Whether you’re new to photography or a seasoned pro, gear is an essential piece of image capturing.  And finding the right gear for your needs is a very important part of communicating your point of view.  We as photographers deal with budgets and affording the most expensive gear is not always an option.  With that being said, we are thrilled to announce our partnership with the first original rental company, and the benefits you’ll receive because of this partnership.


For the next few months, our team of writers will be renting from the service.  We can’t wait to put numerous products to the test and share with you our thorough and honest reviews and images from lighting sets, lenses, camera bodies and all things in between.  Hopefully we open your mind to new gear that might fit into your project and budget.  And if it doesn’t fit into your budget to purchase, you’ll now know where and how you can rent it.

Not only will our team of artists be trying out “hot gear”, sharing the latest and greatest reviews of products on podcasts and articles, will also be giving the Photofocus audience the chance to “try before you buy” with special offers.  In the mean time, be sure to check out their huge online warehouse of gear rental options and use the promo code listed below.  If you find gear that you want us to review, drop us a line or take a gander for yourself, you’re bound to find a few fun gadgets and gear to try on your next shoot.


This Post Sponsored by: Be a kid in a camera store. Rent lenses, cameras, lighting and more from the original and best online photographic and video equipment rental company.  Use PHOTOFOCUS15 in the checkout special instructions to receive 15% off any April rental.

Mosaic A complete solution for photographers using Lightroom who want to manage and share their photos. You can easily view images with their iOS app or web service. Plus your photos are backed up to the cloud with several plans to match your needs. Be sure to also check out the Lightroom Learning Center to learn new ways to work in Lightroom.

Photoshop World, the ultimate Photoshop, Photography & Lighting Conference. Atlanta GA, April 8-10.  Use the promo code PSWFOCUS414 to discount $50 OFF a full conference pass. Learn more in three days than you have in three years! 

ViewBug  Stick With ViewBug & Photofocus throughout 2014 – because we’re announcing the biggest contest in Photofocus history — coming soon!

The HDR Learning Center Check out new ways to use High Dynamic Range photography to make compelling images. Free tutorials and posts to get results. Produced in partnership with HDRsoft. Learn photography anytime, anywhere, and at your own pace—from bite-sized tutorials to comprehensive courses. Try free for 10 days by visiting Photofocus.

The Topaz Labs Image Enhancement bundle. Open up a world of creative possibilities with a seamless, integrated workflow. You don’t need to be a Photoshop wizard to look like one. Click here and use the code photofocus to get a 15% discount.




Join the conversation! 1 Comment

  1. This sounds very good! I’d love to see some of the newer and less expensive wide angle prime lenses for the Fuji X mount reviewed.


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About MelissaNiu

Melissa Niu is a storyteller at heart. Niu's work ranges from her Broadcast Journalism experience at NBC in Seattle to her recent work as a co-founder and host of the photography platform, [FRAMED] Network. Her passion for photography, music and journalistic skills harvests into a massive need to tell a good story. As a mother of three daughters and running multiple businesses, Niu is constantly seeking balance, health, laughter and progression.


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