If you want to make a living as a photographer, you have to promote yourself. Unless you can hire someone else to do it, you won’t make a living any other way.

While the Internet has certainly been a boon to photographers looking to get their work noticed, believe it or not, there are those of us old enough to have made a living in photography without the Internet.

This image is the front of a self-promo card I still use from time-to-time. I’ve NEVER gotten as much business from the Internet as I have from sending this card (and cards like it) to the right photo editors and buyers.

Maybe YOU should consider sending out a post card or two?

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This post sponsored by the Digital SLR Store

Join the conversation! 20 Comments

  1. Besides lack of talent, I think you’ve stumbled upon the main reason I never considered being a pro photographer. Not only am I no good at self-promotion, the idea of selling anything makes me feel ill. The only thing that separates a “Scott Bourne” from dozens of other talented top photographers is this strong personal brand. The process of creating that brand is a pretty impressive feat. Give me my cushy tenured professorship any day. But, I love the card. And, you’re right, I should have hired Scott Bourne!

  2. Besides lack of talent, I think you’ve stumbled upon the main reason I never considered being a pro photographer. Not only am I no good at self-promotion, the idea of selling anything makes me feel ill. The only thing that separates a “Scott Bourne” from dozens of other talented top photographers is this strong personal brand. The process of creating that brand is a pretty impressive feat. Give me my cushy tenured professorship any day. But, I love the card. And, you’re right, I should have hired Scott Bourne!

  3. Could you recommend any learning material in addition to your Lynda.com course for those interested in self promotion and the business side of photography?

  4. Could you recommend any learning material in addition to your Lynda.com course for those interested in self promotion and the business side of photography?

  5. @Shaun join one of the professional associations in your area of photographic interest, i.e., ASMP, WPPI, NANPA, etc.

  6. @Shaun join one of the professional associations in your area of photographic interest, i.e., ASMP, WPPI, NANPA, etc.

  7. Thanks Scott, breaking into paid photography is a relatively new venture for me. I think i’ll try marketing flyers/cards to my neighborhood.
    I love the show!

  8. Thanks Scott, breaking into paid photography is a relatively new venture for me. I think i’ll try marketing flyers/cards to my neighborhood.
    I love the show!

  9. Great card Scott. I think that details count though, which is why I would have photoshopped the sweatshirt in the back so that it didn’t read “SKAM” Just my 2 pennies.

  10. Great card Scott. I think that details count though, which is why I would have photoshopped the sweatshirt in the back so that it didn’t read “SKAM” Just my 2 pennies.

  11. @Danny thanks for your opinion. Fortunately, your taste is somewhat different from the people who buy my images. Of all the post cards I’ve sent out for marketing, this one has been the most successful. Given the fact that I use this in my editorial marketing, it would be unthinkable to my editors to change what’s already there.

  12. @Danny thanks for your opinion. Fortunately, your taste is somewhat different from the people who buy my images. Of all the post cards I’ve sent out for marketing, this one has been the most successful. Given the fact that I use this in my editorial marketing, it would be unthinkable to my editors to change what’s already there.

  13. @Scott – As long as it worked, that’s what counts. That was just the first thing that struck me.

  14. @Scott – As long as it worked, that’s what counts. That was just the first thing that struck me.

  15. The SKAM never even occurred to me till you mentioned it. It’s still a great tip Scott and I am going to steal it. ok maybe use it is better.

    Jeff

  16. The SKAM never even occurred to me till you mentioned it. It’s still a great tip Scott and I am going to steal it. ok maybe use it is better.

    Jeff

  17. OK since all that will happen from here on out is the thread will be hijacked into a discussion over the SKAM on the sweatshirt, I’ll close comments on this one.

  18. OK since all that will happen from here on out is the thread will be hijacked into a discussion over the SKAM on the sweatshirt, I’ll close comments on this one.

Comments are closed.

About scottbourne

Founder of Photofocus.com. Retired traveling and unhooking from the Internet.

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