levi Sim and more.
Customized Video Training
In collaboration with our parent company, ThinkTAP, utilize our video studio to record educational sessions for your audience. We offer a wide variety of options for video training, including our ThinkTAP Learn platform.