portfolio_screenshot_StephanBollinger

This is a guest post by Stephan Bollinger – www.stephanbollinger.com
Follow him on G+: plus.google.com/+StephanBollinger

My previous article about the advantages of portfolio reviews has created a very interesting discussion. The question was raised “Why would I need a portfolio, I’m not a pro”, and even more intriguing “what exactly is a portfolio”. To clarify a few things, first let me say that having a portfolio has nothing to do with “pro” or “amateur”. I don’t like these terms anyway, because it implies that a “pro” creates better pictures, which – as we all know – is nonsense. It only means that a “pro” pays the bills with photography, no matter how good (or bad) his/her images are.

A portfolio is simply a very small selection of your best work. It’s nowhere written that a portfolio must be public, it can reside on your hard drive in a folder, on your iPad, on a folder on G+ or on a fancy styled website. The point is: It should represent your finest moments as a photographer. It should contain those images that you are the most proud of, those that represent your own style, those that create the level you measure yourself and others measure you by.

If you shoot commercially, of course a portfolio is your most important sales tool, and you want to show customers what you can do for them, and at the same time what you would like to be hired for.

If you produce images just for your own entertainment, you don’t have to impress, you can absolutely shoot just for your own pleasure. In this caseyou are the client, you set the rules.

So, why have a portfolio in such case? First it helps to establish or discover your own style, the subjects you love to photograph the most, and to find the niche in which you feel most comfortable. At the same time you establish new goals: You want to create images that are even better than those in your current portfolio. You set your own standards, and you work to improve.

If you’re an athlete, you train hard to beat your own record, before you even start to dream of setting new world records. You simply can’t beat your own best time if you don’t know it.

For those who work as paid photographers, our portfolio is our marketing tool. For those who want to become paid photographers, it’s proof of the quality and style they can provide to potential clients. For serious “amateur” photographers, it is a tool to measure your best time, and to work towards equal and eventually better work.

Lastly, let’s not forget the happy snappers. They enjoy the great pleasure of photography, but are not in need of a portfolio. I am certain however it will only be a question of time until many of them become quite enthusiastic about their images and craft. That’s the moment when creating a portfolio is the next step.

______

This Post Sponsored by:

Adobe Photoshop CC and Lightroom for US$9.99/mo. Limited-time offer for Photoshop CS3 and later customers. Get it here. Be sure to also check out the Video for Photographers learning center.

The HDR Learning Center Check out new ways to use High Dynamic Range photography to make compelling images. Free tutorials and posts to get results. Produced in partnership with HDRsoft.

Mosaic A complete solution for photographers using Lightroom who want to manage and share their photos. You can easily view images with their iOS app or web service. Plus your photos are backed up to the cloud with several plans to match your needs.

lynda.com Learn photography anytime, anywhere, and at your own pace—from bite-sized tutorials to comprehensive courses. Try lynda.com free for 10 days by visiting lynda.com/ Photofocus.

The Topaz Labs Image Enhancement bundle. Open up a world of creative possibilities with a seamless, integrated workflow. You don’t need to be a Photoshop wizard to look like one. Click here and use the code photofocus to get a 15% discount.

Join the conversation! 6 Comments

  1. Thank you! This is an encouraging and informative post. Photography has always been my hobby, but in the last few years I am finally making time to take classes and learn everything I can. This portfolio idea will help me discover which images I am most passionate about. Thank you!

    Reply
  2. Interesting ideas about how having a portfolio can help you improve as a photographer or discover your niche. That is something needed at some stage after you have been taking photos for a while and are not sure how to progress further. Will remember that! Laura

    Reply
  3. What a great discussion. I totally agree re: “Pro” vs “Amateur”. A lot of people get confused about the two, but just because someone is a “Pro” doesn’t make them good, it just means they charge for what they do. Totally agree about the need for a portfolio, even if only to measure your own progress. When looking back on some of my “best” images from the early days I cringe, but it also gives me a warm fuzzy feeling seeing how far I’ve come and how I’ve grown over the years.

    Reply
  4. […] conversation was echoed in a recent article  “Do I Need a Portfolio”, shared on G+ by the talented Stephan Bollinger. Stephen talked about why there is a need, […]

    Reply
  5. Reblogged this on Eyes Through the Iris and commented:
    Some great thoughts about having a portfolio. Working with video I always keep all my projects as a portfolio type thing. I will then eventually create a demo reel.

    Reply
  6. Great article, Stephan!!!!

    Reply

Let us know your thoughts...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Category

Business

Tags

,