About Us
Welcome to Photofocus – published by Scott Bourne. Scott has been writing about photography at this URL since 1998.
SITE BASICS
Photofocus is not a blog per se. Instead, it is an online magazine about photography. We publish several times each day, with the intent of informing, entertaining and educating people who are interested in photography. The fact that it’s a magazine format means we won’t be allowing traditional comments. Please read our comment policy to find out why. We also have a podcast on iTunes called Photofocus and we use this site for show notes.
If you are interested in bios on the people behind this site, please visit our STAFF page at http://photofocus.com/staff/.
REVIEW GUIDELINES
We review photo-related products only. We do not accept payment for reviews. We only review shipping products, no betas. We only review retail copies of products. We don’t review crippled or time-limited software. For legal reasons, we do not return items sent for review. We do try to let companies fact-check our reviews when we have time. We tend NOT to review products we don’t like. We have too little editorial space for reviews as it is so we focus on stuff we DO like. We try to be positive and fair in every review – but we will point out flaws as we see them. We do very few in-depth reviews since our audience has told us they prefer a simple field use report with conclusions.
If you would like a product reviewed and can agree to these guidelines, please scroll down to the bottom of this page and click on the contact link for our information. All reviews are done in the order the product is received. Please monitor the site (Photofocus.com) to see if your product has been reviewed. We don’t usually have time to send out notices alerting companies when their review posts. You can find our shipping address here. Thanks.
ADVERTISING
Photofocus - Marketing Kit – May 1, 2010
PROFILE
Photofocus is a one-stop online media site for serious amateur and emerging professional photographers interested in learning more about photography. The bulk of its posts are tips, tricks, news and reviews, aided by interviews with prominent photographers, educational screencasts and a very active community of engaged readers who regularly comment. Photofocus‘ mission is to motivate, educate, inform and entertain. expand to include interviews with prominent photographers and offer more educational screencasts. We have been covering photography at this URL since 1998.
We started this current version of the site in January 19, 2008, with one or more posts being published every day. Photofocus contains more than 1050 posts.
AUDIENCE/TRAFFIC
Photofocus delivers more than 1,500,000 page views each month to an audience of enthusiastic photographers with money to spend on goods and services related to photography.
According to a recent audience survey, 75.5% of Photofocus‘ audience is between the ages of 25-54, with the largest percentage (45.3%) being 35-54 years old; 14% of our audience is under 24; and 10.4% more than 55 years old.
75% of our audience is male.
35.4% of our audience plans to spend more than $1,000 on photo gear in the next six months, with 15.6% of the audience saying they’ll spend more than $2,000 in the next six months. Another 26.1% plan to spend between $500 and $1,000 on photo gear in the next six months.
More than a quarter of our audience has paid money to attend a photo workshop and 35% of our audience photographs three or more times each week.
The majority of our audience (61%) is from the USA but we have readers/listeners in 96 countries. The top 10 are:
| United States | 12,156 |
| Canada | 1,396 |
| United Kingdom | 1,100 |
| Australia | 538 |
| Germany | 446 |
| Netherlands | 214 |
| Sweden | 150 |
| Norway | 139 |
| France | 138 |
| Singapore | 113 |
PODCAST
We’ve launched a spin-off from the TWIP podcast called Photofocus. It features prominent professional photographer Scott Bourne as well as guest photographers who will answer photo questions in a radio-style format. The show is downloaded approximately 400,000 times a month. Our podcast has never dropped out of the top-100 technology charts on iTunes and we’re often in the top 25.
ACKNOWLEDGEMENT/AWARDS
We rank very high in Technorati.
Alltop features only the top blogs in each category. Out of millions of blogs covering photography, Photofocus has risen to the top – Guy Kawasaki’s ALLTOP Blog Aggregator prominently features Photofocus.
http://photography.alltop.com/
Photofocus (back when we were branded TWIP) was the winner of the 2008 Shorty Awards in the Photography category for best short form content via its Twitter feed.
http://shortyawards.com/category/photography
SEARCH ENGINE RANKINGS
Photofocus coverage is often featured at the top of the Google search rankings.
Searching any of the following returns at least one link to Photofocus on the first page of Google search results. *
Sigma 100-300
Photograph of the year
Gifts for photograhers
Best photo bags
Nik Silver Efex Pro
Photoshop filter tips
Apple updates Aperture
- Note that these searches yielded front page results as of December, 2008. This is just a small sampling to show the power of Photofocus to rank well in search results.
ADVERTISING OPTIONS/RATES
Online media is an exploding medium that gets results. People now spend more time online than they do watching television. The photographers reading Photofocus make buying decisions based on trust. Photofocus has built that trust with its audience by providing great content. You can build on that trust by offering great value to the Photofocus audience as an advertiser and supporter of our site.
Photofocus offers a limited number of advertising opportunities to maximize exposure for the companies that advertise on the blog. Photofocus’ audience appreciates the ratio of content to ads and advertisers have the opportunity to stand out. Advertisers have reported increased sales, heightened brand awareness and improved status among serious photographers by sponsoring Photofocus.
Photofocus sells both banner and text links on its site.* Ad pricing runs from $1600 to $5000 per month, with a minimum three-month, pre-paid contract. Price depends on size, position and frequency and whether or not the ad runs in both the podcast and on the blog and wether or not the advertiser wants placement in our RSS stream and mentions on Twitter.
Photofocus only accepts ads from companies that sell products which will be of genuine interest to its audience.
We’re flexible and open to new ideas and approaches if you want to talk.
*Note we do not sell editorial coverage. There is a wall between our editorial, and advertising department to protect our most valuable asset; our credibility with our audience.
*Note we do not participate in affiliate or CPC marketing programs.
Currently we are sold out of advertising space, but check back every quarter. If we have a rare slot open up, we’ll mention it here.
CONTACT DETAILS
Scott Bourne
Bourne Media Group
1445 American Pacific Drive #110-285
Henderson, Nevada 89074
702-558-3805
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