May 14, 2009

Opportunity Cost

Copyright Scott Bourne 1997 - All Rights Reserved

Copyright Scott Bourne 1997 - All Rights Reserved

When you decide to photograph Reflection Lake Sunrise at Mt. Rainier – you give up the chance to photograph Tipsoo Lake Sunrise at the same time.

Remember, when you’re deciding what to photograph, there is ALWAYS an opportunity cost. Pointing your lens in one direction necessarily means pointing it away from several other directions.

Are you missing something?

This is why subjects matter. This is why you scout. This is why you have a plan and work the plan. When you photograph, the cost of every single photograph you make is the one you didn’t make.

Think about it.


Sponsored by PMA – It’s not too early to mark your calendar because this is big. For the first time in the USA, the PMA tradeshow and conference will be open to the general public – September 6-11, 2011 in Las Vegas. See you there –