About Us

I’ve been writing about and teaching photography here at this URL on and off since December, 1998. I’ve decided to make it the permanent (and eventual home) for all of my photographic activity online. And to kick it all off, I’m rebranding TWIPPHOTO to Photofocus, and moving the TWIPPHOTO content here.

This Week in Photography (TWIP) is a popular podcast co-founded by Alex Lindsay and I. For one year, I co-hosted the show with Alex. Now, I only appear on TWIP as an occasional guest. The TWIPPHOTO blog has always been my creation, but to avoid confusion, the TWIPPHOTO blog and TWIP podcast are separating their content. TWIP will continue to publish at Pixelcorps.TV. TWIP will also debut it’s own blog at http://www.twiplog.com. Photofocus will become its own entity. The two enterprises are friendly to each other and you may see information that is relevant to each at either place. In fact you can just think of Photofocus as a spin off of TWIP!

There will be some changes. Photofocus is no longer a blog per se. Instead, I’m positioning it as it once was, an online magazine about photography. I will still publish several times each day, with the intent of informing, entertaining and educating people who are interested in photography. The fact that it’s a magazine format means I won’t be allowing traditional comments. Please read our comment policy to find out why. I’ll also be launching a new podcast by the same name (Photofocus.) Show notes will be available here too.

If you are interested in bios on the people behind this site, please visit our STAFF page at http://photofocus.com/staff/.

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Advertising

Photofocus - Marketing Kit – April 25, 2009

PROFILE

Photofocus is a one-stop online media site for serious amateur and emerging professional photographers interested in learning more about photography. The bulk of its blog posts are tips, tricks, news and reviews, aided by interviews with prominent photographers, educational screencasts and a very active community of engaged readers who regularly comment. Photofocus‘ mission is to motivate, educate, inform and entertain. expand to include interviews with prominent photographers and offer more educational screencasts. The Beginning in April 2009, we’ve rebranded our site Photofocus instead of TWIPPHOTO to remove confusion between the podcast TWIP and our blog.

The blog has been published since January 19, 2008, with one or more posts being published every day. Photofocus contains more than 600 posts.

AUDIENCE/TRAFFIC

Photofocus delivers more than 950,000 page views each month to an audience of enthusiastic photographers with money to spend on goods and services related to photography.

According to a recent audience survey, 75.5% of Photofocus‘ audience is between the ages of 25-54, with the largest percentage (45.3%) being 35-54 years old; 14% of our audience is under 24; and 10.4% more than 55 years old.

85% of our audience is male.

35.4% of our audience plans to spend more than $1,000 on photo gear in the next six months, with 15.6% of the audience saying they’ll spend more than $2,000 in the next six months. Another 26.1% plan to spend between $500 and $1,000 on photo gear in the next six months.

More than a quarter of our audience has paid money to attend a photo workshop and 35% of our audience photographs three or more times each week.

PODCAST

We’ve launched a spin-off from the TWIP podcast called Photofocus. It features prominent professional photographers Scott Bourne and Rick Sammon as well as guest photographers who will answer photo questions in a radio-style format. The show is expected to attract an audience of 90,000 photographers by Q3/09.

ACKNOWLEDGEMENT/AWARDS

According to Technorati, TWIPPHOTO.COM/Photofocus ranks in the coveted Technorati Top 10,000. According to Google more than 26,000 blogs links to TWIPPHOTO.COM/Photofocus.

Alltop features only the top blogs in each category. Out of millions of blogs covering photography, TWIPPHOTO.COM/Photofocus has risen to the top – Guy Kawasaki’s ALLTOP Blog Aggregator prominently features TWIPPHOTO.COM/Photofocus.

http://photography.alltop.com/

TWIPPHOTO.COM/Photofocus was the winner of the 2008 Shorty Awards in the Photography category for best short form content via its Twitter feed.

http://shortyawards.com/category/photography

SEARCH ENGINE RANKINGS

TWIPPHOTO.COM/Photofocus coverage is often featured at the top of the Google search rankings.

Searching any of the following returns at least one link to TWIPPHOTO.COM/Photofocus on the first page of Google search results. *

Sigma 100-300
Photograph of the year
Gifts for photograhers
Best photo bags
Nik Silver Efex Pro
Photoshop filter tips
Apple updates Aperture

Note that these searches yielded front page results as of December, 2008. This is just a small sampling to show the power of TWIPPHOTO.COM/Photofocus to rank well in search results.

ADVERTISING OPTIONS/RATES

Online media is an exploding medium that gets results. People now spend more time online than they do watching television. The photographers reading Photofocus make buying decisions based on trust. Photofocus has built that trust with its audience by providing great content. You can build on that trust by offering great value to the Photofocus audience as an advertiser and supporter of our site.

Photofocus offers a limited number of advertising opportunities to maximize exposure for the companies that advertise on the blog. Photofocus’ audience appreciates the ratio of content to ads and advertisers have the opportunity to stand out. Advertisers have reported increased sales, heightened brand awareness and improved status among serious photographers by sponsoring Photofocus.

Photofocus sells both banner and text links on its site.* Ad pricing runs from $100 to $1,000 per week and up, depending on size, position and frequency. Most companies will see a good return on budgets of $1,000 per month or more. Photofocus only accepts ads from companies that sell products which will be of genuine interest to its audience.

We’re flexible and open to new ideas and approaches if you want to talk.

Note we do not sell editorial coverage. There is a wall between our editorial, and advertising department to protect our most valuable asset; our credibility with our audience.

Note we do not participate in affiliate or CPC marketing programs.

CONTACT DETAILS

For more information, please contact:

Scott Bourne
Bourne Media Group
P.O. Box 1114
Gig Harbor, WA 98335

phone/253-851-6800
fax/253-449-0527

e-mail/bournemediagroup@gmail.com

The Photofocus logo was designed by Michael Leonard