I have already written about how photographers can use Twitter as a marketing tool. Here are some additional tips on Twitter’s value to emerging and professional photographers…
1. I wrote last time about Twitter as a replacement for RSS – what I didn’t have time to go into was why it’s a good idea to use it instead of or in addition to RSS – it’s a persistent link. This is more valuable for a number of reasons including SEO.
2. Twitter is mobile. A large number of Twitter users experience Twitter on their cell phones. This means you don’t have to wait for people to be tied down to their computers to communicate with them. Sending, receiving and reading Tweets is easy on a smart phone. That additional lifeline in the communication chain can mean the difference between making a photo sale and not.
3. Share – search out Tweets from photographers you admire and RT (re-tweet) them to your network. This re-tweeting is a great way to share information and provides the possible link between you and the new content. It shows you care about the community and may lead to alliances that you never had an opportunity to create using other mediums.
4. Talk about your assignments. If you’re a wedding photographer, talk about the bride you’re currently working with. If you’re a workshop leader, talk about the location you’re visiting. Whatever you shoot, talk about your current assignments, post links to pics, and be generous with newbies – answer their questions via Twitter so that they too can benefit from your experience. This will leverage your skill in ways that you might find interesting, such as offers to do books, workshops, symposiums, seminars, etc.
5. Separate your identities. As I’ve moved more of my marketing to Twitter, I’ve moved most of my personal opinions about controversial subjects elsewhere. People who follow me for photography advice don’t really care about my politics. I occasionally get riled up sometimes and express myself. When that happens I lose followers. In certain circumstances I am okay with that but you might not be. My New Year’s resolution was to keep my political opinions away from Twitter and I use it to talk about things like photography and Macs. I’m still not 100% good at this but I am improving and photographers who want to use Twitter as a marketing tool should consider whether or not their audience cares about their religious, political or personal views on a host of non-photo subjects.