About

Welcome to the New Photofocus

Photography is a beautiful medium. It allows people to capture moments in time for the purpose of keeping, documenting, sharing, protecting and story telling. Regardless of the type of photography you choose to focus on, Photofocus is here as a helpful and educational resource for the aspiring and professional photographer. Our goal is to assist in your success as an artist.  This “blogazine” only provides content from the most accomplished photographers, unique artists and recognized business leaders in the photo industry. We’re here to make sure our audience gains insight into original and educational content from our team of experts, authors and guest contributors.

Photofocus also partners with some of the greatest vendors in the photography space to provide you with informative tools, gear and other products you need to succeed. With up-to-date product reviews, training videos, informative podcasts and inspirational content, we want to fuel your passion with information on the best products around.

Product Reviews

We love to provide our audience with reviews of photo and video related products. We do have a few guidelines for products that we review on our site.

  • We review photo-related products only.
  • We do not accept payment for reviews.
  • We only review shipping products, not betas.
  • We only review retail copies of products.
  • We don’t review crippled or time-limited software.
  • For legal reasons, we do not return items sent for review.

Due to the editorial space, we like to focus on products we see as a positive product for our readership. Our authors and experts will use their expertise to test your product and try to be positive and fair in every review – but we will point out both strengths and flaws as we see them. We tend NOT to review products we dislike. We do very few in-depth reviews since our audience has told us they prefer a simple field use report with conclusions.

If you would like a product reviewed and can agree to these guidelines, please contact us for information. All reviews are done in the order the product is received. Please monitor the site (Photofocus.com) to see if your product has been reviewed. Thanks.

Sponsors & Educational Collaboration

We are constantly looking for powerful products and businesses to partner with to provide the best educational resources for the Photofocus audience. If you want to reach an information-hungry, loyal, international audience of photography enthusiasts, join the Photofocus team of experts to back the power of your brand. We welcome new partners and have details here about advertising, sponsorship and collaboration for those who believe their products and brand can provide value to the Photofocus audience.

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  1. [...] It achieves this by reviewing photo-related products with a high degree of independence, journalistic integrity, and clearly-defined editorial ethics. Photographers can regularly visit this site and gain [...]

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