Welcome to Photofocus – published by Scott Bourne. Scott has been writing about photography at this URL since 1998.
Shipping address…
Scott Bourne
2505 Anthem Village Dr.
Suite E108
Henderson, NV 89052
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- Photo Courtesy Matthew Jordan Smith
Scott Bourne – Founder/C0-Publisher/Editor
Scott’s Web Presence
Scott Bourne is a digital media pioneer and has been involved in photography for more than three decades. His internationally-recognized photography has appeared in more than 200 books, magazines, newspapers, television shows, fine art galleries and websites. He’s the author of seven photography books including his most recent, GoingPro, co-written by Skip Cohen, Random House 2011; The Basic Beginner’s Guide to Photography, Light & Exposure and Secrets of HDR, both co-written with Richard Harrington.
Scott’s led workshops and seminars, taught for or spoken at conferences or events sponsored by Palm Beach Photographic Center, Cooperative Communicators of America, The National Association of Photoshop Professionals, CreativeLive.com, Lynda.com, the National Association of Broadcasters, North American Music Merchants, MacWorld, Washington Professional Photographers Association, WPPI, PartnerCon, The Professional Photographers of America, Seattle Art Center, Marketing Essentials International, The Consumer Electronics Show and Olympic Mountain School of Photography.
Scott was one of the first photographers ever to receive the designation Apple Certified Professional Trainer (T3) for Apple’s Aperture. He’s also previously held the designation Certified Adobe Photoshop Instructor. He was one of the first photographers to receive the Professional Photographers of America’s Certified Professional Photographer designation and also holds the Master Photographer designation awarded by the Washington Professional Photographers Association.
Scott’s business acumen and marketing skills have landed him on the boards of directors or advisors for dozens of media companies and Internet startups, as well as several large photographic-related businesses. Scott is also Dean of Marketing at Skip Cohen University.
To see Scott’s work go to: http://scottbourne.com/ or on Flickr.
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Richard Harrington – Co-Publisher/Editor
Claudia Bess
SITE BASICS
Photofocus is not a blog per se. Instead, it is an online magazine about photography. We publish at least once and sometimes several times each day, with the intent of informing, entertaining and educating people who are interested in photography. The fact that it’s a magazine format means we won’t be allowing traditional comments. Please read our comment policy to find out why. We also have a podcast called Photofocus and we use this site for show notes.
REVIEW GUIDELINES
We review photo-related products only. We do not accept payment for reviews. We only review shipping products, no betas. We only review retail copies of products. We don’t review crippled or time-limited software. For legal reasons, we do not return items sent for review. We tend NOT to review products we don’t like. We have too little editorial space for reviews as it is so we focus on stuff we DO like. We try to be positive and fair in every review – but we will point out flaws as we see them. We do very few in-depth reviews since our audience has told us they prefer a simple field use report with conclusions.
If you would like a product reviewed and can agree to these guidelines, please scroll down to the bottom of this page and click on the contact link for our information. All reviews are done in the order the product is received. Please monitor the site (Photofocus.com) to see if your product has been reviewed. We don’t usually have time to send out notices alerting companies when their review posts, so don’t be surprised if your inquiry as to when your review will run is left unanswered. Thanks.
ADVERTISING
Photofocus- Marketing Kit – September 1, 2011
PROFILE
Photofocus is a one-stop online media site for serious amateur and emerging professional photographers interested in learning more about photography. The bulk of its posts are tips, tricks, news and reviews, aided by interviews with prominent photographers, educational screencasts and a very active community of engaged readers who regularly comment. Photofocus‘ mission is to motivate, educate, inform and entertain. expand to include interviews with prominent photographers and offer more educational screencasts. We have been covering photography at this URL since November 2, 1998.
We started this current version of the site in January 19, 2008, with one or more posts being published every day. Photofocus contains approximately 2000 posts.
AUDIENCE/TRAFFIC
Photofocus delivers more than 1,500,000 page views each month to an audience of enthusiastic photographers with money to spend on goods and services related to photography.
