Photofocus

Not unless you just have to that is. We’re fast approaching Photokina in Germany and the Photo Plus Expo in New York City. These are two of the largest and most important photography-related trade shows on the planet. And as you may expect, major camera and lens manufacturers will be rolling out new offerings at these shows.

Due to the 24-hour news cycle and the never-ending appetite for content, it’s possible we may end up hearing about all the new cameras before the shows – but to be safe, I’m advising people to hold off on new camera/lens purchases if they can. You never know what the big companies have up their sleeves. Even if they do pre-announce everything, the opportunity for media types to actually touch, see, use and test this new gear will increase due to the shows and you may be able to get more information that will help you decide if a certain piece of gear is right for you.

Whatever is announced and whenever it is announced, there will be some who complain because they will ignore my advice, purchase a new camera or lens anyway and then cry about fast upgrade cycles. Don’t be tricked.

Wait a minute. Find out what’s coming at the big shows. Then make your purchase decision. If you really need a new camera right now, try renting gear until the big announcements are out. This could save you serious buyer’s remorse later.

Photokina is September 21-26, 2010
Photo Plus Expo is October 28-30, 2010

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This post sponsored by X-Rite Color and the ColorChecker Passport