Recently, I got a call from a well-known photographer who said, “I don’t feel like a photographer any more. I spend all my time tweeting, blogging, on Facebook, etc. I’m just a marketer.”
I almost said, “Join the club,” because I spend a lot of time doing the same thing. However, I still feel very much like a photographer.
I explained that the times they are a changing. Photographers today MUST be involved in social media marketing to keep up with the competition. Without it, you lose ground (if you have made it like my friend), and can’t make a name for yourself if you are just starting out.
Sure, taking pictures is way more fun than posting stuff on twitter and Facebook, etc. But here is my philosophy – a philosophy that relates to being a photographer and to life in general:
You have to do the things you don’t want to do to do the things you want to do.
P.S. Since I got into social media marketing (just a few months ago), every aspect of my photography business is up. What does that mean? I can look forward to taking more pictures on workshops around the world – and continue to feel like a photographer.