According to a recent audience survey, 75.5% of Photofocus‘ audience is between the ages of 25-54, with the largest percentage (45.3%) being 35-54 years old; 14% of our audience is under 24; and 10.4% more than 55 years old.
69% of our audience is male.
35.4% of our audience plans to spend more than $1,000 on photo gear in the next six months, with 15.6% of the audience saying they’ll spend more than $2,000 in the next six months. Another 26.1% plan to spend between $500 and $1,000 on photo gear in the next six months.
More than a quarter of our audience has paid money to attend a photo workshop and 35% of our audience photographs three or more times each week.
The majority of our audience (64%) is from the USA but we have readers/listeners in 96 countries. The top 10 are:
| United States | |
| Canada | |
| United Kingdom | |
| Australia | |
| Germany | |
| Netherlands | |
| Sweden | |
| Norway | |
| France | |
| Singapore |
PODCAST
We have a radio-style podcast called Photofocus. It is published on the 5th, 15th and 25th of each month. Each show is approximately one hour in length. The show features prominent professional photographer Scott Bourne as well as guest photographers who will answer photo questions in a radio-style format – think “Car Talk” on NPR. Some of the guests who have appeared on the Photofocus podcast with Scott Bourne include Scott Kelby, Kevin Kubota, Chase Jarvis, Vince Laforet, Tamara Lackey, Jules Bianchi, Sara France, Joe Farace, David DuChemin, Syl Arena, Kerry Garrison, Steve Simon, Martin Bailey, Matthew Jordan Smith, Jerry Ghionis and Frederick Van Johnson. The show is downloaded approximately 410,000 times a month. Our podcast is regularly featured as a top podcast at Podomatic, a prominent podcast hosting platform.
ACKNOWLEDGEMENT/AWARDS
Alltop features only the top blogs in each category. Out of millions of blogs covering photography, Photofocus has risen to the top – Guy Kawasaki’s ALLTOP Blog Aggregator prominently features Photofocus.
http://photography.alltop.com/
Photofocus (back when we were branded TWIP) was the winner of the 2008 Shorty Awards in the Photography category for best short form content via its Twitter feed.
http://shortyawards.com/category/photography
@ScottBourne is the most influential Twitter account linked to a photographer according to Wefollow.com.
@Photofocus and @ScottBourne combined have more than 125,000 Twitter followers. We use these Twitter accounts to drive traffic to Photofocus.com.
SEARCH ENGINE RANKINGS
Photofocus coverage is often featured at the top of the Google search rankings.
ADVERTISING OPTIONS/RATES
If you are interested in buying impressions, please read this blog post by Seth Godin. We don’t sell impressions. If that’s what you want to buy (even after reading Seth’s post) then we invite you to contact another site. We sell influence and access to our audience, not impressions.
Online media is an exploding medium that gets results. People now spend more time online than they do watching television. The photographers reading Photofocus make buying decisions based on trust. Photofocus has built that trust with its audience by providing great content. You can build on that trust by offering great value to the Photofocus audience as an advertiser and supporter of our site.
Photofocus offers a limited number of advertising opportunities to maximize exposure for the companies that advertise on the blog. Photofocus’ audience appreciates the ratio of content to ads and advertisers have the opportunity to stand out. Advertisers have reported increased sales, heightened brand awareness and improved status among serious photographers by sponsoring Photofocus.
Photofocus sells both banner and text links on its site.* Ad pricing is negotiable and requires a minimum three-month, pre-paid contract. Price depends on size, position and frequency and whether or not the ad runs in both the podcast and on the blog and whether or not the advertiser wants placement in our RSS stream and mentions on Twitter.
Photofocus only accepts ads from companies that sell products which will be of genuine interest to its audience.
We’re flexible and open to new ideas and approaches if you want to talk.
*Note we do not sell editorial coverage. There is a wall between our editorial, and advertising department to protect our most valuable asset; our credibility with our audience.
*Note we do not participate in affiliate or CPC marketing programs.
Currently we are sold out of advertising space, but email us to see when the next available opportunity may arise.
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