Last year, I wrote a post – “10 Photo Predictions for 2010.”
How did I do? Not that bad – but not nearly as well as I would have liked.
1. I predicted social media would play a bigger part in the industry and it has – by a whole great big bunch. The ability to network, get information, hire staff, sell products, etc., has all improved thanks to social media.
2. I predicted a major camera manufacturer would go out of business. Glad to say I was wrong about that one – although several prominent camera retailers did go belly up.
3. I predicted the very large trade shows would drop in attendance with one or more folding. I was partially correct on this one. Several of the big shows went well – still others were much smaller than usual – but all survived. WPPI’s trade show sold to the folks who run Photo Plus Expo.
4. I predicted that boutique trade shows and conference for photographers would become more popular and that has borne out true.
5. I predicted an up-tick in HDR interest and that’s certainly true – with new software (Nik HDR Efex Pro) and hardware (cameras that offer in-camera HDR) bursting onto the scene – new books and workshops, etc., the HDR craze is here to stay.
6. I predicted DSLRs that shoot video will continue to improve and more and more photographers will start shooting video on top of stills. This has indeed become the case. Nikon dramatically improved their video offering this year. However I also think the manufacturers are still a bit ahead of the photographers on this one.
7. I predicted both Nikon and Canon will introduce new full frame DSLR cameras in 2010. Wrong – they were both lazy.
8. I predicted the continued dominance of micro stock. No brainer. Traditional stock is all but dead.
9. I predicted one or more of the large national photo associations would fail or merge with a competitor to avoid failure. Yep – WPPI was purchased by the company that owns and operates Photo Plus Expo in New York. (See number 3 above.)
10. I predicted that new media will become the largest marketplace for photography, surpassing traditional print markets. Easily true – with products like the iPad creating more demand for digital content – this is the fastest growing market for professional photographers.
Overall Score +5