Photofocus

It might seem an obvious question but it still seems like I should ask it. If you don’t care about the subjects you photograph, what makes you think your audience will?

You don’t need to be concerned with changing the world with your photographs. You need to be concerned with telling a story about the things that really, truly matter to you. It doesn’t matter what they are. If the way the light falls on a fire hydrant matters to you – photograph it. If the relationship between your sisters is truly beautiful and it matters to you photograph it.

You don’t have to understand it or be an expert at it – although subject knowledge always helps. But you do have to be passionate about it – really.

Don’t be swayed by anyone else. There is only one you. And only you know what is important to you deep down.

Don’t photograph what you THINK everyone else wants you to. Photograph what YOU want to. Period. That’s where your best images will come from.

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This post sponsored by the Digital SLR Store