Yesterday at Photoshop World in Las Vegas, Adobe announced new pricing for photographers who are interested in using Creative Cloud products.

The Adobe Creative Cloud details were covered yesterday on Photofocus.

To quickly revisit the new deal. For $9.99 a month (less than $120 a year) you get:

• Photoshop CC
• Lightroom 5
• 20 GB of online storage
• Behance ProSite
• Access to the online video tutorials in Creative Cloud

Adobe has said in public, and to us privately – the following: “We do not currently have any intention of raising this price.” I am sure the haters will play with this and claim it’s not iron clad enough. Whatever. Let’s try to deal with the facts, not conspiracy theories.

It’s clear that Adobe heard all the complaints and responded. I think they went above and beyond what any reasonable person could expect. To put this in context, I’ll talk about a post I wrote a while back when the Internet lost its collective mind over the original Creative Cloud announcement. I called out some of the haters. The article “10 Reasons The Haters Are Mad About Adobe Creative Cloud” is here.”

Everything I said then still stands. Those who had/have what they consider to be a legitimate beef with Adobe about their pricing model have a right to buy what they want. Nobody is holding a gun to their heads. Nobody is forcing them to buy Photoshop. That said, the primary “logic” used by the photo community that did complain was this. The new model was going to cost them a lot more money. Or – that they simply couldn’t afford the new price.

People published all sorts of pricing breakdowns showing how expensive the new model was. Most of these illustrations that I read were flawed and based on lots of misinformation and disinformation. Even the ones that were somewhat accurate still were weighted to satisfy a pre-conceived outcome, i.e., showing CC was expensive.

But now – the price for the stuff that photographers care about costs less than a cup of coffee at McDonalds every three days. You can’t afford that? You shouldn’t be here reading this. You can’t afford to be a photographer. You can’t afford anything. So being able to afford it is off the table. The only question is do you see the value. I do, but you have  to make that call for yourself.

This may help you decide. If you were a person that used Photoshop and Lightroom and upgraded at the usual 18 month cycle, you would pay lots and lots more over the same period than you would now under the new plan. More than double. If you skipped every other upgrade you’d still pay far more than under the current plan. So in other words, Adobe is cutting us all a big break and they are throwing in Lightroom, more frequent updates, 20 GB of online storage, Behance ProSite, and access to the online video tutorials in Creative Cloud.

Now even the most ardent hater would have to admit this is a much better deal. Yet on Twitter I’m still hearing some of the same lame complaints. “We’re being forced to ‘rent’ software! Adobe is like a ‘drug dealer.’ Really – I was going to write this post from the point of view that Adobe listened, they responded the way most of you wanted. Now what? Now what will you complain about? I was assuming that there was nothing to complain about but I guess I was wrong.

I realize that some people will complain if you give them gold bars. But really, if you think this new plan is somehow a “ripoff” then you fall into one of the following categories.

1. You’re simply not paying attention at all.
2. You’re very bad at math.
3. Your expectations are about as out of sync as is humanly possible.
4. You bring the word “entitlement” to a whole new level.
5. You should just quit photography or switch to Gimp.

While this is a bit tongue-in-cheek, it’s LESS tongue-in-cheek than my last post because frankly, the complaints are starting to move into the whining stage and most of us just don’t want to hear it.

I believe that Adobe has responded very well to the photo community’s concerns. It’s time to move on from all the silliness we experienced during the original announcement.

Adobe makes tools that every serious photographer I know has come to rely on. In my personal case, they are tools that have made me lots of money. I simply don’t see how any reasonable person can look at this new policy as anything but good news and a great value.


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